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| Monday, November 4, 2019 |
| Google and SiriusXM announced that SiriusXM will be available on Google Nest smart speakers and displays via the Google Assistant. Users will see SiriusXM’s programming in the Google Home app, available on iOS and Android devices. SiriusXM subscribers will be able to use their voice to navigate through SiriusXM’s programming in a conversational way, by saying, for example, “Hey Google, play The Beatles Channel on SiriusXM.” Google also confirmed it is buying Fitbit, in a deal that values the wearable company at $2.1 billion. “Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market,” said Google device SVP Rick Osterloh in a blog post. “By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.” Facebook is being sued for age and gender bias for withholding ads for financial services from older and female users. The complaint, filed in San Francisco federal court, alleges the company is violating civil rights law. Facebook, which had earlier this year agreed to amend a system that civil rights group said allowed employers, landlords and lenders discriminate by age, gender and zip code, said it is reviewing the complaint. A letter to Facebook CEO Mark Zuckerberg and other company execs, signed by several hundred employees, criticized Facebook for its decision to allow politicians to post claims known to be false. The letter said, “Misinformation affects us all. Our current policies on fact checking people in political office, or those running for office, are a threat to what FB stands for. We strongly object to this policy as it stands. It doesn’t protect voices, but instead allows politicians to weaponize our platform by targeting people who believe that content posted by political figures is trustworthy.” Zuckerberg has contended it is better for users to determine the credibility of Facebook’s political ads, rather than the company. Shortly after that letter from Facebook employees ran, Twitter CEO Jack Dorsey announced his platform is banishing political advertising. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” wrote Dorsey. He added that machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes “present entirely new challenges to civic discourse,” and that it would be “best to focus our efforts on the root problems, without the additional burden and complexity taking money brings.” The new policy, banning not only ads for candidates but also issue ads, goes into effect November 22. Appear TV, a provider of next-generation video processing platforms for broadcast and streaming, has launched Zixi input and output support on the X platform. The Appear TV X Platform is a dedicated solution for high speed video networking, enhanced IP security, video distribution and contribution. “Our partnership with Zixi allows our customers to tap into the Zixi cloud service for broadcast-quality video delivery over public IP networks, presenting a natural extension to our X platform,” said Thomas Lind, product management director, Appear TV. Sony’s live TV service Playstation Vue will be shuttered in January, a victim of soaring content costs and low subscriber numbers. “The highly competitive Pay TV industry, with expensive content and network deals, has been slower to change than we expected,” said the company last week. Sony launched Vue in 2015 and counted about 800,000 subs, according to eMarketer. |
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| ADVERTISING NinthDecimal is adding TV viewing data from Inscape, which captures data from smart TVs, to its omni-channel marketing platform, enabling NinthDecimal users to measure the impact of their TV advertising campaigns. The companies aim to help marketers optimize their TV marketing budgets by measuring the impact of foot traffic and incremental visits, as well as tying most valued customers and competitors’ customers to top indexing programming for TV buys. “Attribution isn’t easy and there are a lot of challenges to finding the most effective ways to truly understand the offline impact of TV advertising,” Brian Kilmer, SVP of Advanced Television at NinthDecimal, tells Cynopsis. “What’s really important is to utilize the best available data and to apply that data in the most effective way. By combining Inscape’s smart TV data with NinthDecimal’s offline attribution methodology, brands have the most complete view into the foot traffic impact of their video dollars.” Exponential Interactive announced the launch of VDX.tv, a new division specializing in personalized, video-driven advertising campaigns. VDX (Video-Driven Experiences) starts with a brand’s TV and video ad messaging, and creates a dynamic ad experience that is customizable for different consumer segments or contexts. “The best way for brands to connect with consumers is through their TV and video messaging” said Dilip DaSilva, CEO and founder of Exponential. “It takes significant effort to create great video ads that emotionally connect with consumers and as a result, brands typically only create a few ads that they broadcast to all consumers via TV. Our VDX.tv solutions merge great video assets with experiences that can be customized for thousands of different consumer segments. These video-driven experiences complement TV advertising by amplifying their brand messaging to reach their most relevant consumers.” Brainly, a peer-to-peer learning community for students, parents and teachers, announced the launch of a new native advertising capability on its platform. Brainly native ad units provide advertisers an opportunity to reach and engage with more than 10 million Gen Z users in the US. Ad units are designed to feel organic in the Brainly environment and use similar specifications that are used for Facebook and Google native ads, creating a seamless sizing and design experience. “Native ads are proven to drive results that provide for more clicks, deeper engagement and generate more outcomes for advertisers,” said Brainly Vice President of Sales Bill Drolet. “And for brands hoping to engage the often elusive Gen Z audience, this non-intrusive manner of connecting brands is crucial.” The problem with the advertising business is ... people don’t like ads, according to a report from Forrester, which warns that the industry must “disassemble what remains of their outmoded model.” Rewarding consumers for viewing ads isn’t enough, said Forrester. Advertisers also need to incorporate “data-driven, tech-fueled approaches and platforms into the creative process and tool kit.” As for agency jobs, 80% will be transformed by automation and learning technologies by 2030, forecasts the report. Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression model. “This strategic move represents the next step in the natural evolution of audience measurement,” said Tim Busch, President, Nexstar Broadcasting, Inc. “Our sales force will be able to talk to all advertisers - big or small, national or local - in an informed, fact-based manner about maximizing the reach and effectiveness of their spending across every available media channel.” Nexstar began working with Comscore in 2018 to develop a viewer measurement metric that aggregates unduplicated audiences across all video platforms. Ad tech and services company Canoe Ventures has added Frontier Communications to its footprint of VOD-DAI enabled television distributors. Under the agreement, Canoe will integrate its current national programmers to begin running VOD-DAI campaigns across Frontier’s VOD-enabled subscriber base with Canoe service assurance, which includes ad map management, monitoring, resolution, and analytics. Frontier joins Charter Communications, Comcast Corporation, and Cox Communications as the fourth MVPD to utilize Canoe’s nationwide Service Assurance platform. Digital audience marketing platform Kubient announced its acquisition of Fidelity Media, a programmatically driven supply-side platform and publishers' yield-optimization platform. The deal enhances Kubient's ability to sell digital advertising inventory and expand their supply-side marketplace offerings with direct publishers, display ad capabilities, and proprietary header bidding technology, as well as enhancing Kubient's video advertising reach by integrating their existing video advertising capabilities into Fidelity's platform. Fidelity's fmxSSP platform will be integrated into Kubient's Audience Cloud marketplace. It also expands Fidelity's offerings to support video, digital out-of-home, audio, and native ad formats. |
Cynopsis Team
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