| A CYNOPSIS MESSAGE | | CYNOPSIS PRESENTS THAT BIG TV CONFERENCE Content. Distribution. Revenue. September 9-10, 2019 New York City www.thatbigtvconference.com |
SPONSORSHIP & PROMOTION
Volkswagen of America scored a deal with the US Soccer Federation, announcing a multiyear presenting partnership that makes the brand the first automotive presenting sponsor in US Soccer History. The eight-figure deal is also the second largest partnership/sponsorship in the org’s history after Nike, and extends through 2022. The agreement was facilitated by Soccer United Marketing. UFC booked a new integrated marketing partnership with Motel 6, that makes the chain UFC’s first-ever “Official Economy Lodging Partner,” creating a new sponsorship category for the MMA promotion. In return, Motel 6 will have a branded presence inside UFC’s Octagon for select UFC events, including several Pay-Per-Views and a variety of ESPN and ESPN+ telecasts. Additional partnership activations will include in-venue commercials, branded integrations in select UFC Pay-Per-Views and collaborations on digital and social media campaigns. Motel 6 will also have a branded presence at several UFC Fan Experience activations in the U.S. The NBA will unveil “Banners,” a new spot for MLK Day that pays tribute to the many ways NBA players past and present honor Dr. Martin Luther King Jr.’s legacy and “bring the values of the game like teamwork, dedication, respect and equality, off the court and into our communities.” The spot features NBA legends: Bernard King, Dikembe Mutombo, Dominique Wilkins and Vince Carter, as they raise banners into the rafters for today’s NBA players who work year-round to bring people together and bridge divides in our communities. Bud Light announced that they’ll be bringing enough beer for the whole city of whichever team wins this year’s Super Bowl, echoing last year’s run with the Eagles last year. “Bud Light made history with the Eagles last year with the biggest Super Bowl celebration ever,” the brand said in the news release. “As the Official Beer of the NFL, they’re making a promise to again be right there alongside fans when their team wins the Super Bowl this year.” DIGITAL, DATA & TECH
Topgolf Entertainment Group and NBC Sports Group entered a new strategic technology partnership designed to offer enhanced PGA TOUR tournament coverage and modernizing experiences at local golf facilities through the technology of Toptracer. Topgolf and NBC Sports’ new multi-year agreement includes the expansion of Toptracer as the exclusive ball-tracking technology for NBC Sports’ PGA TOUR telecasts on GOLF Channel and NBC, as well as Golf Central wraparound news coverage. In addition, Topgolf and NBC Sports will collaborate on future programming and content development initiatives. Discovery purchased a 71% controlling stake in Play Sports Group, which offers Global Cycling Network, Global Mountain Bike Network, and Global Triathlon Network. The deal, according to reports, will see Discovery create the “first global ecosystem combining the best of community, content, lifestyle, and events for the large and growing number of cycling enthusiasts.” ESPORTS
Cloud9 locked in a deal with Puma, to mark the brand’s largest esports deal to date. The deal involves Cloud9’s North American League of Legends Championship Series team for Spring Split with PUMA becoming the Official Apparel and the Official game-day Pants and Shoes provider of the Cloud9 LCS team. “Esports are becoming increasingly popular with our consumers, so this is a very exciting deal for us,” said Adam Petrick, PUMA’s Global Director of Marketing. “Cloud9 is poised to have a great LCS season, and we’re grateful for the opportunity to be a part of it. We look forward to working with the Cloud9 team to make sure their players look as stylish off-stage as they do on-stage.” GameWorks announced the rollout of “eSports Lounges” in four additional sites nationwide lining up new sites that will join current locations in Las Vegas, Denver and Seattle. The company’s new venues will open in the first quarter of the year, with locations in: Chesapeake, Va. (Norfolk/Virginia Beach) - February 28, 2019 Schaumburg, Ill. (Chicago) - March 7, 2019 Minneapolis, Minn./Mall of America - March 14, 2019 Newport, Ky. (Cincinnati) - March 20, 2019 Targeting gamers around the country, MTN DEW AMP Game Fuel has gone national with new partnerships, following its beta test launch in December. The brand announced a slate of deals to coincide with its rollout, including ESL and Ubisoft, in addition to its roster of teams. With Ubisoft, the brand will deliver “valuable assets” within games, including the upcoming Tom Clancy's The Division 2. Meanwhile, the beverage is also now the official global beverage partner of major global events within the ESL ecosystem, activating with “unique, interactive onsite experiences” at ESL's premier competitions, ESL One, Intel Extreme Masters and ESL Pro League. Finally, the company is also expanding its professional gaming roster to include leading esports organization, Counter Logic Gaming. CLG joins the brand's current roster of Team Dignitas, Immortals, SK Gaming – and most recently, Team OpTic. Collectables and trading card company Panini locked in a new deal with esports outfit compLexity Gaming in a move that will see the two companies develop projects in the near future, including the launch of a Panini Twitch channel on Jan. 17. The companies will work to engage fans from both esports and traditional sports through original content collaborations, onsite activations, and collectible memorabilia. Complexity influencers and streamers from Madden, Fortnite, card games, and other gaming communities, will stream on the official Panini Twitch channel, alongside a dedicated monthly YouTube video, and social media posts. OverActive Media locked in more than $22 million in its latest funding round. The capital will be used to fund its Overwatch League team, Toronto Defiant, and its League of Legends European Championship team, Splyce in addition to using funds to complete its acquisition of Splyce. The funding came from both new and existing shareholders, with a mix of corporate, private, and institutional investors.
Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. named Jennifer Sulik to the newly created position of Vice President of Strategic Partnerships at Beasley XP, the company’s recently announced esports division. Sulik most recently served as the founder and chief executive officer of Go Media Detroit. INDUSTRY & ROSTER MOVES
Peter Laatz, has been named Global Managing Director for IEG, where he will now lead the company with a focus on driving product and services innovation and growth across its three primary verticals of business: valuation services, measurement and business insights and data, intelligence and thought leadership. Combate Americas announced key appointments to its leadership team. Billy Sanez joins Combate Americas as Senior Vice President of Marketing, and Rosa Gomez is named Director, Digital and Social Media. Sanez will oversee brand development and integrated marketing communications. He will be based in Dallas, Texas. Gomez will oversee digital content and advertising and will lead the overall athlete social media influencer strategy. She will be based in Los Angeles. Both will report into Jacqueline Hernandez, President of Combate Americas. The Western Collegiate Hockey Association announced that college athletics communications veteran Todd Bell has been named the WCHA’s Marketing & Communications Manager. Bell joins the WCHA from the athletics communications office at the University of Alabama. THE MAIN EVENT
Virginia Tech/Virginia square off at 8p on WatchESPN. |
| A CYNOPSIS MESSAGE | | A celebration (and networking opportunity) not to be missed! The Cynopsis TV Awards February 6 | 11:45AM – 2PM | NYC Grab a drink & join the party as tv’s most talented execs compete for the win. TV Awards finalists will be honored, and winners announced, along with our impressive 2019 Rising Stars during an awards event hosted by comedian/hypnotist Chris Jones. Click here to view all finalists & honorees. REGISTER BY JAN 23 |
ON THIS DAY in 1892: The rules of basketball are published for the first time, running in Triangle Magazine. In the Know: Which CFL team has won the most Grey Cup championships? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Who is the all-time RBI leader for the Atlanta Braves? Answer: I’m back one day and already deservedly getting called out. For the Braves franchise overall, the answer is Hank Aaron. For the Atlanta Braves, it is Chipper Jones. Kudos: Pete Gautieri-A&E Networks/NY; Greg Conner-Tennis Media/NY; Andrew Feingold-Fox News/NY; Denis Barry-CBS/NY; Rick Rosenfelt-New York Red Bulls/Harrison; Charles Boehmig- SRi/MKTG/Westport; Bill Graff-beIN SPORTS/Miami; Mark Lehman-Atlanta Braves/Atlanta; John Kukla-KDFW/KDFI/Dallas; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Nick Monroe-Monroe Photography/San Diego
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
MGR, INTEGRATED MARKETING
TENNIS CHANNEL
NYC
Provide mktg support to Ad Sales team (all locations) & help dvlp/activate/execute strategies to monetize innovative multi-platform mktg solutions. Minimum 3-4 yrs exp @ ad agency, media co, sales organization focusing on client services req’d.
Full info HERE
MGR, INTEGRATED MARKETING/TENNIS CHANNEL/NYC: Provide mktg support to Ad Sales team (all locations) & help dvlp/activate/execute strategies to monetize innovative multi-platform mktg solutions. Minimum 3-4 yrs exp @ ad agency, media co, sales organization focusing on client services req’d. Full info HERE (1/25)
MANAGER, CONTENT DISTRIBUTION, THE AMERICAS/LEGO/LA: Help to develop and foster strong relationships with key existing networks and content platforms. 5+ yrs exp in a content distribution/sales or content strategy role. Understanding of various forms of media. Full info HERE (1/24) TRAFFIC COPY COORDINATOR/OVATION TV/NYC: (FT freelance) Tech-savvy person w/willingness to learn, a cooperative attitude, att to detail & strong ability to meet changing deadlines in a fast paced- envir. creating house numbers for on air promo and added value elements. Full info HERE (1/24)
NEWSY MEDIA SALES PLANNER/NYC: Work directly w/Sales & AdOps teams to ensure schedule runs as ordered & traffic issues are resolved. Mng nat’l sales proposals, prepare post analysis for clients & resolve contract discrepancies. 2-4 yrs exp in a multi-media sales co, or ad agency pref’d. Familiarity w/rsch products incl Nielsen & MRI. APPLY HERE (1/23)
NBC SALES ENABLEMENT DIRECTOR, SALES OPERATIONS/NBCU Tech Ops/NYC: Empower sales, traffic, research, finance and marketing users across our division to work at peak performance. Min 5 yrs in a similar lead customer support/training function, or a related vendor role. Full info/apply HERE (1/19)
MARKETING COORDINATOR/Cynopsis Media/Norwalk: Temp to hire. Play a critical role in mktg dept for Cynopsis (B2B publisher TV industry). Support mktg team incl event & email plan’g. BA deg mktg/comms. 1-4 mktg exp. Word Press/Excel skills/Event exp a +. Resume to Jenn@cynopsis.com (1/19)
Sr. FILM & TV DISTRIBUTION ACCOUNTANT/Second Screen, Inc/LA: Exp'd part-time contractor to set up a system & execute a full report in the quarter after we launch nationally. Potential to join us long term. 7-10 yrs in film or TV distribution with at least 2 years in digital or OTT. Full info/apply HERE (1/18)
DIR AUDIENCE DEVELOPMENT & OPERATIONS/NBCUniversal/NY: seeking someone to build and engage audiences across digital, emerging and TV platforms. Work with leaders in research, mktg, edit, engineering, sales and bus dev to implement a strat to retain/monetize audiences. 5 yrs exp in digital audience dev/mktg, BA/BS degree, some travel. Full info/apply HERE (1/18)
TEAM LEADER/CheckpointXP/Detroit: Visionary leader, w/exceptional orgnztnl skills to build/grow the division. Previous exp in brdcast radio & as mktg/promotions dir or event planner a +, but not required. Strong knwldg of Esports/gaming world; strong contacts & networking are a plus. Resume HERE (1/18)
MGR, BENEFITS/A+E/NY: Mng the admin of co-wide Health & Welfare and Retirement plans/programs. Lead contact w/insurance brokers & benefit providers. Point person for employee/vendor questions. 6+ yrs of HR Benefits mgmt exp. Strong tech aptitude w/advanced Excel skills. Workday exp preferable. Apply HERE (1/17)
CLIENT SOLUTIONS COORDINATOR/Telepictures Productions Inc. - WB/CA: Seeking a Client Solutions Coordinator for the TPX Ad Sales department. Responsible for assisting in the dev of cross platform mktg campaigns that generate advertising revenue for TMZ, TMZ Sports and toofab.com. 3+ years in account/project management, marketing or ad sales. Full info/apply HERE (1/17) SENIOR DIRECTOR CONSUMER ENGAGEMENT/NBC Sports/Golf Channel/Orlando: Develop marketing strategies to drive viewership, consumption & revenue goals across various Golf Channel platforms. 10+ yrs mrkting exp in Media, TV or Sports. Full info/apply HERE (1/17)
MANAGER, INVENTORY/Crown Media Family Networks/NY: Monitor and track all inventory through WideOrbit and Dealmaker. Build ADU packages and analyze and strategize pre and post upfront reporting. Min 2 years exp. in pricing and planning or ad sales req. Apply HERE (1/16) SR BROADCAST DESIGNER/NESN/Boston: Passionate/motivated self-starter, creative thinker w/ability to multi-task effectively & prioritize accordingly. Demonstrates proficiency in Cinema 4D, After Effects, Photoshop, Illustrator, Mac Computers & Broadcast prod. Min 5 yrs exp brdcst design. Full info/apply HERE (1/16)
Sr. DIRECTOR GLOBAL ACQUISITIONS/A+E/Stamford, CT: Plan, implement, monitor & optimization of content delivery; technical, file-based procurement of Domestic and International content; 10+ yrs exp technical procurement of content cable or broadcast network. Full info/apply HERE (1/16)
|
|
