A CYNOPSIS MESSAGE FROM VIDEA

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Cynopsis MEDIA TECH UPDATE

Good morning. It’s Monday, June 17, 2019 and this is your first Media Tech Update. Join us every Monday morning!

Verizon Media is adding a new omnichannel insights tool for its demand side platform. Powered by machine learning, the tool is designed to give advertisers clarity on their omnichannel programmatic ecosystem, with performance insights and optimization recommendations for each channel, ad format and exchange. “Trust and transparency are more than just buzzwords,” said Iván Markman, Chief Business Officer. “We are continuing to take a leadership role, bringing our DSP customers granular omnichannel intelligence at the auction level, giving them everything they need to understand how and where to best allocate budgets.”

Triton Digital is integrating its a2x programmatic marketplace to Centro’s Basis platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x marketplace offers monthly ad opportunities on premium content produced by radio organizations, professional sports leagues, podcasts, streaming audio platforms, and more. Basis consolidates digital operations across programmatic, direct, search, and social campaigns.

Tech company Connekt is rebranding to Connekt Technologies. The name change reflects the company’s AI-driven technologies that power smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s and ABC. Steve DeMain was named SVP, national sales and TV partnerships; he previously was VP, video revenue, at Conde Nast.

A report from Centro aggregates digital ad spending data from the 2018 midterm election cycle, and reveals the significant use of programmatic advertising. “Political advertisers are making a shift to more audience-first buying tactics. We expect that trend to continue with more campaigns utilizing programmatic buying tactics such as in connected TV advertising, as the lines between linear TV and digital continue to blur,” Grace Briscoe, VP of candidates and causes, told Cynopsis. “Voter viewership continues to fragment – including across cord-cutters, cord-shavers, and cord-nevers, each with their own distinct consumption patterns. Campaigns need to understand these trends, and the targeting efficiencies and opportunities they will present in 2020.”

Yext Inc., a platform for brand verified answers in search, launched the next generation of the its platform including new enhancements that businesses to answer questions consumers ask about them in search, using voice assistants and chatbots, and on their own websites. Yext enables businesses to create and connect all the facts about themselves in an answers-ready format, so they can power their own sites and services and sync with search, voice assistants, and chatbots. New custom entities and fields make the platform adaptable to any business.

GroupM’s Worldwide Media Forecast, “This Year, Next Year,” predicts growth of the advertising industry across more than 60 territories through the end of 2019 and into 2020, including +3.4 percent growth in 2019, or +4.6 percent on an underlying basis (which excludes political advertising in the United States). For 2020, the report forecasts +4.7% growth on an underlying basis; factor in political advertising and total global growth will be closer to +6.0 percent. Although digital activity dominates the global advertising marketplace, capturing 50 percent of the world’s advertising spending in 2020 - double its 25 percent share from 2014 - GroupM predicts its share of spending will eventually plateau, with growth eventually converging with global averages.

A CYNOPSIS MESSAGE FROM VIDEA

INCYMI

Cynopsis Measurement & Data Conference speakers shared how to maximize mountains of industry data. Panel speaker Shereta Williams uses it to automate tedious tasks like ratings forecasts and posting.

With Videa, broadcast TV buyers and sellers spend less time on monotonous tasks. Now they focus on higher value activities such as solving clients’ advertising campaign needs and selling, because they finally have the time. Learn more about how Videa can help you with the power of data.
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MEASUREMENT

Simulmedia announced new capabilities for its D2Cx.com beta. “When we launched D2Cx.com in beta back in October 2018, we designed it to help TV advertisers get on the air quickly and affordably, learn what combination of networks, dayparts and programs produce the optimal mix for customer acquisition, and scale accordingly,” said Simulmedia CEO and founder Dave Morgan. “We’ve improved on this foundation with new features that advance the cause of democratizing access to TV advertising, inviting more direct-to-consumer (D2C) marketers onto TV at lower costs, while improving usability and speed.” Among the changes: Campaign minimums have been removed; new, near real-time measurement and attribution tools; new, automated creative diagnostic tools; new, automated bid management tools, and a redesigned D2Cx.com application interface.

The IAB released its first Data-Driven Video Best Practice Guide, a resource to educate the marketplace on what is possible, benefits of a data-driven video strategy, key considerations, potential challenges, and more. When it comes to measurement, the guide advises:

Go beyond the click: Traditional KPIs like video completion rate and clicks should be balanced against more accurate determinations of success, like conversions for performance-based campaigns, and time-spent, for branding and awareness campaigns.

Establish benchmarks: Marketers can create benchmarks by conducting A/B testing. For example, run a generic version of the video first to establish benchmark for drop off and conversion rates. Then run the optimized video to understand how it performs against the benchmark.

Test and iterate: Check campaign performance on a weekly or bi-weekly basis and adjust your strategy based on performance.

Nielsen’s Digital Ad Ratings capabilities will expand on YouTube’s mobile app to 26 new markets, including Hong Kong, India, Greece, Spain, Israel and Puerto Rico. Marketers had been able to measure YouTube audiences on web browsers globally, but not the mobile app everywhere. “Providing marketers with independent measurement of YouTube’s mobile audiences globally is a major step forward for the industry,” said Amanda Tarpey, SVP of Digital Product Leadership. “With the expansion of Digital Ad Ratings to measure audiences inclusive of YouTube’s sizeable mobile footprint, advertisers in more than 30 markets will have the comparability, coverage and transparency they need to maximize the impact of their digital media around the world.”

A CYNOPSIS MESSAGE FROM VIDEA

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FAANG

Facebook’s Research app collected personal data from 187,000 users before it was yanked, the company revealed in a letter to Sen. Richard Blumenthal’s office that was obtained by TechCrunch. Those users included 31,000 in the US – including 4300 teens - and the rest were from India. The app, launched in 2016, had been banned by Apple.

Among the announcements at Apple’s Worldwide Developer Conference on Monday: AppleTV will be compatible with Xbox One and Playstation Dualshock controllers, so they can be used with Apple’s upcoming gaming service; users in a family will each be able to have their own profile on AppleTV for recommendations; iTunes is being replaced after 18 years by three separate apps, Apple Music, Apple TV and Apple Podcasts; iPhones, iPads and the iPod touch will have an optional dark mode in iOS 13; a new login platform, Sign in with Apple, will allow users to log in to outside apps with FaceID; and the Mac Pro desktop is returning to its traditional tower shape.

Amazon is planning to make Alexa easier to talk to. At its re:Mars conference, the company said it has a new dialogue system that can predict next actions for more fluid conversations (and not so much saying “Alexa”). “We have advanced our machine learning capabilities such that Alexa can predict customer’s true goal from the direction of the dialogue, and proactively enable the conversation flow across skills,” said Amazon.

Amazon Spark, an Instagram-ish service launched in 2017 offering Prime customers a chance to post pictures of products they bought, has been shuttered. The URL now redirects to a new site, #FoundItOnAmazon, which, according to TechCrunch, will blend what works on Spark and Amazon’s Interesting Finds to create a new discovery tool.

Netflix joins EA, Xbox, Sony Entertainment and Spotify as one of the services most likely to be hacked, according to a survey by cybersecurity company Dynarisk. Data is shared in dark web and hacker communities and often combined with other information for identity theft. “Unfortunately, the ugly truth is that the more prolific a brand, the more attractive it is to cyber criminals,” said DynaRisk in a press release.

Google announced its plan to acquire business intelligence platform Looker for $2.6 billion. The deal, expected to close later this year, will see the company’s technology integrate as a service into the Google Cloud platform and potentially attract new customers such as Amazon, FOX, Cisco and Venmo.

In other Google news, the company’s upcoming cloud gaming service, Stadia, will launch in November and be priced at $9.99 per month. It works on TVs connected to a Chromecast streaming device, as well as via laptops, desktops, Pixel 3 and Pixel 3a, and does not require a video game console. Dubbed Stadia Pro, the service will provide free access to games such as Destiny 2, along with discounts on game purchases.

Lynn Leahey Editorial Director @Lynn_Leahey
Kerry Smith Division President Access Intelligence Roberta Caploe Publisher @robertacaploe	Cynopsis Ad Sales Mike Farina 203-218-6480 Albert Nassour 917-545-3129	Cynopsis Job Listings Sales Trish Pihonak 203-899-8459 Director of Operations

CynopsisJobs
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Job of the day

DIRECT RESPONSE, VP
ION TV
NYC

Oversee/manage all aspects of the Direct Response (DR) business. Deep knowledge of DR marketplace. 8+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team.

Full info HERE

DIR, DEVELOPMENT & PRODUCTION/Science/NYC: Idea generator to create prog opps that suit, broaden & feed audience, & communicate w/production cos & multiple internal depts. 7+ yrs exp in cable industry & track record for ratings success req. Full info HERE (6/29)

DIRECT RESPONSE, VP/ION TV/NYC: Oversee/manage all aspects of the Direct Response (DR) business. Deep knowledge of DR marketplace. 8+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Full info HERE (6/28)

DIRECT RESPONSE SALES, ACCOUNT EXECUTIVE/ION TV/NYC: Responsible for selling direct response air time for ION TV, and achieving quarterly and annual revenue goals. Min 5 yrs of DR exp. Excellent oral presentation, oral & written comm skills. Full info HERE (6/28)

NETWORK SALES, ACCOUNT EXECUTIVE/ION TV/NYC:Dvlp/grow new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/national cable, brdcst ad sales or media buying background req’d. Full info HERE (6/28)

ACCOUNTANT/A+E/NY: Perform acctg functions (i.e. monthly accruals, prod royalty statements, compile audit info, ensure financial reporting is accurate) within the Licensing Revenue & Digital Media divisions. BS/BA in Acctg, advanced Excel skills, familiarity w/Acctg software, detailed oriented, strong comm skills. Full info HERE (6/27)

SR ACCOUNT EXEC/VideoAmp/NYC: Unlock insights & value for Fortune 500 marketers & their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. 3-5+ yrs exp. It is fundamental to have industry exposure w/in Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27)

SALES DIRECTOR/VideoAmp/Chicago: Unlock insights and value for Fortune 500 marketers and their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. Previous exp in one or more of the following: digital video, OTT, or TV advertising is a must. Full info HERE (6/27)

DIRECTOR, ENTERPRISE CLIENT SUCCESS/VideoAmp/NY: Client Success leader w/technical expertise in ad tech & TV to support the success of our clients on the platform to lead a team of Enterprise Client Success Mgrs. 6+ years of client services exp (3 yrs mng team of relevant tech acct support). Full info HERE(6/27)

CAMPAIGN OPTIMIZATION MGR/VideoAmp/NY: Mng portfolio of campaigns to ensure a timely launch, successful performance & full delivery. Strong knwldg programmatic industry & 2+ yrs working in Ad Tech. Video specific background pref’d. Expertise mngng campaigns of different sizes & goals in major DSPs, or working w/SSPs on publisher's side. Full info HERE (6/27)

MARKETING DATA ANALYST/VideoAmp/Chicago/NY/LA: Analyze critical data from both linear & digital sources to help our customers plan, execute, and measure highly effective campaigns. 3+ yrs of analyst/scientist looking at Linear or Digital Ad Data. Full info HERE (6/27)

ACCOUNT EXECUTIVE/VideoAmp/NY/Boston/Dallas/Chicago:Dedication to value-based solution selling and delivering value for clients. 3+ yrs exp. fundamental to have industry exposure within Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27)

SR DIRECTOR, GLOBAL CONSUMER INSIGHTS/Viacom International/NYC: Resp for dvlpng a deep understanding of Viacom audiences around the world, then disseminating those findings within the company & beyond. 10+ yrs primary rsrch exp, pref in the media field. Exp w/working in an international envir. BA deg. Full info HERE (6/27)

TALENT COORDINATOR (FREELANCE)/Paramount Network, TV Land, Comedy Central/NYC: Resp for booking, mngng, updating & maintaining travel & itineraries for on-air network talent across the three channels. 2 yrs+ providing team support for prod, talent, events, publicity or mktg. Full info HERE (6/27)

SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on digital media platforms, primarily social. Provide regular reporting & analysis of short-form/social media content. 3-5 yrs of exp providing digital/social rsrch analytics & data to Sr partners. Full info HERE (6/27)

SENIOR ANALYST RESEARCH/Sony Pictures Entertainment TV/Culver City CA: Create and maintain regular reports, from start to end. 3 to 5 yrs of exp working in media research and analysis. Fluency in Spanish is pref’d. Exp w/Nielsen NNTV, MediaView, NPower. Full info/apply HERE (6/26)

ANALYST/Sony Pictures Entertainment TV /Culver City CA: Operate within a cross-functional research team in LA, as part of the greater US and Worldwide Research team, as it supports of all lines of SPT Businesses. 1+ yr professional exp in media & ent. Strong comm skills w/ability to and work well with others; flexing between lead and support roles as necessary. Full info HERE (6/26)

MGR, PRODUCTION RESEARCH & STRATEGY/Sony Pictures Entertainment TV/Culver City: Provide support to the research team, primarily in its efforts to conduct test screenings, in addition to commissioning/distributing brand positioning and creative testing studies. 4+ yrs exp ent mkt research and/or prod. Full info HERE (6/26)

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EDITORIAL DIRECTOR/Nickelodeon/NYC: Review most scripted brand creative content. Provide copywriting direction to writer/producers. 5+ yrs of exp editing/writing on-air promotional/brand content. Able to handle a large volume of different projects at one time. Full info HERE(6/26)

TRAFFIC OPERATIONS COORDINATOR/Tennis Channel/Culver City CA: Freelance position. Serve as liaison between Prod, Master Control, Traffic and Ad Sales to ensure Airtime and Separation compliance. 5-7 yrs operations or traffic exp. Exp w/broadway or sintec exp pref’d. Full info HERE (6/22)

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SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/Universal City: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)

AD SALES – SALES SERVICE EXECUTIVE, DIRECT RESPONSE/REELZ/NY: Maintain/grow business, input & maintain orders. Act as a liaison for the Sales team in key areas of sales development - marketing, traffic, finance and research. BA/BS req & Min 2 yrs exp. Digital & VOD exp preferable. Apply HERE (6/20)

SR PROJECT MGR, ANIMATION/Nickelodeon/NYC: Responsible for the project management of all marketing and creative promotion for Nickelodeon animated properties. Min 7-9 yrs of project mngmnt or prod mngmnt experience in a TV network capacity. Prior exp working in animation a +. Full info HERE(6/20)

SR TALENT BOOKER/The Paley Center/NYC: Identify/invite/secure talent for exclusive screenings, unique exhibitions, A-list premieres & star-studded events. Proven track record & 10+yrs prgrmng exp securing high profile talent for ent/sport & media programs & other special events on time & within budget. Full info HERE (6/20)

SR PRODUCER, PROGRAMMING/The Paley Center for Media/NYC: Responsible for all aspects of producing live productions which includes securing and producing NY Public Programs. 10+ yrs of producing live productions within ent, sports and other media. Exp producing exhibits or other special events. Full info HERE (6/20)

CREATIVE DIRECTOR/Science/NYC: CD w/ strong eye for branding to oversee creative dev of promo cmpgns, branding and cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings through brand character and personality. Inspire staff and freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (6/20)

ACCOUNT COORDINATOR, ACCOUNT DIRECTOR/VP, SAE ACCOUNT SUPERVISOR/Beck Media/Santa Monica: All positions are open and looking for qualified candidates. Please click on each title for full job description and how to apply. Account Coord Account Director/VP SAE Account Supervisor (6/19)

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