A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK
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Wednesday Keynote: Big Sports. Big Events. The Most Exciting Live TV. Featuring Executives from NFL Network, NBC Olympics and Telemundo Deportes

Thursday Keynote: The Marriage of Content and Brands, featuring Endemol Shine’s Charlie Corwin

Add-on the Live Streaming Conference, and also hear from Fullscreen (How to Build & Grow Audiences) and Cheddar (Analytics: Measuring the True Impact).

View complete schedule of events, search exhibitors and learn more!
CYNOPSISDIGITAL
11.03.16

Good morning. It's Thursday November 3, and this is your first early morning digital briefing.


TODAY’S CODEBREAKER
 
Publisher: In digital media, a publisher is any organization or entity that delivers content or a service to users. (For example, any website that hosts original or curated media content qualifies as a publisher.) Publishers often depend on digital ad revenue.
 
 
TOP NEWS
 
One truism that’s emerged from the last few earnings quarters: It’s good to be Facebook. The social media giant beat expectations in Q3, bringing in a whopping $7 billion in revenue. That’s a $2.5 billion year-over-year increase. Net income was $2.34 billion, compared to $896 million one year ago. Adjusted earnings were $1.09 per share; Wall Street had expected $0.96 per share and $6.9 billion in revenue. According to Facebook’s report, the company boasted an average of 1.18 billion daily active users in September, up from 1.01 billion a year ago. And daily mobile active users rose from 894 million to 1.09 billion.
 
Another notable bit of info to emerge from the Facebook earnings call: According to CEO Mark Zuckerberg, 40 million users are now connected to the internet through Internet.org, Facebook’s Internet accessibility initiative. That’s .05% of the world’s population. Internet.org is designed to bring Internet access to parts of the planet with limited or nonexistent connectivity, particularly in the Third World. The initiative suffered a major setback earlier this year, when a SpaceX rocket exploded on the launch pad, taking Internet.org’s first-ever satellite with it.
 
You wouldn’t think that shelling out $31 million to settle a lawsuit would come as a relief, but here we are. That $31 million settlement went to wrestler Hulk Hogan, courtesy of Gawker Media and founder Nick Denton.The payment concludes the lawsuit that bankrupted Gawker and forced a sale to Univision Communications. Back in March, a jury ordered Gawker to pay Hogan $140 million. “The saga is over,” Denton wrote in a blog post.
 
A CYNOPSIS MESSAGE
CYNOPSIS is accepting entries for the Social Good Awards
 
We know the Cynopsis community is a vibrant group of engaged professionals who work hard, committed to evolving the media industry to be first and best at serving the consumer. But this is not all you and your organization are dedicated to. You’re also a collection of civic-minded citizens who want to give back to the public through their profession.
 
WITH THAT IN MIND, CHECK OUT THIS YEAR’S CATEGORIES AND START YOUR ENTRY TODAY!
 
 
ADVERTISING
 
Looks like Twitch is taking greater strides toward monetization. The Amazon-owned live-streaming platform announced that, starting this week, it will start selling video ads that will run in the live-streams of its broadcast partners. The ads will be delivered by SureStream, a new native ad-delivery system. One notable feature of the new ads: According to Twitch, they’ll be served even to viewers using ad-blockers. Twitch will implement a rev-share agreement with its partners, though for now it’s not saying what the split will be.
 
 
OTT + SVOD
 
IAC has announced a new plan for Vimeo, IAC’s video-sharing platform. Joey Levin, who serves as both IAC’s CEO and Vimeo’s Interim CEO, wrote in a letter to IAC shareholders that Vimeo will begin to “experiment” with new consumer subscription services. “We will supplement our creators with original and licensed programming, and can fill out a robust slate of programming for tens of millions, not billions, of dollars,” he wrote. In other words, the goal is to compete with Netflix – without spending nearly as much money. At the moment, not much else is known about the new services, including when they might be rolled out, what kind of content they’ll feature, or how much they’ll cost.
 
 
EXECUTIVE MOVES
 
The GroupM digital advertising agency MEC has named Tim Castree as its new Global CEO. He replaces Charles Courtier, who has held the position for the past fourteen years.Castreee will report to GroupM Global CEO Kelly Clark. Castree most recently worked at the video advertising software provider Videology, serving as Managing Director in North America.
 
 
RESEARCH
 
@Mcarpen3: That 76ers fan was HILARIOUS. He should definitely be thrown out, but it was so funny.
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Oct. 26-Nov. 1 using Twitter data from Nielsen. Insights from the 3,799,143 tweets expressing a specific Emotional Reaction (ER) include:
- 5.7% of people who said they were shocked by something on TV were watching American Horror Story: 6 on FX
- 16.2% of people who at some point said they loved what they were watching were tuned into the 2016 World Series on Fox.
- 8.1% of viewers who said they laughed at something they saw on TV were watching the Oklahoma City vs. Philadelphia NBA game on ESPN, due to a moment between a fan and player Russell Westbrook.
- 8.2% of viewers who said they cringed at something they were watching were tuned into The Flash on the CW.
 
 
TRIVIA
 
The Netflix animated series BoJack Horseman centers on a washed up former sitcom star (who happens to be an anthropomorphic horse). What’s the name of the sitcom he starred in?
(Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: What’s the name of the recurring animated segment that Robert Smigel created for Saturday Night Live? Answer: TV Funhouse. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Brad Stern-POM Technologies/NY, Luke Watson-Roker Labs/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Ed Casey-BBC Worldwide/NY, Russ Talley-Hulu/CA, and Aaron Paquette-MARU/VCR&C/TX
 
A CYNOPSIS MESSAGE
CYNOPSIS ESPORTS WEBINAR:
ESPORTS: HOW TO MAXIMIZE &
MONETIZE COMPETITIVE GAMING
 
ESports is ushering in a full-blown shift in entertainment and culture, but how do you maximize and monetize this phenomenon? Get the answers during our webinar on November 17, from sponsors and marketers as they share their insights into connecting with eSports fans, laying out a blueprint for how brands can reach and connect with a generation of skeptical but affluent consumers.
 
REGISTER NOW.

 
DIGITAL SPOTLIGHT
 
Aww, who doesn’t love Cookie Monster? Sesame Workshop recently teamed up with YouTube star Rosanna Pansino to bring the furry blue Sesame Street icon to Nerdy Nummies, Pansino’s digital cooking show. Check it out here.

See you on tomorrow,
David Teich
11.03.16

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: MGR DIG ANALYTICS/ADVERTISING/NYC: Supply analytics framework for record label. Conduct rsrch & analysis on artists & releases to support mktg campaigns. Use data to dvlp & monitor ad campaigns. 3+ yrs of relevant exp & being avid fan of music a plus. Full info/apply HERE (11/8)

JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS req. Full info/apply HERE (11/8)

JOB OPENING: VP DIGITAL/Sprout/NYC: Create digital strategy roadmap for Sprout and operationally execute on key objectives. Min 10 years digital product experience required. Full info/apply HERE (11/8)

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JOB OPENING: SENIOR MANAGER, COMMUNICATIONS/Pac-12/San Francisco: Develop & implement strategic PR programs to increase brand awareness. Must have experience in the Media industry. For full posting/apply HERE (11/5)

JOB OPENING: ACCOUNT EXECUTIVE/WGN America/NYC: Plans and organizes a sales strategy aimed at meeting individual and team sales goals. Min 5 yrs exp selling or buying television advertising time. BA deg req’d. Strong written/comm skills. Full info/apply HERE Job #2016-44922 (11/5)

JOB OPENING: MANAGER, INTERNAL COMMUNICATIONS/HGTV&Food Network/Knoxville: Design and drive meaningful messaging to employees around the globe. 5-8 years of comms exp. Strong writing & verbal skills a must. Cable ntwk & media exp a plus. Full info/apply HERE (11/5)

JOB OPENING: ACCOUNT EXECUTIVE, SALES/Music Choice/NYC: Generate rev & dvlp sales strategies across full portfolio to achieve ad sales revenue goals. 3-5 yrs exp in media w/1-3 yrs specifically in ad/sponsorship sales (Planner/ASR & above) Must be able to travel regularly. Full info/apply HERE (11/5)

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JOB OPENING: AD SALES PLANNER/Baby First TV/NY: Reports to SVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Reply to jobs@bf-tv.com (11/4)

JOB OPENING: MGR, DIGITAL PRICING & YIELD, SPORTS/Turner/NYC: Each req’s 3+ yrs exp inventory and/or analytics for Ad Agency, Publisher, or Ad Tech Vendor. Able to mng a team a must. For more info/apply for each HERE (11/4)

JOB OPENING: MARKETING BUDGET ASSOC/AMC Networks: IFC/NYC: 2+ yrs exp Accting or Finance. Strong math skills. Ensure all projects, payments & deal memos are tracked & processed. Inter-Adv knwldg of Excel. Exp w/accruals, month end close processing, maintaining contract log, processing invoices, and T&E’s. Apply HERE (11/4)

JOB OPENING: MGR, VOD OPERATIONS/iN DEMAND/NYC: Seeking experienced mng. with great communication skills to mng. relationship/roll out of content to new affiliates. Work closely with all departments internally. 3-4 yrs exp in cable. Knowledge of movies/TV a +. Resume/cover: resume@indemand.com (11/4)

JOB OPENING: VP, PRODUCT MANAGEMENT/NBCU/NYC: Manage a team of product managers and designers who are focused on creating products for our English and Spanish speaking audiences. A passion for consumer-led design, technology and news a plus. Full info/apply HERE (11/4)


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