Cynopsis MEDIA TECH UPDATE

Good morning. It’s Monday, May 20, 2019 and this is your first Media Tech Update. Join us every Monday morning!

AT&T’s advanced advertising analytics unit, Xandr, announced it has formed Community, a marketplace including content from AT&T’s WarnerMedia, Vice, Hearst Magazines, Newsy, Philo, Tubi and Xumo. “After only eight short months since the launch of Xandr, Community delivers on our promise of a brand-safe, insight-driven, premium video marketplace,” said Brian Lesser, CEO of Xandr. “Building on one of the largest technology platforms in the industry and integrating Xandr’s unique audience insights from AT&T, we created the foundation of Community.” Community will be layered with Xandr’s data stack and audience segments, and be addressable.

Xandr also announced it has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory. The new addressable TV offering limits the amount of times a particular household sees a specific brand message and also helps determine which households are light TV viewers who have not seen a specific advertisement at all. The solution is aimed at creating a better consumer experience within the home and provides advanced analytics to the marketer about how people are consuming content and advertising.

The Network Advertising Initiative revised its code of conduct to prohibit ad-tech companies from sending behaviorally targeted ads to anyone under 16. Previously, the minimum age was 13. The new code also requires members to obtain consumers’ opt-in consent before collecting or using sensitive data like health information or precise location data for ad targeting, delivery and reporting.

Comcast’s FreeWheel has launched new OTT buying capabilities for advertisers, in partnership with Simpli.fi. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. “Our clients are very interested in tapping into new opportunities to connect with audiences on OTT, but the solutions available to them don’t meet the needs of every agency,” said FreeWheel Advertisers General Manager Joy Baer. “We developed this new industry offering for our clients based on their collective input, which included the expressed need for geo-targeting, greater transparency and pricing efficiency. By solving for these challenges, we’ve opened up OTT for a new base of buyers.”

Insticator, which works to increase engagement, research revenue and ad revenue for publishers through interactive content, announced the opening of its first Canadian office in the Waterloo region. The newly-formed Waterloo team will elevate Insticator’s research and embed products to provide publishers with audience analytics and researchers with the right audiences and more actionable data. “Being in Waterloo reminds me of the collaborative atmosphere we’ve had at Insticator since launching our accelerator program over five years ago,” said Zack Dugow, CEO and founder. “Waterloo is the perfect tech hub as we continue our expansion, particularly because of the open and collaborative community.”

In a move away from virtual reality, Google is shutting its Jump VR platform, effective June 28. As new cameras, formats and editing tools became available, Google saw usage of Jump assembler decline, the company explained to creators on Friday.

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DEALS

Demand generation platform JumpCrew, which integrates sales and marketing to accelerate new customer acquisition, has completed a Series B funding round of $7.2 million. Co-led by Nashville Capital Network and Hinsdale Capital, the raised capital will fuel product innovation, talent recruitment and additional acquisitions in 2019. This latest funding round builds on JumpCrew’s prior funding of $8.7M. “JumpCrew has demonstrated a great ability to use technology to maximize growth,” said Sid Chambless, Managing Partner at NCN Partners Fund. “This is a rapidly growing business that is both disrupting and transforming the digital media and publishing space.”

Identity and media solutions company 4INFO struck a strategic relationship with Inscape, provider of smart TV viewing data, to help marketers match online and offline data to smart TV viewing data. Combining 4INFO’s Advanced TV solutions, powered by its Custom Connected Identity Map, with the opt-in smart TV viewing data from Inscape is designed to help marketers more accurately target, optimize and segment specific interactions with consumers. “In the world of advanced TV - an effective identity solution has to deliver on scale, accuracy and cross-screen capabilities required from these increasingly complex data ecosystems,” said Tim Jenkins, CEO for 4INFO. “By matching 4INFO’s unique identity mapping capabilities with Inscape’s Smart TV data, we are able to provide a holistic view of audience data without compromising consumer privacy.”

Streaming service Philo reached an agreement with WOW!, a provider of internet, voice and video services, serving residential, business and wholesale customers in the Midwest and Southeast. WOW! will market and sell Philo’s service, priced at $20 per month, to WOW!’s broadband customers.

Redbox turned to You.i TV to develop and deliver an improved user experience for the Redbox On Demand service, starting with its Roku platform. The new application is the first in market to be developed for Roku using the flexible React Native development framework to provide a better viewing experience for customers.

INNOVATIONS

AT&T launched a beta version of its DirecTV Now streaming TV app on Magic Leap’s augmented reality headset. “Simply gaze at a spatial screen you wish to focus on and the audio from that screen plays while all other audio from the other screens is automatically muted,” said AT&T. Users can watch up to four live streams at once; resizable screens can hover in the air or be fixed on a wall. AT&T, an investor in Magic Leap, plans to show the app in flagship retail stores.

Google wades into Amazon territory with a personalized Google Shopping homepage that will replace Google Express. The new page allows consumers to compare and filter by features like price and brand, and gives them a chance to buy directly from retailers on Google, elsewhere online or in a nearby store.

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APPLE UPDATE

Apple released its updated Apple TV app across iOS and tvoS, offering a single platform for subscription services from HBO, Showtime, Starz, Tastemade and more. Up to six family members can share subscriptions to Apple TV channels, and movies and TV series can be downloaded for offline viewing. The update includes personalized recommendations and an Up Next section.

In less happy Apple news, The Supreme Court ruled that a huge antitrust class action lawsuit against the company can proceed. The lawsuit hinges on that fact that Apple charges up to a 30% commission to developers who sell products in the App Store, but prevents them from selling their apps elsewhere, and has a hand in establishing pricing. Apple said it is confident it will prevail, and that “the App Store is not a monopoly by any metric.”

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Kerry Smith Division President Access Intelligence Roberta Caploe Publisher @robertacaploe	Cynopsis Ad Sales Mike Farina 203-218-6480 Albert Nassour 917-545-3129	Cynopsis Job Listings Sales Trish Pihonak 203-899-8459 Director of Operations

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SALES DIRECTORS/VideoAmp/NY/LA/Chicago: Experts needed to identify opportunity, articulate value & close deals that deliver value to clients & VideoAmp a must. Dedication to value-based solution selling & delivering value for clients. Exceptional track rec for breaking into & building major acct relationships. Full info HERE (5/31)

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