CYNOPSISDIGITAL
02.02.17
Good morning. It's
Thursday February 2, 2017 and this is your first early morning
digital briefing.
TODAYâS CODEBREAKER
First Response Time: In social media,
first response time is a measurement of how long it takes an organization to give its first response to an individualâs comment or inquiry. First response time can serve as a key performance indicator for social customer service.
TOP NEWS
Ouch. A jury in Dallas, Texas just ordered
Oculus, the
Facebook-owned VR company, to pay out $500 million in damages to game developer
ZeniMax. In a two-year-old dispute, ZeniMax had alleged that Oculus founder
Palmer Lucky and
CTO John Carmack had used Zenimaxâs trade secrets in the development of the
Oculus Rift VR headset. While the Jury didnât agree that Oculus had used trade secrets, they did find that Luckey â who worked as a contractor for ZeniMax before developing the Rift â had violated a non-disclosure agreement, and that Oculus had infringed on copyright, according to a report from
Polygon. On the bright side for Oculus, $500 million is significantly less than what ZeniMax wanted; the company had sought as much as $4 billion in damages.
Judging by their behavior on Wall Street,
Facebookâs investors didnât seem to care too much about the Oculus verdict. Hereâs why: In its new earnings report, the social media giant reported over $10 billion in net 2016 income. Thatâs in large part because the companyâs user-base keeps growing. Facebook reported that it now has 1.84 billion monthly active users. The company says it generated $8.8 billion in revenue in Q4 of 2016 alone, as compared to $5.8 billion during 2015âs Q4. The company pulled in almost $3.6 billion in net income during the quarter, compared to $1.6 billion a year earlier.
A CYNOPSIS MESSAGE
Celebrate the TV Award Winners on 2/7!
While enjoying dinner at the Edison Ballroom in NYC, celebrate the achievements of our industry over the past year during the presentation of the very first Cynopsis TV Awards, which salutes excellence in national television programming. Also, two special awards will be presented to honorees Linda Boff, CMO for GE and Bill Koenigsberg, President, CEO & Founder for Horizon Media, for their extraordinary contributions to the industry.
View finalists and register: www.cynopsistvawards.com.
ADVERTISING
For the first time,
Pinterest is offering search inventory to advertisers. The new functionality comes courtesy
Kenshoo, one of the advertising vendors in Pinterestâs marketing partner program. Advertisers can buy search ads based on impressions, clicks on promoted or buyable pins, and engagement.
Itâs no secret that
Facebook has been diving head-on into the world of video; the social giant is even reportedly aiming to secure exclusive content. So it comes as no surprise that Facebook is looking to up its competitiveness with TV. According to a new report from the
Wall Street Journal, the company is currently developing a video-centric app for TV set-top boxes including
Apple TV. As the
Journal points out, such an app would give Facebook a new home for its video advertising efforts. Itâs not clear just yet when the app will be completed.
R2C GROUP: PERSPECTIVES ON THE FUTURE OF TELEVISION
When will programmatic TV truly take off? Is more data always a good thing for advertisers? And what role will new devices play in the in the future of data-driven advertising?
Bryan Noguchi,
SVP and Media Director for the data-driven ad agency
R2C Group, explores these ideas and more in an informative new guest new piece for
Cynopsis. Be sure to check that out â
here.
AUDIO + PODCASTS
The team behind the documentary podcast
Serial seems to have built up a head of steam. The podcastsâs creators have teamed with public radioâs
This American Life to form
Serial Productions, a new production banner. The unitâs first production will be
S-town, a non-fiction limited series set in rural Alabama and hosted by
This American Life producer
Brian Reed. All episodes of S-Town will be released simultaneously this March.
ESPORTS
As first reported by Variety,eSports producer ESL has forged a new partnership with David Hill, the former Fox TV producer who launched Fox Sports in the U.S. Heâll work to bring TV-level production values to ESLâs competitions, working with them exclusively on special projects with sponsors and game publishers. ESL and Hill will deliver eSports events through Hilly, Hillâs production unit. Hillâs first order of business: Helping ESL to recruit announcers, and helping to train ESLâs production crew to produce TV-caliber content. Hill left 20th Century Fox in 2015.
LIVE VIDEO
Late last year, Kickstarter launched Kickstarter Live, a platform that lets people make use of live-streaming in their crowdfunding campaigns. Huzza, a startup focused on creator-led events, helped to build said platform. It looks like Kickstarter was satisfied with their work: The crowdfunding company announced that itâs acquired Huzza for an undisclosed amount. Under the deal, Huzza will shut down its own platform for creators. âOur mission with Huzza has always been to help creators connect and more deeply engage with their communities, and we felt that we can have a bigger impact on creators by focusing our efforts on Kickstarter,â Huzza wrote in a blog post.
RESEARCH
Tweet of the week: @srauer20: Ohhhhh denzel washington, the finest role you ever played, congratulations!!!!! #sagawards2017
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Jan. 25-31 using Twitter data from Nielsen. Insights from the 3,004,780 tweets expressing a specific Emotional Reaction (ER) include:
- 11.8% of viewers who said something on TV was good were watching The New Edition Story, BETâs three-part miniseries.
- 10.4% of people who shared congratulatory messages were tuned into the 23rd Annual Screen Actors Guild Awards on TNT and TBS, with Denzel Washington (Fences) being one of the main recipients of kudos.
- 6.9% of people who talked about being afraid of something on TV were watching Supernatural on The CW.
- 8.7% of viewers who admitted they cried over a TV show were tuned into Greyâs Anatomy on ABC.
- Canvs
TRIVIA
What gaming company owned a majority stake in Major League Baseballâs Seattle Mariners until it sold most of its shares last year?
Our Last Trivia Question: Who created the upcoming Netflix series Santa Clarita Diet? (Hint: His other credits include Better Off Ted and Andy Richter Controls the Universe.) Answer: Victor Fresco. Kudos to Mathew Tombers-Intermat, Inc./NY, Tom Moore-Kalt Productions/CA, and David Westberg-SAG-AFTRA Federal Credit Union/CA
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS MEDIA AWARDS
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE
Our award show continues to spotlight the groundbreaking work created by the sports media industry, don't let your efforts go unnoticed!
Enter by February 8, 2017
Awards Event: April 13, 2017 (NYC)
Learn about the awards program & how to enter:
www.cynopsis.com/awards.
DIGITAL SPOTLIGHT
Up top, we mentioned that Facebook is developing a video-centric TV app in an effort shore up its ad revenue. So why, exactly, did the company think it necessary to set up shop in your TV? From the Wall Street Journal, learn more here.
See you tomorrow,
David Teich
02.02.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING:SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume
HERE (2/4)
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JOB OPENING:DIR, CO-PRODS & ACQUISITIONS/Lifetime/NY: Manage the development & production of original films & intâl co-prods at both series & film level. 5+ yrs exp at a network, studio or Prod Co focused on scripted prgmng. Apply:
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HERE (2/3)
SITUATION WANTED: Researcher with strong storytelling and estimating skills and National/Local (incl Hispanic) experience seeking FT/PT/Temp position in Research or related areas (Programming, Insights, etc).
joshax76@msn.com (2/8)
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