| A CYNOPSIS MESSAGE | Cynopsis Presents… THAT BIG TV CONFERENCE SEPTEMBER 9 & 10, 2019 | NYC In 2020, the entertainment and media market is expected to be worth more than $720 billion. With those kinds of dollars, it’s imperative that the media world – from brands and agencies to programmers, researchers, and strategists – masters the market. Save the date for That Big TV Conference, and learn how content is being best leveraged, to the ways in which data is being used to attract advertisers and audience. |
SPONSORSHIP & PROMOTION
T-Mobile confirmed a return appearance to the Super Bowl yesterday, marking the carrier’s sixth straight appearance in the game. The company did not provide any details regarding its upcoming spot. Verizon has also stated that it will appear as a sponsor for the game, while it remains unknown if AT&T or Sprint will air Super Bowl commercials, according to Adweek. The NFL announced that Tim McGraw will headline the Super Bowl LIII pregame festivities in Atlanta on Sunday. His performance will take place at the NFL Tailgate Party with his new single “Thought About You” televised live on CBS’s Super Bowl LIII Pregame Show, The Super Bowl Today. UFC inked an extension of its partnership with Volkswagen do Brazil, in which Amarok will continue to serve as the “Official Car Partner” of UFC in Brazil until 2020. As part of the new deal, Amarok will have logo placement inside UFC’s Octagon at events in the country. UNICEF Kid Power and WWE locked in a new partnership to work together to reach at least 7,000 classrooms across the United States with WWE Superstars featured in a special collection of Kid Power Ups, which are short, interactive videos designed to get kids moving, playing and learning. DIGITAL, DATA & TECH
The Caddie Network announced a multi-platform content and programming partnership with Golf Digest that will feature several content and programming initiatives that will span shared a variety of platforms, including digital, social and print. Content includes a weekly betting preview, content syndication, caddie reporters as well as spotlighting and the caddy profession. ESPORTS
Riot Games announced that the 2019 League of Legends Mid-Season Invitational will hit Hanoi, Ho Chi Minh City, and Taipei in May, marking the first major global event ever to take place in Hanoi and Ho Chi Minh City as they host the Play-In Stage and Group Stage respectively, while Taipei will host Semifinals and Finals (Knockout Stage). Round one opens on May 1. HyperX is bringing the HyperX Esports Truck – the mobile competitive gaming arena, owned and operated by Allied Esports – to host four days of free football video gaming and competition at the Super Tailgate Party starting Thursday in Atlanta. Blizzard Entertainment inked a partnership with SPORT1 to bring content to eSPORTS1 in a two-year deal that brings rights to live and highlights coverage in German-speaking Germany, Austria and Switzerland of the Overwatch League and Hearthstone esports. The contract also includes rights to highlights coverage of past Blizzard events from 2018 for Overwatch World Cup and the Hearthstone Championship Tour. INDUSTRY/ROSTER MOVES
Sapphire Ventures announced the launch of Sapphire Sport, described as “a first-of-its-kind, oversubscribed $115 million funds platform to drive the firm's investments in early-stage startups at the intersection of sports, media, and entertainment sectors.” Investors include anchor City Football Group, owners of English Premier League champions Manchester City, as well as owners, investors and family offices from the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), National Hockey League (NHL) and Major League Soccer (MLS) and institutional investors. Sapphire Sport is launching with a portfolio of five startups, including Tonal, a digitally connected home fitness system; mycujoo, a live football (soccer) streaming platform; Overtime, a next-generation digital sports network; Fevo, a social commerce solution company; and Phoenix Labs, an independent gaming studio. Sapphire Sport is be co-led by Doug Higgins, managing director and co-founder of Sapphire Ventures, and Michael Spirito, who joined Sapphire Ventures as managing director in September. UFC announced that UFC229: KHABIB vs. MCGREGOR generated $86.4 million in economic impact for the Las Vegas metropolitan area, according to a study conducted by research firm Applied Analysis. This marks the largest economic impact for a single UFC event measured globally to date. THE MAIN EVENT
Virginia/NC State on ESPN2 at 7p. |
| A CYNOPSIS MESSAGE | The Cynopsis Short Form Video Festival MAR 6, 2019 | 3:30PM -7:15PM | The SVA Theatre, NYC Register today for thought-provoking panels led by short form experts from ATTN: , CNE , Kovert Creative , Viacom and Whistle; an awards program spotlighting our impressive 2019 finalists ; and networking, networking, networking! Panelists will address crucial industry topics, such as: Finding The Right Platforms For Premium Short Form Video and What Advertisers Want From Short Form Video . |
ON THIS DAY in 2012: Shaun White lands the first-ever SuperPipe perfect score of 100 in Winter X Games history. In the Know: 1995 saw the debut of a new campaign featuring three “frogs” that combined their croaks to say the brand’s name. What brand did they collectively say? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Last year’s Super Bowl telecast saw which supermodel recreate her 1992 Super Bowl commercial for Pepsi? Answer: Cindy Crawford. Kudos: Chris Long-DraftKings/NY; Traci Liner-Endeavor/NY; Deborah Kapetanakis-Universal McCann/NY; Lori Paterson-Spectrum Reach/NY; Brianne Maciejowski-Miles/Sarasota; Chris Faulds-Eyereturn Marketing/Toronto; Sonia Durr-Carat/Atlanta; Kathi Gillin-Comcast Spotlight/Langhorne; Aimes Clark-Tony Fay PR/Dallas; Matt Fumagalli-NBC/Chicago; John Kukla-KDFW/KDFI/Dallas; John Tingue-Hulu/Chicago; Greg Moloznik-GLM Media/Scottdale; Rich Wolfe-RichCraft/Scottsdale; Bryan Geidt-Cannella Response Television/LA; Greg Dudsic/Venice; Jim Himmel-TCB Media/San Clemente; Miriam Aardahl-OMD/LA
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
DIR, RESEARCH & INSIGHTS
Discovery Inc
NYC
Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp.
Full info HERE
PRODUCTION FINANCE MANAGER, FILM/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12) MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)
DIR, RESEARCH & INSIGHTS/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)
MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp in licensing and/or marketing. Full info HERE (2/11)
VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)
PRODUCER/JUDGE JERRY/STAMFORD CT: Book, Write and Produce segments for daytime court show under tight deadlines. Min 1 -2 years professional TV exp with a talk show, news or court program or other relevant entertainment exp. Full info HERE (2/8)
ASSOCIATE PRODUCER/JUDGE JERRY/STAMFORD CT: Books guests to appear on the show on a weekly basis. Asst show producer & delegate to prod assistants as needed. Min 1 yr profession TV exp with a talk show, news or court program or other relevant ent exp, pref’d Full info HERE (2/8)
MANAGER, PR TALENT RELATIONS/CNBC/Englewood Cliffs NJ: Act as a liaison between CNBC and primetime talent and their reps, publicists, etc. Min 5 yrs of professional PR expe in a leadership role with a media and ent company. 3 yrs exp working w/talent. Full info HERE (2/8)
SR DIR INTERNAL COMMUNICATIONS/Univision/Miami: Direct/ coordinate dvlpmnt/execution of comprehensive, measurable, strategic comm plans to meet Univision’s bus objectives. Generally, 10+yrs exp corp comm public affairs, employee comm or related areas, incl exp mngmnt/supervisory capacity. Full info HERE (2/7)
TEAM MARKETING DIRECTOR/XFL/8 roles/8 Markets (NYC, Dallas, Houston, Saint Louis, DC, LA, Seattle, Tampa): Dvlp/implement a comm & media relations strategy on local & regional level. BS/BA req’d 5+ yrs exp corp comm, PR or mktg roles w/specific exp in sports, media and/or ent industries. Full info HERE (2/7)
SENIOR DIRECTOR, DISTRIBUTIONS OPERATIONS/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (2/6)
SR MGR, MULTIPLATFORM RESEARCH/E! Entertainment/Universal City CA: Candidate will leverage linear & digital performance metrics to dvlp strategies for optimizing viewership & monetization for E!’s ent content across platforms. Min 5 yrs of exp; knwldge of both TV digital analytics pref’d. Full info HERE (2/5) MANAGER, PROGRAMMING/Stadium/Chicago: Want to bring your programming ideas & concepts to life & onto every media platform around? Create/develop show concepts, build presentations to highlight those great ideas & assist pitching them. Knwldg of sales/prod processes; exp w/project budgeting a must. Full info HERE (2/5)
RESEARCH ANALYST/Fox Broadcasting/NYC: Provide key metrics & analyses to all FBC. Focus is on primetime ent & responsibilities incl creating & distributing daily rating reports. Generate Fox programming estimates & preparing highlights for publicity. Some Nielsen (NPower & NNTV) knowlg req’d. Full info HERE 2/1) MANAGER, ON-AIR PLANNING/Crown Media Family Networks/LA: Develop and implement on-air inventory utilization strategies. Oversee and implement promotion optimization tools. Min 3 years exp. promotional scheduling. Apply HERE (2/1)
MANAGER, CONSUMER MARKETING/Crown Media Family Networks/LA: Develop and manage consumer marketing initiatives. Day to day management of marketing campaign timelines and deliverables. Manage consumer sweepstakes, synergy initiatives, and SVOD mktg opportunities. Apply HERE (2/1)
DIRECTOR, DISTRIBUTIONS OPERATIONS, DIST & BUSINESS DEVELOPMENT/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (1/31)
CAMPAIGN ANALYST/AD Council/NYC: Monitor/analyze a breadth of data, incl traditional media data, website data, social media data. BA deg mktg analytics or data analysis pref’d 2-4 yrs mktg analysis. Apply HERE (1/31) ASSISTANT MANAGER, PR & SOCIAL MEDIA/AD Council/NYC: Ensures that assigned studies have appropriately trained staff, necessary supplies, and necessary forms or electronic systems for data collection. Excellent writer w/Min 1-2 yrs exp conducting public relations & social media programs. Apply HERE (1/31)
MGR, INTEGRATED MARKETING/TENNIS CHANNEL/NYC: Provide mktg support to Ad Sales team (all locations) & help dvlp/activate/execute strategies to monetize innovative multi-platform mktg solutions. Minimum 3-4 yrs exp @ ad agency, media co, sales organization focusing on client services req’d. Full info HERE (1/30)
MANAGER, CONTENT DISTRIBUTION, THE AMERICAS/LEGO/LA: Help to develop and foster strong relationships with key existing networks and content platforms. 5+ yrs exp in a content distribution/sales or content strategy role. Understanding of various forms of media. Full info HERE (1/30) TRAFFIC COPY COORDINATOR/OVATION TV/NYC: (FT freelance) Tech-savvy person w/willingness to learn, a cooperative attitude, att to detail & strong ability to meet changing deadlines in a fast paced- envir. creating house numbers for on air promo and added value elements. Full info HERE (1/30)
NEWSY MEDIA SALES PLANNER/NYC: Work directly w/Sales & AdOps teams to ensure schedule runs as ordered & traffic issues are resolved. Mng nat’l sales proposals, prepare post analysis for clients & resolve contract discrepancies. 2-4 yrs exp in a multi-media sales co, or ad agency pref’d. Familiarity w/rsch products incl Nielsen & MRI. APPLY HERE (1/29)
NBC SALES ENABLEMENT DIRECTOR, SALES OPERATIONS/NBCU Tech Ops/NYC: Empower sales, traffic, research, finance and marketing users across our division to work at peak performance. Min 5 yrs in a similar lead customer support/training function, or a related vendor role. Full info/apply HERE (1/29) MARKETING COORDINATOR/Cynopsis Media/Norwalk: Temp to hire. Play a critical role in mktg dept for Cynopsis (B2B publisher TV industry). Support mktg team incl event & email plan’g. BA deg mktg/comms. 1-4 mktg exp. Word Press/Excel skills/Event exp a +. Resume to Jenn@cynopsis.com HERE (1/29) |
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