SOCIAL MEDIA
Although consumers are very concerned about their privacy on social networks, few are willing to pony up to secure their personal information, according to the findings of Norton Lifelock’s latest Cyber Safety Insights Report. Among more than 1,000 U.S. adults, 72% admitted they were more alarmed than every about their privacy, while 93% believe it’s important companies and organizations provide them with a degree of control over their personal information. However, the majority of those surveyed weren’t willing to pay organizations to ensure protection of their personal information. That’s especially true when it came to social media providers like Facebook - in fact, 72% of consumers said they were unwilling to pay social networks to ensure their personal information protection.
Facebook is tightening its rules, banning “praise, support and representation of white nationalism and separatism” on both Facebook and Instagram. “Going forward, while people will still be able to demonstrate pride in their ethnic heritage, we will not tolerate praise or support for white nationalism and separatism,” the company announced in a blog post.
MEASUREMENT
Data analytics company 605 announced its national dataset now includes more than 20 million households across 210 designated market areas. The move strengthens 605’s national dataset by adding data from Inscape, a subsidiary of Vizio, to supplement its set-top-box viewership data. “From a historical standpoint, sample sizes within the industry have been small and consumer behavior is constantly changing, creating a void in measurement that is large and growing,” said Colleen Moraghan, SVP, Data Solutions at 605. “By expanding our viewing data with Inscape, 605 now has a combined set-top-box and ACR-based viewing dataset that few can rival.”
Geopath announced the establishment of a Futures Council to help advance the OOH industry. The council, comprised of emerging though leaders from the OOH industry and selected by Geopath’s Board of Directors, will act as ambassadors for Geopath, advocating for enhanced measurement and the OOH industry in general.
Nielsen was granted accreditation by the Media Rating Council for its Television Audience Measurement service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE. It’s the first MRC accreditation granted to a TAM service outside the U.S. and the first international market for Nielsen Global Media.
Speaking of, the Media Rating Council issued a draft version of its Cross-Media Audience Measurement Standards, opening a 60-day public comment period on the standards. The draft standards address measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile. “The positive outcomes of the industry’s 3MS development program are now being realized, and we’re delighted to have proposed standards that have the potential to provide effective cross-media audience measurement,” said Bob Liodice, CEO of the ANA. “The original objective for 3MS was to develop clear standards-based metrics for interactive advertising that were comparable to traditional media. With this draft, that goal is on the verge of being met.”
ADVERTISING
The Video Advertising Bureau released Address For Success, a guide for marketers that analyzes aspects of addressable TV including investment projections and real-world case studies provided by companies like Xandr, Comcast Spotlight, Verizon Fios, Spectrum Reach and others. Among the findings: U.S. addressable TV ad spending is projected to grow to $3.3 billion by the end of 2020, a 343% increase from 2016-2020. The U.S. footprint for addressable TV has increased 30% since 2017, eclipsing streaming/OTT services, such as Netflix, Amazon Prime Video, HBO, Roku and others, and the U.S. addressable TV audience P2+ has grown 27% to over 162 million over the past two years.
Facebook is getting stricter about political advertising in Europe, expanding on rules intended to prevent interference in EU Parliament elections. Advertisers will have to undergo checks, and ads will have to identify who paid for them. Facebook is also introducing Ads Library, an improved archive tool that lets users search political ads on a public database.
PODCAST POST
Spotify announced plans to acquire scripted-entertainment podcast studio Parcast. It’s the streamer’s third podcast pickup of 2019, following its acquisitions of producer Gimlet Media and services provider Anchor FM Inc. last month. Spotify expects its latest deal to close in the second quarter of 2019.
