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| Monday, October 28, 2019 |
| OnePlus and T-Mobile introduced the new OnePlus 7T Pro 5G McLaren, with T-Mobile the only place in the US to get the phone. T-Mobile also announced plans to cover 200 million people with 5G on 600 MHz before the end of this year, accelerating its 5G rollout and making T-Mobile the country’s first 5G network expected to deliver nationwide 5G coverage and service. “5G is the most transformative technology of our lifetime – faster speeds, better coverage, real-time responses, more connections. It’ll dramatically change our mobile experience, fuel brand new experiences and drive billions in economic growth and jobs, but only if everyone can get access to broad, deep 5G,” said John Legere, CEO of T-Mobile. Up to 60% of search query results returned by the likes of Google, Bing, Baidu and Yandex lead consumers to websites that sell fake goods, according to research from Incopro that looked at pharmaceutical, automotive, children’s products, white goods and safety equipment. “Google appears to be exploiting a loophole in the law which means that search engines are not obliged to remove links to websites displaying items that infringe intellectual property rights or trademarks,” said the report. Verizon trotted out a promotion that will give wireless customers a free year of Disney+. The wireless carrier will be the exclusive purveyor of such a deal, open to all new and existing 4G LTE and 5G unlimited, Fios Home Internet and 5G Internet customers. Disney+ launches November 12 at $7 a month or $70 for a full year. Wall Street’s reaction? Netflix shares dropped nearly 3 percent after the announcement, and MoffettNathanson analyst Michael Nathanson now estimates Disney+ could nab upwards of 8 million worldwide subscribers “out of the gate” in 2019, and 18 million by the end of 2020, with the Verizon boost. Microsoft bought Canadian startup Mover, provider of cloud file migration, to help make it easier for customers to move to the cloud. “Mover supports migration from over a dozen cloud service providers - including Box, Dropbox, Egnyte, and Google Drive - into OneDrive and SharePoint, enabling seamless file collaboration across Microsoft 365 apps and services, including the Office apps and Microsoft Teams,” wrote Jeff Tepper, CVP Office, SharePoint and OneDrive, in a blog post. |
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| GETTING SOCIAL Snap Inc. beat Q3 projections from Wall Street, as the company continues to gain momentum after a difficult 2018. Total revenue of $446 million in the period rose 50 percent from the same quarter a year ago and beat analysts’ consensus forecast by more than $11 million. Additionally, Snapchat gained 7 million new daily active users, reaching 210 million, up from 203 million in Q2 and 186 million in 3Q18. ListenFirst has been tapped as partner for social analytics across NBCUniversal’s global brand portfolio. ListenFirst will streamline NBCUniversal’s social media data across more than 1,500 social handles into one unified analytics platform. Facebook’s proposed cryptocurrency, Libra, won’t be available anywhere until it passes muster with US regulators, said Facebook CEO Mark Zuckerberg in testimony before the Senate Financial Services Committee hearing. “We want to be clear: Facebook will not be a part of launching the Libra payments system anywhere in the world unless all US regulators approve it. And we support Libra delaying its launch until it has fully addressed US regulatory concerns," said Zuckerberg. Zuckerberg also faced questions about the social media giant allowing the spread of misinformation, like targeting predominantly black zip codes and posting an incorrect election date. “If anyone, including a politician, is saying things that can cause ... that is calling for violence, or could risk imminent physical harm, or voter or census suppression, when we roll out the census suppression policy, we will take that content down,” said Zuckerberg. Pressed further by Rep. Alexandria Ocasio-Cortez about allowing political ads that contain flat-out lies, Zuckerberg responded, “In most cases, in a democracy, I believe that people should be able to see for themselves what politicians that they may or may not vote for are saying and judge their character for themselves.” In related news, Facebook revealed it found and took down four state-backed misinformation campaigns, three originating from Iran and one of Russia. Facebook said it has updated its inauthentic behavior policy “to further improve our ability to counter new tactics and bad actors,” including permanently removing from platforms organizations organized to conduct manipulation campaigns. An on Friday, Facebook announced it is attempting to stem the tide of misinformation by testing a “News” tab that gives users more tools to control the news items they see, and the ability to a view a wider range of news interests. The system supplements AI and algorithms with professional journalists. “We talked to news organizations about what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide,” wrote Campbell Brown, VP, Global News Partnerships and Mona Sarantakos, Product Manager, News, in a blog post, adding that Facebook News will feature a wide of content across general, topical, diverse and local categories. “We hope this work aids in our effort to sustain great journalism and strengthen democracy,” they concluded. Short video app TikTok is facing bipartisan scrutiny from lawmakers, with Senators Chuck Schumer and Tom Cotton asking the US intelligence community to assess the risks of the app, and others owned by China, being used in foreign influence campaigns. Beijing-based Bytedance’s TikTok was downloaded 177 million times last quarter, second to WhatsApp. On a lighter note, TikTok released a video series explaining its safety and privacy controls in a way it hopes users will not only understand, but even have a little fun with. “Educating our users on the options we provide to help them craft their optimal TikTok experience is one of our top priorities,” said the company. “We created this fun, short-form video series and incorporated several beloved creators to educate users about safety in the TikTok format they're accustomed to viewing.” Twelve creators from several countries took part in making the videos. ADVERTISING How local ad agencies are implementing digital/streaming video ads along with advanced TV was explored in Borrell Associates’ Local Ad Agency survey. What’s the takeaway? “Viewers are consuming more digital media than ever before, and local advertising agencies and advertisers are augmenting their local media strategies to include digital video and advanced TV to get in front of them,” Aman Sareen, CEO of ZymMedia, tells Cynopsis. “Digital video and OTT advertising offers local advertisers additional benefits beyond getting in front of viewers. While many are already running television ads, digital video ads allow them to extend the reach of that creative investment to additional audiences and impression opportunities. Another important benefit is faster and smarter measurement, and transparency, allows advertisers to optimize throughout the entire campaign and reduce budget waste.” TV attribution company TVSquared has partnered with audience-based multi-screen TV advertising sales and technology company Ampersand to integrate always-on attribution reporting into Ampersand’s platform. Through Ampersand’s platform, advertisers can now track the influence of TV campaigns on lower-funnel activities, including website traffic and sales. Granular TV insights across different days, dayparts, networks and creatives are tracked in real-time by TVSquared, and leveraged to inform where changes can be made to achieve KPIs and improve performance across all TV investments. “TV is evolving and performance measurement is playing a transformational role in the next evolutionary stage for both local and national cable,” said Bob Ivins, Chief Data Officer, Ampersand. “TVSquared’s partnership supports our vision of bringing together different parts of the TV ecosystem to change the world of TV advertising from ratings to performance.” Ads in Facebook’s Search Results are now open to all advertisers for select topics. The ad unit is intended to help marketers reach consumers looking to purchase products. The placement will be included automatically when Automatic Placements are used in any new campaign; advertisers can also elect to manually select placement. Digital ad spending rose almost 17% during the first half of 2019, the slowest rate of growth since 2015, according to the IAB and PwC’s Ad Revenue Report. With the current rate of growth, PwC projects total 2019 spending will hit $120-130 billion. |
Cynopsis Team
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