| A CYNOPSIS MESSAGE FROM VIDEA | | It’s way past Groundhog Day… (Or is it?) If you forecast ratings day after day, your routine may feel like an endless time loop, doomed to Repeat & Repeat & Repeat & Repeat & Repeat. Videa just closed the loop. Get more efficient, proven, data-driven forecasts. www.videa.tv/DrivingTVForward |
| A CYNOPSIS MESSAGE FROM VIDEA | INCYMI Cynopsis Measurement & Data Conference speakers shared how to maximize mountains of industry data. Panel speaker Shereta Williams uses it to automate tedious tasks like ratings forecasts and posting. With Videa, broadcast TV buyers and sellers spend less time on monotonous tasks. Now they focus on higher value activities such as solving clients’ advertising campaign needs and selling, because they finally have the time. Learn more about how Videa can help you with the power of data.
www.videa.tv/DrivingTVForward |
PRIVACY On Wednesday, Google rolled out the open-source availability of Private Join and Compute, a new type of secure multi-party computation that allows agencies and brands to share sensitive data without revealing information about individual customers. “Many important research, business, and social questions can be answered by combining data sets from independent parties where each party holds their own information about a set of shared identifiers (e.g. email addresses), some of which are common,” said the company in a security blog post. “But when you’re working with sensitive data, how can one party gain aggregated insights about the other party’s data without either of them learning any information about individuals in the datasets? That’s the exact challenge that Private Join and Compute helps solve.” Using this cryptographic protocol, two parties can encrypt their identifiers and associated data, and then join them. All identifiers remain fully encrypted throughout the process. Neither party ever reveals their raw data, but they can still answer the questions at hand using the output of the computation. With people growing more aware of – and concerned about – privacy issues, Twitter informed users it is turning off location data. “Most people don’t tag their precise location in Tweets, so we’re removing this ability to simplify your Tweeting experience,” tweented Twitter Support. “You’ll still be able to tag your precise location in Tweets through our updated camera. It’s helpful when sharing on-the-ground moments.”
MEASUREMENT Data and insights company Kantar announced four new big data and AI-based solutions aimed at helping brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact. Solutions include: Context Lab: A new platform that creates synergy between creative and media strategies. The platform will optimize elements of a sponsorship, assess the value of branded content, evaluating boutique sites, choose the right creative for the right environments, understand potential for influencer or social performance within a live feed or optimize ad units for the environment in which they’ll run. Creative Transport: A new toolset capable of forecasting how well creative executions designed for one country will perform if transported to other markets. Balanced Attribution: A new solution that allows companies to find the right mix of channels, both online and offline, helping clients optimize their marketing to the ideal balance between upper funnel brand objectives and lower funnel sales. Enhanced Visual Analytics: A new online platform that analyzes social media imagery at scale to help brand owners understand how their brand and products are being visually represented in broader culture. Nielsen’s Gracenote announced the launch of Gracenote Video Popularity Score, a data offering to help entertainment providers understand the TV shows and movies that viewers want to watch so they can promote them accordingly. “Our new Video Popularity Score empowers entertainment providers to identify and put the most relevant, watched and talked about TV shows and movies front and center,” said Simon Adams, Chief Product Officer. “By enhancing content targeting, Video Popularity Score allows for sharper search results, highly topical recommendations and more relevant viewing options from cold-starts where data on user preferences or previous consumption is not available.” |
| A CYNOPSIS MESSAGE FROM VIDEA | | 25% of your work time 2+ Hours a Day 10+ Hours a Week 40+ Hours a Month That’s how much time TV media planners spend forecasting ratings. Reclaim your time. Forecast in seconds with Videa’s proven ratings forecasting tool. www.videa.tv/DrivingTVForward |
STREAMING Tru Optik announced at Cannes Lions the launch of the Tru Optik Political Data Cloud, enabling political advertisers to use both OTT and streaming audio to target specific voter groups on a local, state or national level across factors like party affiliation, past voting behavior and issue orientation. “The reality is consumers no longer only utilize traditional TV and radio and instead are viewing CTV/OTT and streaming audio more than ever,” Andre Swanston, CEO of Tru Optik, tells Cynopsis. “From the anticipated $10 billion or more being spent on advertising for the 2020 U.S. election cycle, we project $2.9 billion from digital, a range of $500 to $720 million from OTT/CTV and a range of $70 to $90 million from streaming audio. These numbers in ad spend demonstrate that in order to succeed, candidates will need to leverage these new avenues of voter streaming consumption as they provide much more precise targeting power and exceptional reach to desired audiences.” Political data can be combined with behavioral, demographic and interest-based information, to create custom voter segments actionable across over 80 million U.S. homes through leading publishers and ad tech platforms. Live Nation will begin streaming live events in augmented reality in September, starting with the Music Midtown festival in Atlanta. The event promoter and venue operator announced its new initiative at the Cannes Lions festival, where it also introduced Hyundai as the sponsor of the AR experience. The music content will still be streamed in traditional 2D, but will be presented alongside a few AR features. Live Nation also noted there will be a dedicated AR VIP mode that will offer fans access to unique camera angles. DEVICES
TiVo is preparing to introduce the next generation of its DVR, if a new FCC filing is any indication. The new device, called TiVo Edge, is being made by set-top-box manufacturer Arris. Documents included in the filing indicate this is a “Series 7” device, and it would represent the first major refresh of the TiVo line-up since the introduction of the Series 6 Bolt devices in 2015. Grammy-nominated rapper Jeezy is teaming with telecom businessman Freddie Figgers, founder of Figgers Communications, to create and distribute tech products including a “F3” cellular phone and the “F-Buds” earpods at lower price points than found on many products in their verticals. The F3 phone features an edge-to-edge 4K display with 18 Megapixel dual cameras, and will retail for $449. F-Buds, at $49 a pair, are equipped with built-in microphones and designed to pair up with any Bluetooth device. |
MANAGER, CONSUMER INSIGHTS
Nickelodeon
NYC
this position will be a part of Nickelodeon’s Brand & Consumer Insights Team, supporting all of Nickelodeon’s preschool content research with non-ratings based consumer insights. Job requires a bachelor's degree preferably in communications, business, market research, or child psychology, graduate research work. Plus 4+ yrs experience in primary research.
Full info HERE
MANAGER, PUBLIC RELATIONS & MKTG/NESN/MA: Seeking a collaborative thought leader who can translate bus objectives into promotional collateral across multiple platforms. Must have a degree in English, mass comm, PR, and/or mkting in a related field. Min 5+ yrs exp in both PR and mkting & Sales promo. Full info HERE (7/15) MANAGER, PARTNER MKTG/NICK VELOCITY/NYC: Individual to dev mktg campaigns for Ent advs (ie: movie studios) across Nickelodeon Kids & Family nets. Must have B.A. Degree, plus 3-5+ yrs mktg/sales exp within ent & media. TV and/or exp with a Movie Studio or Video Game comp preferred. Full info HERE. Apply HERE. (7/15) ACCOUNT SERVICE REPRESENTATIVE/ION MEDIA/NYC: Responsible for acct management for the General Ad Sales Department. Handling requests from multiple dept including Ad Agencies, Planning, Traffic, and Gen Ad Sales. Bachelor’s degree required, emphasis in Bus, Adv and/or Mktg. Ability to handle multiple tasks in a fast-paced environment. Full info HERE (7/15)
DIRECT RESPONSE AD SALES ASSISTANT/FUSE MEDIA/NYC: Support Direct Response Ad Sales team by working with director and AE to service and maintain agencies and clients on a daily basis. Must be detail oriented w/good comm, interpersonal & organzt’l skills, and able to multitask in fast paced team envir. Wide Orbit & OnAir knowledge a +.” Full info HERE (7/12)
EVENT PRODUCER/BOOKER/A+E Networks/NY: Responsible for booking talent & experts, developing panel discussions, interviews & experiential exhibits for History-branded events. Full Info/Apply HERE (7/12)
AP RESEARCHER/BOOKER/A+E Networks/NY: Responsible for supporting the producing team in building individual events and exhibits for HistoryTalks and HistoryCon. Full Info/Apply HERE (7/12)
MANAGER, CONSUMER INSIGHTS/Nickelodeon/NYC: this position will be a part of Nickelodeon’s Brand & Consumer Insights Team, supporting all of Nickelodeon’s preschool content research with non-ratings based consumer insights. Job requires a bachelor's degree preferably in communications, business, market research, or child psychology, graduate research work. Plus 4+ yrs experience in primary research. Full info HERE (7/12)
SALES ACCOUNT EXEC/NBC/LA: Responsible for generating new Local/Regional business, Digital advertising, and growing existing advertisers. A minimum of 5+ years of Media, Digital and/or Broadcast Sales exp w/strong rec of success building new biz. Full info HERE (7/11)
DIRECTOR, DIGITAL PLATFORMS & STRATEGY/SNY/NYC: Work w/partners to help drive strategic, multiplatform dig. content initiatives. focus on expanding availability/consumption/monetization of SNY's content across a variety of platforms. Min 6 yrs exp content dist, platform dvlpmnt & partnerships within media ind. Full info HERE (7/10)
MOTION GRAPHIC ANIMATOR/Viewpoint Creative/Boston: Work w/a talented team of creative directors/producers/designers & editors explore different animation styles including 2D, 3D and practical while continually pushing your artistic and technical abilities. 3+ yrs exp req’d. Full info HERE (7/10)
TECHNICAL DIRECTOR/SiriusXM/NYC: Responsible for directing multiple shows a day from camera positioning to assigning handheld operators in studio. Make sure all equipment is ready to go across multiple studios. 2 - 3 yrs of exp operating New Tek TC-1 (Tricaster) & as Adobe Premiere editor. Full info HERE (7/2)
TECHNICAL DIRECTOR/SiriusXM/LA: Responsible for directing multiple shows a day from camera positioning to assigning handheld operators in studio. Make sure all equipment is ready to go across multiple studios. 2 - 3 yrs of exp operating New Tek TC-1 (Tricaster) & as Adobe Premiere editor. Full info HERE (7/2)
DIRECTOR, INTERNAL COMMUNICATIONS/Univision/Miami: Help company leaders engage/motivate their employees as part of a mission-driven company focused on informing/empowering the Hispanic community. Bi-lingual a must. 10+ yrs exp in corp comm, public affairs, employee comm or related areas, incl exp in a mngmnt/supervisory capacity. Full info HERE (7/2)
DIR, DEVELOPMENT & PRODUCTION/Science/NYC: Idea generator to create prog opps that suit, broaden & feed audience, & communicate w/production cos & multiple internal depts. 7+ yrs exp in cable industry & track record for ratings success req. Full info HERE (6/29)
DIRECT RESPONSE, VP/ION TV/NYC: Oversee/manage all aspects of the Direct Response (DR) business. Deep knowledge of DR marketplace. 8+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Full info HERE (6/28)
DIRECT RESPONSE SALES, ACCOUNT EXECUTIVE/ION TV/NYC: Responsible for selling direct response air time for ION TV, and achieving quarterly and annual revenue goals. Min 5 yrs of DR exp. Excellent oral presentation, oral & written comm skills. Full info HERE (6/28)
NETWORK SALES, ACCOUNT EXECUTIVE/ION TV/NYC:Dvlp/grow new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/national cable, brdcst ad sales or media buying background req’d. Full info HERE (6/28)
ACCOUNTANT/A+E/NY: Perform acctg functions (i.e. monthly accruals, prod royalty statements, compile audit info, ensure financial reporting is accurate) within the Licensing Revenue & Digital Media divisions. BS/BA in Acctg, advanced Excel skills, familiarity w/Acctg software, detailed oriented, strong comm skills. Full info HERE (6/27)
SR ACCOUNT EXEC/VideoAmp/NYC: Unlock insights & value for Fortune 500 marketers & their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. 3-5+ yrs exp. It is fundamental to have industry exposure w/in Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27)
SALES DIRECTOR/VideoAmp/Chicago: Unlock insights and value for Fortune 500 marketers and their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. Previous exp in one or more of the following: digital video, OTT, or TV advertising is a must. Full info HERE (6/27)
DIRECTOR, ENTERPRISE CLIENT SUCCESS/VideoAmp/NY: Client Success leader w/technical expertise in ad tech & TV to support the success of our clients on the platform to lead a team of Enterprise Client Success Mgrs. 6+ years of client services exp (3 yrs mng team of relevant tech acct support). Full info HERE(6/27)
CAMPAIGN OPTIMIZATION MGR/VideoAmp/NY: Mng portfolio of campaigns to ensure a timely launch, successful performance & full delivery. Strong knwldg programmatic industry & 2+ yrs working in Ad Tech. Video specific background pref’d. Expertise mngng campaigns of different sizes & goals in major DSPs, or working w/SSPs on publisher's side. Full info HERE (6/27)
MARKETING DATA ANALYST/VideoAmp/Chicago/NY/LA: Analyze critical data from both linear & digital sources to help our customers plan, execute, and measure highly effective campaigns. 3+ yrs of analyst/scientist looking at Linear or Digital Ad Data. Full info HERE (6/27) ACCOUNT EXECUTIVE/VideoAmp/NY/Boston/Dallas/Chicago:Dedication to value-based solution selling and delivering value for clients. 3+ yrs exp. fundamental to have industry exposure within Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27) SR DIRECTOR, GLOBAL CONSUMER INSIGHTS/Viacom International/NYC: Resp for dvlpng a deep understanding of Viacom audiences around the world, then disseminating those findings within the company & beyond. 10+ yrs primary rsrch exp, pref in the media field. Exp w/working in an international envir. BA deg. Full info HERE (6/27)
TALENT COORDINATOR (FREELANCE)/Paramount Network, TV Land, Comedy Central/NYC: Resp for booking, mngng, updating & maintaining travel & itineraries for on-air network talent across the three channels. 2 yrs+ providing team support for prod, talent, events, publicity or mktg. Full info HERE (6/27)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on digital media platforms, primarily social. Provide regular reporting & analysis of short-form/social media content. 3-5 yrs of exp providing digital/social rsrch analytics & data to Sr partners. Full info HERE (6/27) SENIOR ANALYST RESEARCH/Sony Pictures Entertainment TV/Culver City CA: Create and maintain regular reports, from start to end. 3 to 5 yrs of exp working in media research and analysis. Fluency in Spanish is pref’d. Exp w/Nielsen NNTV, MediaView, NPower. Full info/apply HERE (6/26)
ANALYST/Sony Pictures Entertainment TV /Culver City CA: Operate within a cross-functional research team in LA, as part of the greater US and Worldwide Research team, as it supports of all lines of SPT Businesses. 1+ yr professional exp in media & ent. Strong comm skills w/ability to and work well with others; flexing between lead and support roles as necessary. Full info HERE (6/26)
MGR, PRODUCTION RESEARCH & STRATEGY/Sony Pictures Entertainment TV/Culver City: Provide support to the research team, primarily in its efforts to conduct test screenings, in addition to commissioning/distributing brand positioning and creative testing studies. 4+ yrs exp ent mkt research and/or prod. Full info HERE (6/26)
PRODUCER/EDITOR/NBC Sports/Stamford CT: Resp to collaborate on the creation of promotional content. Candidate to bring an exciting, vibrant approach to the content creation team. Min 5 yrs broadcast or cable network editing exp. Firm technical grasp on the editing process a plus. Full info HERE (6/26) EDITORIAL DIRECTOR/Nickelodeon/NYC: Review most scripted brand creative content. Provide copywriting direction to writer/producers. 5+ yrs of exp editing/writing on-air promotional/brand content. Able to handle a large volume of different projects at one time. Full info HERE(6/26)
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