OTT VIEWERS, ADVERTISERS BY THE NUMBERS
* OTT streaming video is set to increase 20% in 2019 to $2.6B
* US advertisers will spend $69.2B on linear TV
* 58% of US advertisers polled say that precise targeting is a leading benefit of OTT advertising
* 204.9M people in the US are expected to view OTT content in 2019, up from 199.9 in 2018
* US users are spending 92.43 minutes per day with digital video in 2019, up 7.3% in 2018
Sources: Winterberry Group, Advertiser Perceptions, eMarketer
Correction: In yesterday's newsletter a quote from Jon Schulz, CMO of Viant, was misattributed. Here, we present the quote again, properly sourced:
Jon Schulz, CMO of Viant appeared on the AMA: Techlash is Here: What it Means for Marketers & Consumers in China & US panel on Tuesday, then sat down with Cynopsis to talk about how the conference was going – and what key trends he's been spotting. "The out-of-home advertising industry is making a big push this year with their OOH is Real campaign," he noted. "Practically anywhere you go you see digital billboards and signage. It's a fantastic medium that is maturing with its ability to hyper-target and be measurable, and Advertising Week is the perfect place to display its potential."
QUOTE OF THE DAY
"If I never hear another 'Despacito' rip-off song in my whole life I'll be fine." – Random delegate, rolling her eyes at the endless club-style dance loop playing throughout the conference
TOMORROW AT AWNY
The conference may end on Thursday, but stay tuned for a special newsletter from Cynopsis on Friday, including a Q&A with Hulu’s VP and Head of Integrated Marketing, Nicole Sabatini, who'll address the importance of advertisers reaching targeted, opt-in viewers. "We know for those who have opted in, there's still a responsibility to make that advertising experience a better experience for them," she says, plus a whole lot more. See you Friday!