| A CYNOPSIS MESSAGE | | Have you started your entries? Entries are due this Friday – FEB 1st! The 7th Annual Cynopsis Sports Media Awards The Cynopsis Sports Media Awards are dedicated to celebrating the work of outstanding producers, hosts, sponsors and executives and saluting their game-changing initiatives in the space. Save the date for the Sports Media Awards breakfast on April 25th at the New York Athletic Club in NYC. Come join the team and be part of the industry's most respected B2B sports awards program! **GET STARTED** |
SPONSORSHIP & PROMOTION
A report from IEG research stated that total sponsorship spending on the NFL and its 32 teams grew 5.1% to $1.39 billion in the 2018-2019 season, driven by a spate of new league-wide sponsorships including Intuit, McDonald's, Pizza Hut and Sleep Number. Also, contributing was a major spike in casino/gaming including such deal's as its recently announced deal with Caesar's Entertainment. From a category perspective, beer companies were the biggest NFL investors spending 4.3 times more than any other category. The most invested brands were Ticketmaster having sponsorships with 100% of NFL properties, Budweiser/Bud Light at 88% of the league; Gatorade 79% of teams, Microsoft 73%, and Bose 70%. Waste Management signed an early renewal that will continue its commitment to the Waste Management Phoenix Open for another decade, through 2030. The deal also covers Waste Management’s marketing relationship with the PGA TOUR as the Official Environmental Waste Services Provider, NASCAR Racing Experience entered into a multi-year partnership to serve as the title sponsor for the NASCAR Xfinity Series season opener at Daytona International Speedway, The 120-lap, 300-mile race will now be known as the NASCAR Racing Experience 300. The partnership will deliver additional ride opportunities for guests during DAYTONA Speedweeks Presented By AdventHealth. NASCAR Racing Experience will expand their yearly schedule at the “World Center of Racing” by offering both Drive and Ride experiences between Feb. 11-15. MMA heavyweight ONE Championship announced its first ever media tour to the United States from Feb. 25-28. The tour will pass through Seattle (Feb. 25), Los Angeles (Feb. 26) and Las Vegas (Feb. 28) with the LA and Vegas events open to the public. As part of the media tour, Johnson, Alvarez, and Northcutt will be hosting open-mat demonstrations in Los Angeles at Clube LA and at Xtreme Couture in Las Vegas. The WTA announced a new strategic partnership with beauty brand Moroccanoil. Together, the two brands will launch a series of videos featuring the philanthropic efforts of WTA athletes around the world, further expanding the reach and impact these initiatives can achieve. Toyota signed on with USA Curling in a sponsorship deal that includes the Paralympic program, National Championships, Curling Night in America on NBCSN, and activation at one Paralympic Team and two Olympic Team Trials in 2021. Toyota dealers and regions will have the opportunity to amplify the partnerships with local activations at a grassroots level with community-based activities. Airbnb for Work went live with a digital marketing campaign spotlighting DeMarcus Cousins, who worked with Airbnb on his move to the Bay Area after joining the Golden State Warriors. The campaign marks the brand’s first partnership with a professional athlete. DIGITAL, DATA & TECH
Walmart announced a deal with Fanatics to see licensed sports apparel and merchandise via the chain’s online platform. Fan Shop by Fanatics will sell hundreds of thousands of items featuring professional sports leagues such as the NFL, NBA and MLB. In a blog post, the announcement stated that the deal with Fanatics is a “long-term partnership,” while financial terms were not disclosed. ESPORTS
State Farm inked its first-ever sponsorship of an individual professional esports athlete, signing a deal for Benjamin “DrLupo” Lupo, a key Twitch streamer and captain of Rogue’s Fortnite team, and boasting 2.9 million followers on Twitch and 7 million followers across all social platforms. Terms of the sponsorship include State Farm support of DrLupo’s livestreams through branded replays, live in-stream stunts and product integrations, event-based remote streams, sponsored giveaways, and social content. “Being given the opportunity to work with State Farm is, without a doubt, huge,” DrLupo said. “I couldn't imagine a better company to work with, and I'm excited to see what we can do together in the future.” Psyonix detailed its plans for Season 7 of the Rocket League Championship Series, offering over $1 million in prizing and the addition of South America as an official RLCS region. Signups run through March 1, with qualifiers starting March 2. The Rival Series Play-In takes place in NA on March 30 with Europe’s the next day. League play then launches April 6. FanAI added esports data startup, Waypoint Media, under its umbrella and will now integrate Waypoint’s tools into their existing platform to provide “additional granular audience data points that give clients unique actionable insights in order to guide marketing, sponsorship, and fan activation decisions.” The deal includes Waypoint’s market-leading Twitch Middleware API, URL shortener and tracking platform Raven, and a top-notch engineering team with over five years of experience in esports data. In addition, the Raven URL shortener will enable FanAI clients to see a roadmap of how users browse their online platforms, supplementing FanAI’s current purchasing data to show further deeper looks at how the fans engage with websites, shops, and social content. As part of the acquisition, Waypoint’s Chief Product Officer, Kevin Hsu, joins FanAI as Head of Engineering. INDUSTRY/ROSTER MOVES
The Fan Controlled Football League announced today that multi-platinum award-winning artist Prince Royce has joined the league as a team owner. He will also be serving as celebrity “Fan Captain” for his franchise. FCFL had previously named Marshawn Lynch and Richard Sherman as team owners and the league will be announcing owners for the remaining five teams in the coming weeks. The inaugural FCFL season kicks off in June 2019 with eight teams. THE MAIN EVENT
Lightning/Penguins on NBCSN at 8p. |
| A CYNOPSIS MESSAGE | | Meet the 2019 Cynopsis Rising Star Honorees To be honored at the Cynopsis TV Awards – FEB 6th in NYC Cynopsis is excited to honor stand-out performers, innovators and emerging leaders in the media industry. The experience of these young superstars spans research, sports, digital, content and marketing - join us in congratulating them for jobs well done (view honorees). Honorees will be celebrated at the Cynopsis TV Awards amongst television’s elite. Seating is limited, so register today! |
ON THIS DAY in 1994: The Cowboys beat the Bills to win Super Bowl XXVIII. In the Know: Super Bowl XXVII saw Larry Bird and Michael Jordan play H-O-R-S-E in a campaign for which brand? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: 1995 saw the debut of a new campaign featuring three “frogs” that combined their croaks to say the brand’s name. What brand did they collectively say? Answer: Budweiser. Kudos: John Ferlazzo/London; Phyllis McQuillan-MSG Networks/NY; Len Appel-TMZ/TMZ Sports/NY; Mike Polvere-Optimum Sports/NY; Luke Watson-Essential TV/NY; Mark Lehman-Atlanta Braves/Atlanta; Larry Kahn-Golf Channel/Orlando; Roger Furman-Sports Marketing Communications/Greentown; Sonia Durr-Carat/Atlanta; John Tingue-Hulu/Chicago; John Kukla-KDFW/KDFI/Dallas; Joe Lyons-ESPN/Dallas; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Wendy Holmes-KCNC-TV/Denver; Jim Seifert/Denver; Brian Robin-Pechanga Resort Casino/Temecula; Tom Hurwitz-Palisades MediaGroup/LA; Andy Babb-Super League Gaming/Santa Monica; Willie Price-American Forces Network/Riverside
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
MGR, SCHEDULING
IFC/WEtv
NYC
Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network.
Full info HERE
DIRECTOR, MARKETING SOLUTIONS/GSTV/NYC: Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d. Full info HERE (2/13)
SUPERVISOR, ACCOUNT MANAGEMENT/ REV/XP Esports Brand Marketing/Chicago: Professional to help maintain/grow existing business with current clients & assist in bringing new clients on board. 4yr deg in Bus mktg or comm. 4-6 yrs of agency exp, servicing client accounts on a day-to-day basis. Full info HERE (2/13)
PRODUCTION FINANCE MANAGER, FILM/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12)
MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)
DIR, RESEARCH & INSIGHTS/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)
MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp in licensing and/or marketing. Full info HERE (2/11)
VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)
PRODUCER/JUDGE JERRY/STAMFORD CT: Book, Write and Produce segments for daytime court show under tight deadlines. Min 1 -2 years professional TV exp with a talk show, news or court program or other relevant entertainment exp. Full info HERE (2/8)
ASSOCIATE PRODUCER/JUDGE JERRY/STAMFORD CT: Books guests to appear on the show on a weekly basis. Asst show producer & delegate to prod assistants as needed. Min 1 yr profession TV exp with a talk show, news or court program or other relevant ent exp, pref’d Full info HERE (2/8)
MANAGER, PR TALENT RELATIONS/CNBC/Englewood Cliffs NJ: Act as a liaison between CNBC and primetime talent and their reps, publicists, etc. Min 5 yrs of professional PR expe in a leadership role with a media and ent company. 3 yrs exp working w/talent. Full info HERE (2/8)
SR DIR INTERNAL COMMUNICATIONS/Univision/Miami: Direct/ coordinate dvlpmnt/execution of comprehensive, measurable, strategic comm plans to meet Univision’s bus objectives. Generally, 10+yrs exp corp comm public affairs, employee comm or related areas, incl exp mngmnt/supervisory capacity. Full info HERE (2/7)
TEAM MARKETING DIRECTOR/XFL/8 roles/8 Markets (NYC, Dallas, Houston, Saint Louis, DC, LA, Seattle, Tampa): Dvlp/implement a comm & media relations strategy on local & regional level. BS/BA req’d 5+ yrs exp corp comm, PR or mktg roles w/specific exp in sports, media and/or ent industries. Full info HERE (2/7)
SENIOR DIRECTOR, DISTRIBUTIONS OPERATIONS/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (2/6)
SR MGR, MULTIPLATFORM RESEARCH/E! Entertainment/Universal City CA: Candidate will leverage linear & digital performance metrics to dvlp strategies for optimizing viewership & monetization for E!’s ent content across platforms. Min 5 yrs of exp; knwldge of both TV digital analytics pref’d. Full info HERE (2/5)
MANAGER, PROGRAMMING/Stadium/Chicago: Want to bring your programming ideas & concepts to life & onto every media platform around? Create/develop show concepts, build presentations to highlight those great ideas & assist pitching them. Knwldg of sales/prod processes; exp w/project budgeting a must. Full info HERE (2/5)
RESEARCH ANALYST/Fox Broadcasting/NYC: Provide key metrics & analyses to all FBC. Focus is on primetime ent & responsibilities incl creating & distributing daily rating reports. Generate Fox programming estimates & preparing highlights for publicity. Some Nielsen (NPower & NNTV) knowlg req’d. Full info HERE (2/1)
MANAGER, ON-AIR PLANNING/Crown Media Family Networks/LA: Develop and implement on-air inventory utilization strategies. Oversee and implement promotion optimization tools. Min 3 years exp. promotional scheduling. Apply HERE (2/1)
MANAGER, CONSUMER MARKETING/Crown Media Family Networks/LA: Develop and manage consumer marketing initiatives. Day to day management of marketing campaign timelines and deliverables. Manage consumer sweepstakes, synergy initiatives, and SVOD mktg opportunities. Apply HERE (2/1)
DIRECTOR, DISTRIBUTIONS OPERATIONS, DIST & BUSINESS DEVELOPMENT/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (1/31)
CAMPAIGN ANALYST/AD Council/NYC: Monitor/analyze a breadth of data, incl traditional media data, website data, social media data. BA deg mktg analytics or data analysis pref’d 2-4 yrs mktg analysis. Apply HERE (1/31)
ASSISTANT MANAGER, PR & SOCIAL MEDIA/AD Council/NYC: Ensures that assigned studies have appropriately trained staff, necessary supplies, and necessary forms or electronic systems for data collection. Excellent writer w/Min 1-2 yrs exp conducting public relations & social media programs. Apply HERE (1/31)
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