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| Monday, September 23, 2019 |
| Facebook revealed it has suspended tens of thousands of apps for improper use of users’ personal data. “In many cases, the developers did not respond to our request for information so we suspended them,” said VP of product partnerships Ime Archibong in a blog post Friday. As for the company’s investigation into potential privacy violations, which follows the Cambridge Analytica scandal, “We are far from finished.” In more Facebook news, the company announced Portal TV, a connected TV streaming device priced at $149. The device, shipping on November 5, allows users to download apps including Amazon Prime Video, CBS All Access, Starz, Showtime, Pluto TV, Red Bull TV and Neverthink, with more apps coming soon. Portal TV also has a smart camera, powered by AI, that allows for video and WhatsApp calling, AR effects and a co-watching feature. YouTube is changing its verification policy for channels. Currently, channels with over 100,000 subscribers do not need proof that they are officially run by a creator, artist or company to earn an icon. Starting in October, prominent channels will need clear proof of authenticity. “As YouTube has grown and the ecosystem has become more complex, we needed a new way to verify the identity of channels and help users find the official channel they’re looking for,” said product manager Jonathan McPhie in a blog post. Snapchat’s parent company is considering adding a dedicated news tab to its Discover channel, as a place for partners to create and distribute daily content optimized for mobile. The Information first reported the news, noting that Snapchat wants the feature to go live in 2020. Currently, users can scroll through Discover and find hard news next to celebrity gossip. TiVo has plans to release a $50 TV dongle early next year, powered by Google’s Android TV platform. The Device will offer access to streaming services, and make content recommendations, CEO Dave Shull told CNN last week. Also in the works at TiVo: a new curation service, TiVo+, expected next month. Roku is heading into the holiday shopping season with new devices. On Thursday, the company unveiled a revamped $30 entry-level Roku Express streaming device, and the Roku Ultra, featuring fast channel launch and a remote with personal shortcut buttons. Also rolling out is Roku OS9.2, the latest version of its operating system. Count ISM Connect as a new member of DPAA. ISM Connect’s digital out-of-home network delivers video engagement and audience measurement with a combination of 4K screens, high-resolution sensors, and artificial intelligence. Said Barry Frey, DPAA President & CEO, “ISM Connect is enhancing fan and retail consumer experiences at stadiums and other high-traffic venues, and does a terrific job at providing attribution metrics that offer invaluable insights to brands.” Google launched a new way to find key moments in YouTube videos through its search engine. Search results will now provide links to the moments if YouTube content creators have provided the necessary timestamp information to Google. The links will appear in search results in English. Google is working with video publishers including CBS Sports and India’s NDTV to mark up their videos to make them more searchable. |
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| ADVERTISING Facebook is most effective at driving new leads in local advertising (33%), while referrals from friends or family (27%), search engine marketing (20%), paid social media advertising (19%), company websites (18%), professional referrals (16%) radio (14%), events and sponsorships and newspapers (11% each), and direct mail (9%) round out the top ten, according a study from Borrell Associates. The average local ad budget rose year-over-year, from $114,400 to $116,200. Snap is offering a political and advocacy ad library, with comprehensive lists of all the political and advocacy ads on Snapchat from 2018 to the present. “This gives the public an opportunity to find out details about all political advocacy advertising running on our platform,” said the company. Included will be buyers’ target demographics. DATA & ANALYTICS FourthWall Media announced the release of Reveal 5, the fifth generation of the company’s analytics platform, uniting over five years of granular viewing data, household characteristics, integrations with digital DMPs and data partners. “Reveal has been used internally, and by many MVPDs, which allowed us to gain a detailed understanding of TV’s complex data and market requirements,” said Ellen Dudar, Chief Product Officer of FourthWall Media. DoubleVerify announced the launch of its Semantic Science division, combining AI textual analysis with human insight and expertise to understand the “meaning” of language so it can be classified at a more granular level. With the launch of the division, DV is integrating the technology gained from acquiring contextual intelligence and content classification platform, Leiki, in 2018. Leiki’s semantic AI software engine provides high-definition analysis of any piece of text or contextual video data. DoubleVerify then uses the analysis data to protect brand reputation throughout the media transaction and to enable proactive contextual targeting of content aligned with a brand’s equity or target audience profile. “Just as our Fraud Lab detects fraud schemes, identifying solutions to new and advanced threats, our specialized Semantic Science team - combining AI and human expertise - will focus on understanding the language and the meaning of content and context,” said Dan Slivjanovski, CMO, DoubleVerify. Marketing and customer acquisition Centerfield has launched customer intelligence platform Insights by Scout, the newest component of Dugout, a platform that automates end-to-end customer acquisition. Insights by Scout surfaces actionable insights from first-party digital shopping experiences to better pinpoint a brand’s ideal target customer, optimize audience targeting, and acquire customers with high long-term value efficiently. “We built Insights by Scout so our marketing and sales teams could have key audience insights at their fingertips, in a digestible and user-friendly format,” said Gary Pak, Centerfield’s Chief Operating Officer and CTO. “It can help improve campaign performance, but it can also improve the customer shopping experience by letting us target the right people with the right message. Business Wire and Onclusive have entered into a strategic partnership to give Business Wire clients real-time reporting on the impact that their content has created. The advanced analytics capability will measure syndicated, earned and social media and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis and geolocation |
Cynopsis Team
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