A CYNOPSIS MESSAGE | Solve the Digital Ad Measurement Challenge in Cynopsis’ latest webinar Join us on Monday, November 13 at 12:30 PM as George Ivie, CEO and Executive Director of the Media Rating Council and Bill Tucker, EVP of the Association of National Advertisers share goals for having a holistic media measurement ecosystem that gives every medium equitable value. You’ll learn the key standards that will impact your client campaigns, all angles on cross media measurement, the latest in view ability standards and more. REGISTER NOW |
ADVERTISING Just over two weeks ago, AMC started looking for a brand to purchase six-second ads during season eight of The Walking Dead. Long popular on digital platforms like YouTube, six-second ads had never appeared in a linear scripted show before. But AMC has now found a buyer: Microsoft’s Xbox. The company has picked up the six-second spots that were available for The Walking Dead’s second and third episodes. Those episodes will debut on October 29 and November 5, respectively. The company had previously purchased a sixty-second spot, promoting the Xbox One X console, which aired during yesterday’s premiere. Xbox is also sponsoring the “next on Walking Dead” previews for the eight episodes making up the first half of the new season. Democratic senators Amy Klobuchar and Mark Warner unveiled new legislation that would require online political ads to follow the same disclosure rules as those that run on TV, radio, or satellite platforms. The proposal comes in the wake of revelations that Facebook, Twitter and Google ran Russian-bought political ads during the 2016 election. The bill, dubbed the Honest Ads Act, was also co-sponsored by Republican John McCain. Under the bill, online platforms with over fifty million monthly views would have to keep a public file of the digital copy of any political ad; a description of the audience that the ad is targeting; the number of views that the ad generates; the rates charged; the dates and times of publication; and, perhaps most importantly, the ad-buyer’s contact info. The bill would apply to any entity that bought more than $500 worth of political ads during a given cycle. The Senate Intelligence committee has planned a November 1 hearing on the issue; reps from Facebook, Twitter and Google have been invited to testify. OTT + SVOD According to a report from Android Authority, AT&T has partnered with Motorola to create a new smartphone-controlled device that can stream the DirecTV Now live television service directly to a TV. The new device – a dongle that plugs into a TV – comes as part of Moto Mods, Motorola’s phone accessories program. The new DirecTV Now product reportedly won’t require a Wi-Fi connection. APPS + PLATFORMS The Amazon Echo and Google Home have another smart speaker to compete with. The newest entry into the space, called the Invoke, uses Microsoft’s Cortana assistant. The speaker comes from Harman Kardon, the audio electronics company owned by Samsung. The new device costs $199. For a 24-hour period from Friday to Saturday, The Weather Channel’s digital properties (weather.com and the Weather Channel app and) devoted all of their editorial space to the ongoing crisis in Puerto Rico. The U.S. territory is still reeling from Hurricane Maria, which struck over a month ago. The headlines blanketing The Weather Channel’s digital properties included “America, This is Still Happening,” “People Still Desperate for Drinking Water,” and dozens of others. The company said it was trying to highlight “how much still needs to be done.” Facebook’s Messenger now lets users send and receive payments to friends using PayPal. The update will also include a new customer service bot, which PayPal will use to handle questions and requests for help. Since last year, Messenger users had already been able to use PayPal in transactions with merchants (as opposed to friends). PayPal says that About 2.5 million users have linked their PayPal accounts with Messenger so far; with the new updates, the company says it expects that number to grow. EXECUTIVE MOVES Yet another media figure has been fired for sexual harassment. Lockhart Steele, the Editorial Director of Vox Media, faced allegations from a former Vox employee. Vox CEO Jim Bankoff announced Steele’s termination – effective immediately – in a staff memo. According to Bankoff, Steele admitted to the conduct that he was fired for. Steele joined Vox in 2013, as part of the company’s acquisition of the real-estate blog Curbed Network. Steele had been Curbed’s founder and CEO. UPCOMING DIGITAL PROGRAMMING… … for the week of Monday, October 23, through Sunday, October 29 - People Now at People.com, Monday-Friday at 8:30 AM ET and 11:30 AM ET. Guests include actor Taylor Kitsch (Paramount Network’s Waco), actress JoAnna Garcia Swisher (ABC’s Kevin (Probably) Saves the World), and comedian Lisa Lampanelli (Stuffed, an off-Broadway show) - Netflix: Jack Whitehall: At Large, a new comedy special, debuts Tuesday, October 24 - Netflix: Both seasons of Wanted, an Australian crime drama, make their U.S. debut on Tuesday, October 24 - Amazon Video: Fearless, a six-episode British legal thriller, debuts Friday, October 27 - Netflix: Joan Didion: The Center Will Not Hold, a new documentary, debuts Friday, October 27 - Netflix: Season 2 of Stranger Things debuts Friday, October 27 TRIVIA Who plays Dylan Maxwell, the teenager accused of vandalism, in the recently-released Netflix mockumentary American Vandal? (Hint: He’s the creator and star of the LifeAccordingToJimmy YouTube channel.) (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.) Our Last Trivia Question: Raven-Symoné had a one-episode cameo in the latest season of a Netflix series. Her character – a fictionalized version of herself – gave the third-degree to a TV chef who’d been accused of harassing women. What was the series? Answer: Master of None. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Angela Taylor-Inspiration Ministries/SC, Stephanie Ann-Inside Lacrosse/MD, David Westberg-SAG-AFTRA-Federal Credit Union/CA, Curtis Smith-Stage 3 Productions/PA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and David Grossman-Twitter/NY |
A CYNOPSIS MESSAGE | DEADLINE EXTENSION: The Cynopsis Short Form Video Festival Submit your content by this Friday, the 27th at 11:59pm EDT This inaugural awards program is open to all individuals and teams worldwide and vendors are also eligible to complete on behalf of a client. Winning videos will be screened at our festival in March in NYC and this must-attend industry event will be enhanced by the jurors, who are some of the brightest executives and creators in the business. SUBMIT VIDEOS FESTIVAL INFO SEE JURORS |
SHORT FORM SPOTLIGHT Judah Friedlander is one of the funniest comics working today – and like every other comedian currently drawing breath, he’s getting a Netflix special. Called America Is the Greatest Country in the U.S., it debuts on October 31. Check out the trailer here. |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OPENING: DIGITAL/TV SALES COORDINATOR/Univision/Chicago: Highly motivated Digital & TV Sales Coord w/ exc interpersonal skills resp to assist acct execs & mgrs w/in the sales dept w/daily acct maint in all aspects of the order process. Prior exp sales, mktg in related field or industry pref’d. Full info/apply HERE (10/27) JOB OPENING: MANAGER, RESEARCH/VICELAND/Brooklyn NY: Oversee analysis for VICELAND'S linear/digital/social performance. Report findings to programming, dev, sales, marketing and key execs. 4+ years exp in relevant TV/content analytics. Full info/apply HERE (10/27) JOB OPENING: CONTROLLER/for LA based network rep firm: Broadcast minded controller to mng day to day activities & work w/CEO to build future strategies. HR & procedure compliance exp a + but not req’d. Strong knwldg of Accounting software, payroll systems, Salesforce, Quickbooks & WO. EOE. Resume HERE (10/26) JOB OPENING: MANAGER, SOCIAL MEDIA/VICELAND/BROOKLYN/NY: Person to effectively mng social strategy across all key platforms. Mng/drive linear tune-in, engagement & social video views for max reach, relevance, & effectiveness. 3-4 yrs exp mngg social accts for a publisher or brand (ideally media/TV) Full info/apply HERE (10/25) JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Position open for NYC or Miami. Res HERE (10/25) JOB OPENING: LOCAL SALES MGR/WVIT/Hartford CT: Local Sales Manager w/min 5 yrs previous broadcast/radio/print advertising experience to lead a team of Account Execs. Working knowledge of Nielsen audience data. Full info/apply HERE (10/25) JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Remote 2 days/wk & 1-2 days NY. Resume HERE (10/25) JOB OPENING: DIR, ACCOUNT MGMT – ADVANCED AD PRODUCTS/FOX/NY: Client-facing role responsible for proposal dev, campaign execution & mgmt of all digital campaigns. Min 7-10 yrs exp in an agency account mgmt role with exp leading a team & providing strategic oversight. Full info/apply HERE (10/25) JOB OPENING:VP NATIONAL AD SALES/INSP/Open location: Growing nat’l ntwk seeks VP to mng agency relationships w/planners/buyers, dev new business w/clients direct & agency. Must exceed short form revenue; assist sponsorship sales for orig prgming. 3-5 yrs sales exp pref’d. Netwk exp a must. Full info/apply HERE (10/25) JOB OPENING:VP, SALES/SPORTLOGiQ/Montreal, QC: Bringing a new level of analysis to the sports statistics market using advanced computer vision. Five+ years of exp. in software industry/technology/sales management w/ business degree. Passion for hockey a plus! Full info/apply HERE (10/25) JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E Networks/NY: Develop & manage all paid social media campaigns to drive engagement & increase visibility of programs across the entire portfolio. 5+ yrs. of digital media plng experience. Apply: HERE (10/24) JOB OPENING: ACCT EXECUTIVE/Stage 13/Burbank: Dvlp deep relationships w/clients to deliver against specific sales targets, while delivering exceptional mktg solutions & highest levels of client service w/top tier brand partnerships & prgrms w/in a new premium content. 3-5 yrs’ exp dig media sales. Apply HERE (10/24) JOB OPENING: LOCAL SALES MGR/ KNSD (NBCUOTS)/San Diego: Manage and develop Account Managers within the Sales Department training & motivating the team to surpass rev targets. Min 5 yrs of previous brdcst/radio/print advertising exp. Full info/apply HERE (10/24) JOB OPENING: INTEGRATED SALES MARKETING MGR/ KNSD (NBCUOTS)/San Diego: Be both client and intercompany facing, responsible for the hands on development and execution of multi-market integrated sales solutions. Min 3 yrs working in TV or entertainment space. Excellent comm skills. Full info/apply HERE (10/24) JOB OPENING: DIRECTOR, CONTENT PRODUCTION/EKO/NYC: Pioneer of interactive serial video ent. Manage creative development & prod for all scripted interactive series. Exp developing scripted content or serial content prod. Budgeting/negotiating exp a must. Mng team to achieve goals. Resume HERE(10/24) JOB OPENING: SR DIGITAL RESEARCH ANALYST/Showtime/NY: Reporting & strategic analysis related to subscription and viewing behavior on SHO digital platforms, including Showtime (OTT) and Showtime Anytime (TVE). Min 2 yrs digital exp. with robust Adobe Analytics skills. APPLY HERE (10/24) JOB OPENING: VP, BUSINESS DEVELOPMENT & OPERATIONS/FOX Sports/Playa Vista CA: Identify/analyze business opps, negotiate contracts & follow deals thru completion. Multiple yrs of media/interactive exp w/ad & subscription businesses. Knwlg of internet tech platforms. 7-10 yrs mngmnt exp. Full info/apply HERE (10/24) JOB OPENING: SR RESEARCH ANALYST AD SALES/GSN/NY: 2yrs exp in Media (TV, Digital, Social, CBL) Knowledge/Skill in (Nielsen NPower, Nielsen AdViews, comScore, Rentrak, Wide Orbit, Custom Show & Simmons) Microsoft Suite (Word, PowerPoint & Excel) Detail Oriented. Send res and CL to tvcareers@gsn.com (10/23) JOB OPENING: DIRECTOR, CORPORATE COMMUNICATIONS/BBCWA/NYC: Design/deliver short & long-term strategic plans related to internal comms & events, as well as external corp comm. Apply if you are bright, energetic & enthusiastic about BBC brand values & content. Min 4-6 yrs exp. Full info HERE (10/23) JOB OPENING: DIRECTOR, PRODUCTION ADMINISTRATION/IFC/Santa Monica: Supervise physical prod & administrate contractual payments for all IFC Originals; Interact w/3rd party prod entities ensuring compliance guidelines. Able to cultivate prod relations w/industry contacts externally & internally. Full info/apply HERE (10/23) JOB OPENING: PRODUCTION COORD/UP/ATL: Provide creative & admin supprt to SVP, Prod. & Dev.; mgt prod. sched; deliver treatments, scripts, rough cuts, etc.; serve as liaison to Ad Sales Exec & prod. companies; At least 1 yr exp. in T.V. or film prod. Strong verbal, written & org skills. Full info/apply HERE (10/23) |
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