| A CYNOPSIS MESSAGE | Cynopsis Sports Media Awards April 25 | 8:30am – 10:30am | NYAC, NYC In addition to the talented Luminary Award honorees below, we’re thrilled to celebrate the finalists representing the best companies in sports media. GEM AWARD: MGM Resorts (accepted by: Scott Butera, President, Interactive Gaming) LEGACY AWARD: NFL Films (accepted by: Steve Trout, Host/Sr. Director) VISION AWARD: ONE Championship’s CEO, International, Victor Cui NAVIGATOR AWARD: NBC Sports’ CMO & EVP, Content Strategy, Jenny Storms |
RESEARCH If the price of a more personalized experience is sharing personal data with voice assistant technology, a significant number of consumers are willing to pay it, according to a study by Google and the National Research Group. Forty-six percent of respondents said they were willing to share their media consumption history, 29% said they’d share their location history and 28% were okay with sharing purchase history. “In a world of peak content and overwhelming choice, voice can be a media butler that cuts through the clutter with accuracy, contextual relevance and curation,” said the report. “In fact, the ability to find and play content easily and quickly and make relevant content recommendations drives overall user satisfaction with devices.” SOCIAL MEDIA The internal hardware of “tens of thousands” of Facebook’s next-gen VR headset controllers have “easter egg” labels that were just meant for prototypes. Messages on final production hardware say “This Space For Rent” and “The Masons Were Here,” shared Facebook Head of VR Product Nate Mitchell via Twitter, adding, “A few dev kits shipped with ‘Big Brother is Watching’ and ‘Hi iFixit! We See You!’ but those were limited to non-consumer units.” Facebook is updating its “remove, reduce and inform” strategy in an effort to cut down on offensive and abusive content. “This involves removing content that violates our policies, reducing the spread of problematic content that does not violate our policies and informing people with additional information, so they can choose what to click, read or share,” said the company in a blog post. The tech giant is rolling out a new section on its Community Standards site where users can track related updates, as well as updating the enforcement policy for groups and launching a new “group quality” feature. To reduce the spread of problematic content, Facebook is seeking help from outside experts and expanding the content the Associated Press will review as a third-party fact-checker. In addition, the company plans to reduce the reach of Facebook Groups that repeatedly share misinformation by incorporating a “Click-Gap” signal into New Feed rankings, so users are exposed to less low-quality content. Instagram is working to “reduce the spread of posts that are inappropriate but do not go against Instagram’s Community Guidelines,” according to a company statement. Instagram says this kind of content will be demoted, and may not appear for the broader community in Explore or hashtag pages, which could limit the ability of creators to gain new followers. |
| A CYNOPSIS MESSAGE | Back by popular demand, the Upfront/NewFronts Navigator is here to provide you with a convenient, easy-to-use resource center for the busiest time of the year. Sponsored by The Weather Channel Television Network, we provide coverage + access to the following: -Network resource guides detailing programs, demo info, and more -Calendar of the Upfront/NewFronts schedules -Updates from the presentations, road shows & meetings If you haven’t checked it out yet, what are you waiting for? Click here |
ADVERTISING SpotX is teaming with clypd to work together across linear TV and OTT platforms. Discover and Fox Corp will be the first media owner partners for the companies, with MRI-Simmons serving as a partner to deliver audience data across platforms. The companies say their key focus will be audience reach across both TV and OTT “holistically” within an advertising campaign. With emphasis on the OTT part of the business, SpotX has partners that include A+E Networks, AT&T, The CW Network and Discovery. Clypd works on automated/programmatic sales for A+E Networks, Discovery, Disney and Fox Corp for TV business. GOING GLOBAL Google’s drone delivery service launched in Australia. Wing, a subsidiary of Goggle’s parent company Alphabet, started flying fresh food, over the counter medications and other products to select customers in Australia’s capital. Wing partnered with local businesses to deliver small household items to eligible homes in Canberra. Products are lowered from the drone by string to the front yard of paying customers who live in the capital’s northern suburbs of Crace, Palmerston and Franklin.
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
MGR, INTEGRATED MARKETING
AMC
New York
Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings.
Full info HERE
PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)
ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 - 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)
WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)
MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)
STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)
SENIOR DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25)
STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)
EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)
SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to "tell a story" with data. Full info HERE (4/25)
DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)
COORDINATOR, INTEGRATED MARKETING/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)
ACCOUNT EXECUTIVE/Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE(4/18)
ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)
SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)
DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCELa must. 2+ yrs. exp. Resume and cover letter info@twocatstv.com (4/17)
SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)
PROGRAM PLANNING COORDINATOR/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery. 2 yr exp in area of responsibility. Full info HERE (4/17)
ACCOUNT SERVICES REP /Weigel NTWRKS/CHI - Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/16)
VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)
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