| A CYNOPSIS MESSAGE | SESSION SPOTLIGHT >OTT: It's an AVOD World
The ability to deliver relevant ads to the right consumers makes AVOD an increasingly attractive business model - evidenced by Viacom's $340M purchase of AVOD platform Pluto TV. Advanced advertising is enabling brands to get messages in front of engaged consumers, but it’s a fast-evolving landscape with unexpected risks & rewards.
Sponsors: Sinclair - NY Interconnect - iSpot.tv - Friend MTS - NCC Media - Simpli.fi - TV Time - Tubi |
FACEBOOK Facebook announced changes to help users get more information about ads they’re seeing on the platform. Updates will allow users to see more “detailed targeting,” including interests or categories that cause you to see an ad. It will also be “clearer” where the information used to target users is coming from. The Federal Trade Commission on Friday voted to fine Facebook close to $5 billion for violations of its consumer-privacy rules, which amounts to the biggest privacy-related fine in the agency’s history. That figure represents less than Facebook reported in net profit ($5.43 billion) for Q1 2019 alone, and Facebook brass in reporting Q1 results had told investors it expected it would have to pay as much as $5 billion as a result of the FTC probe. Facebook will generate $67 billion in ad revenue this year, notes Nicole Fung, Product Manager, Polar, in a new report – and it’s not just about targeting. Fung suggests the reason advertising on Facebook is so effective comes down to the creative. “Advertisers believe that Facebook works due to targeting and targeting alone,” says the report. “We think there is more to the story.” Creatives on Facebook are better than ever, says Polar, with 11 different creative ad formats, including video, carousel and Stories. Brands and users can turn phones into image ads, with the option to add a caption, which is ideal for increasing brand awareness. Polar also notes brands can upload a video and transform in into an ad, and link to outbound pages directly from the social post. The average user on Facebook clicks on 10+ ads a month, and 78% of American consumers discover retail products to buy on the platform. “We believe this impressive engagement is in large part due to the creative brands feature on Facebook,” says Polar. YOUTUBE YouTube at last week’s VidCon conference trotted out enhancements to the ways content creators can generate revenue on the platform. Among them: enhanced channel memberships, through which creators can set up to five different price points for memberships, each level carrying different incentives; expanded Merch Shelf partners, including Crowdmade, DFTBA, Fanjoy and Rooster Teeth; Super Stickers, which enable fans to purchase animated stickers during live streams and premieres; new feature Learning Playlists, which enable educational video creators to divide videos into chapters; and fundraising tool YouTube Giving. Children’s advocates are pushing the Federal Trade Commission to force Google to remove kids’ content from YouTube. “It is crucial that any proposed consent decree with YouTube or Google require the structural separation of the child-directed channels and videos, substantial civil penalties, and other relief,” said lawyers for the Center for Digital Democracy and Campaign for a Commercial-Free Childhood in a letter to the FTC. “It is unclear whether a child-directed channel on YouTube can prevent the collection of personal information from their viewers and subscribers,” the groups write. “It appears that by using advanced settings, a channel can opt to disable interest-based advertising...But it is not clear whether turning off interest-based advertising actually stops the data collection and tracking of the child via Google’s GMP [Google Marketing Platform] system.” |
DIR. TRADE MKTG>> NBCUniversal/NY
lead NBCU dev and curated leadership events and strat presence at media industry conf and events. In addition, work closely with Mktg and Ad Sls grps to craft an annual strat to deliver NBCU Ad Sales priority messaging. 7-10 yrs exp dev and executing events, presentations, spons, creative and promotions.
Full info HERE
SALES PLANNER>>
ION MEDIA/NY: Oversee and maintain all sales plans from conception to completion. Starting with proposals, through revisions that include pricing changes, cancellation to campaign reports. 2+ years of experience in a media company, or advertising agency preferred. Full info HERE. (7/22)
MANAGER OF DEVELOPMENT>>
NY Production Company: Growing production co is seeking a passionate self-starter and idea generator. This position will play a pivotal role in idea generation, treatments, casting, sizzle/pres creation, and pitch process. Min 3 yrs dev exp, plus excellent understanding of dev workflow on both prodco and network sides. Full info HERE (7/21)
DIR. TRADE MKTG>> NBCUniversal/NY: lead NBCU dev and curated leadership events and strat presence at media industry conf and events. In addition, work closely with Mktg and Ad Sls grps to craft an annual strat to deliver NBCU Ad Sales priority messaging. 7-10 yrs exp dev and executing events, presentations, spons, creative and promotions. Full info HERE (7/21)
SR. DIR. AD PRODUCT STRATEGY, DIRECT TO CONSUMER>>
NBCUniversal/NY: This strategic product role will be responsible for managing the full lifecycle of ad products for the new direct-to-consumer streaming service. Min of 7 yrs of ad product management experience, plus 3 yrs of managing a team in a matrixed organization. Full into HERE (7/21)
INT’L TECHNICAL OPS SUPERVISOR>> A+E NETWORKS/NY: This position is focused on driving new media technologies & workflows and opt existing processes for the International division, global ptnrs & clients. BA/BS in a Prod, Media, or IT related field plus 3-5 yrs exp at a broadcast or digital media company in an ops or tech focused role. Full info HERE (7/21) DIRECTOR, CONSUMER INSIGHTS>> NICKELODEON/NY: This position leads and manages all research projects that support the preschool prod and dev teams. Bachelor's degree required. Min of 8 yrs exp in consumer/market research with a high quality custom market research supplier, ad agency or corp. Full info HERE (7/21)
SR ANALYST – AD SALES RESEARCH>>
DISCOVERY/NYC: Responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. 3-5 yrs relevant business exp @ media co, ad agency, mkt rerch firm or equivalent. Full info HERE (7/17) SR ANALYST, ADV & CONSUMER INSIGHTS>> DISCOVERY/NYC: Dvlp mkt-level insights incl mkt trends, consumer behavior & competitive dynamics, with a focus on identifying growth levers. Min 2-3+ years of research and data experience in TV/media rsrch @ media brand, TV ntwrk or agency. Full info HERE (7/17)
SR COORD PRODUCTION>>
GSN/SANTA MONICA, CA: 3+ yrs. w/prod exp. Communicate, create, maintain, distribute, track prod docs/calendars/show binders/files/budgets/contracts etc. Liaison between internal teams and payroll/line producers to ensure proper paperwork is being handled. Confirm all program deliverables. Full info HERE (7/20)
SALES PLANNER, DIRECT RESPONSE>>
CROWN MEDIA/NY: This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Full info HERE (7/20)
INVENTORY/SALES MANAGER>> POKER CENTRAL & ESTARS/SAN FRANCISCO, CA: Reports to Ad Sls Team and CDO. Respon for proposal creation, billing, manage inventory avails, etc. 1-3+ yrs experience in media sls/buying and willing to travel, work OT and wknds. Full info HERE (7/20)
VP, DIGITAL CONTENT & SOCIAL MEDIA>>
INSP/Charlotte, NC: key point person to lead all strategy & content efforts in support of insp.com, the network’s digital properties and all social media platform dvlpmnt. 10+ yrs digital & social content creation & strategy exp within ent & media sector incl mngng/mentoring a staff. Full info HERE (7/19)
DIGITAL PRODUCER/THE STEVE WILKOS SHOW>>
STAMFORD, CT: Oversee daily website, app and dig inits and content including video, photos, promo items, sales, mktg, soc media and PR. Min of 2+yrs exp in online, dig or mktg/post prod. Mktg exp in ent/media pref. Able to work OT and wkds. Full info HERE (7/19)
SR MANAGER, MARKETING & PARTNER INSIGHTS>>
VIACOM/NY: position supports the Ad Sales Solutions team, using primary and synd research tools/methods. Must have a solid understanding of the current media landscape, with an ability to identify trends, draw valid conclusions, make insightful rec and create dynamic presentations. Full info HERE (7/19)
DIRECTOR, PROJECT MANAGEMENT>> NICKELODEON LIVE ACTION/NYC: Temp position from August – Jan. Candidate resp for project management of all marketing & creative promotion for the live action properties on Nickelodeon Network. 5-7 yrs proj mngmnt exp + Excellent understanding of production methodologies. Full info HERE (7/16) CLIENT SOLUTIONS COORD>> UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 1-2 yrs cable or related exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (7/16) |
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