| A CYNOPSIS MESSAGE | Short Form Content calls for a Large-Scale Celebration Cynopsis Short Form Video Festival in NYC March 6 / 3:30 – 7:15PM Register to hear panels that address the rapid evolution of short form, led by experts from Attn:, Awesomeness, Bleacher Report, Canvas Media Studios, CNE, Kovert Creative, Hollister, One X Studios, Red Bull Media House, Viacom and Whistle. The awards program spotlights our impressive 2019 finalists , and offers networking, networking, networking ( see who’s attending )! |
SPONSORSHIP & PROMOTION
Mars, Incorporated announced a multi-year extension to its partnership with Joe Gibbs Racing that will see the confectionery brand continue to serve as the primary sponsor of the No. 18 M&M’S Toyota in the Monster Energy NASCAR Cup Series. In addition, JGR has extended their relationship with Kyle Busch, which will continue to see NASCAR’s “Candyman” behind the wheel of the car. “This relationship started over a decade ago and we have experienced more success than any of us ever thought possible,” said William Clements, Global Vice President, Sponsorship & Community Events, Mars, Incorporated. “Partnering with Joe Gibbs Racing and Kyle Busch provides us with a unique opportunity to elevate our brands by aligning ourselves with a world-class sport, racing team partner and driver, as well as the most dedicated fans in all of professional sports.” To commemorate fans and players across Latin American and US Hispanic communities, the NBA is celebrating its 13thannual Noches Éne•Bé•A, Latin nights program, throughout the month of March with celebratory warmup shirts and merchandise as well as 15 games with in-arena festivities. All 30 NBA teams wearing specially-designed Fanatics Branded Noches Éne•Bé•A warmup shirtsduring the first two weeks of March. The celebrations will be supported by unique content on the league’s English and Spanish-language social media pages. UFC and two Kraft Heinz Company brands, Oscar Mayer P3 and DEVOUR announced a comprehensive multi-year partnership that expands on the marketing relationship the companies began last year. The DEVOUR frozen food brand has been named "Official Frozen Meal of UFC," joining Oscar Mayer P3 Portable Protein Pack, which was named “Official Protein Snack” of UFC in 2018. Both products will be integrated extensively into select UFC live events, along with custom integrations throughout UFC’s telecasts; in-venue activations; unique social media campaigns; custom content pieces, and Fight Week and Fight Night integrations. In 2019, both Oscar Mayer P3 and DEVOUR will launch dedicated UFC products at select participating retail locations across the country. DIGITAL, DATA & TECH
Bleacher Report unveiled the result of its first national study on legalized sports betting, providing insights into the behaviors and tendencies of sports fans aged 21-34. The study surveyed Americans' evolving attitude toward sports betting and how it directly relates to engagement. Some key takeaways include: - Sports Betting is Becoming Mainstream: 2-in-3 sports fans aged 21-34 find it socially acceptable (63% vs 51%)
- Sports Bettors is Growing in Popularity: 21-34 year-olds are nearly 2x more likely than bettors 35+ to bet than a year ago
- Betting Heightens Sports Fandom: Bettors are 5x more engaged on the B/R App than non-bettors
- Younger Bettors are Social, Mobile and Bet in Real Time: 1-in-3 place live or in-game bets and prefer to engage across social media with friends when betting
ESPORTS
NIKE China is diving into the League of Legends Pro League, announcing a four-year partnership that will make the brand the official and exclusive apparel and footwear partner of the LPL through 2022. Starting this year, Nike will provide apparel and footwear for all 16 teams of the LPL. As part of the agreement, Nike will also “leverage its expertise in sports science research to explore new ways to serve esport athletes through customized physical training programs.” LPL athletes will be equipped with an all-new team uniform ahead of the 2019 World Championships. With the National PUBG League 2019 season underway, PUBG Corporation announced plans to give pro teams in the league a shot at extra fortune with the introduction of PUBG Classics. The international competitions will punctuate the first two phases of professional competition in PUBG Esports, drawing teams from all over the world to live events in major, with the first taking place from April 16-21 with the FACEIT Global Summit: PUBG Classic. After the conclusion of Phase 1, the event will bring teams from Europe, Korea, North America and China and pit them against each other at ExCeL London with a $400,000 prize pool on the line. OpTic Gaming entered into a collaborative partnership with Champion Athleticwear and will work together on a number of projects to bring co-branded apparel to the team’s fan community, starting with a year-long campaign to create co-branded clothing in collaboration between Champion and OpTic’s creative teams “The awesome OpTic community, the Green Wall, is all about style and confidence, and just like their name says, Champion comes from a legacy of winners dating back a hundred years. It’s a perfect fit,” says Joe Hills, Head of Brand Strategy for OpTic Gaming. “Working this closely with Champion is a huge deal for us, because it means that the OpTic community is helping to push mainstream awareness of esports in popular culture, and it’s a show of faith for Champion, who want to co-brand their apparel to a community of passionate and loyal fans from all over the world.” Pringles has expanded its sponsorship of ESL, according to TEO, in a deal that will activate at eight events, starting with IEM Katowice 2019. Other events will include ESL One Cologne, ESL One Hamburg, ESL National Championship SEE, ESL Meisterschaft Deutschland, and the German stream for the European Masters Fall Split. ESL also announced a three-year partnership extension with Acer, which designates Acer as the official global partner for all four Intel Extreme Masters events seasons 14 through 16, as a continuation from the finale of season 13 at IEM Katowice this weekend. As the sole PC vendor for IEM events, Acer’s innovative gaming technologies will bring new levels of competitive gameplay to both fans and athletes. INDUSTRY/ROSTER MOVES
Major League Baseball and USA Baseball detailed plans to more than 60 young women (ages 18 and under) to participate in ‘MLB Grit,’ an inaugural high school invitational designed specifically for girls who play baseball. The inaugural event this month will feature a special opportunity for these young high school baseball players to play a game in a Major League ballpark – Globe Life Park, the home of the Texas Rangers – in addition to being a part of a development experience. Games will run from March 8-10 and offer high school baseball players from 21 states, Washington D.C., Canada and Puerto Rico, including players who competed with Team USA, Canada and Puerto Rico in the Women’s Baseball World Cup in August 2018. In addition to the on-field action, participants will be treated to special panel presentations designed to prepare the young women for the collegiate recruiting process and offer information about alternative careers within baseball. Franklin Group announced today a partnership with the Los Angeles Clippers to serve as a "Marketing Solutions Partner" for the NBA club. The partnership is a multiyear deal and financial terms of the deal were not disclosed. THE MAIN EVENT
Trail Blazers/Raptors on ESPN at 8p.
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| A CYNOPSIS MESSAGE | CYNOPSIS ESPORTS UPFRONT Monday, April 15 / NYC The esports event that will drive results for those looking to learn, network, and broker deals. Position your brand for a successful year by reserving your spot today ! Last year’s attendees included: Activision Blizzard, Anheuser-Busch, Capital One, Carat, Coca-Cola, DDG, Delta, ESL, Frukt, Havas, Herbalife, Horizon, IBM, IMG, Jack Morton, JPMorgan Chase, Kraft, Mastercard, Media Storm, Mindshare, MLG, MSG, Octagon, Papa John's, PHD, Publicis, Red Bull, Spark Foundry, Squarespace, UM, W+K, Zenith & more. |
ON THIS DAY in 1941: Elmer Layden is named first Commissioner of the NFL. In the Know: Elmer Layden was once part of this apocalypse-themed backfield at Notre Dame. What was the nickname of the quartet of players? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: The book/movie Alive tells the tragic tale of a rugby team from which country? Answer: Uruguay. Kudos: Denis Barry-CBS/NY; Ralph Sorrentino/NY; Mike May-PHIT America/Wellington; Synda Kollman-Charter Marketing Group/Boca Raton; Christian Matthews-Washington Redskins/DC; Kathi Gillin-Comcast Spotlight/Langhorne; Joe Lyons-ESPN/Dallas; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Rich Wolfe-RichCraft/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
PRODUCT & SALES STRATEGY DIR, SHOWS
BUZZ FEED
NYC
Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals
Full info HERE
AD SALES PLANNER/Ovation/NYC: Seeking organized and motivated candidate to join linear sales team. Responsible for developing proposals, allocating inventory and stewarding existing business. Strong communication skills, proficiency in MS Excel and 2 years agency or cable experience desired. Full in HERE (3/15)
MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)
SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)
SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)
MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC: Participate in partnership kick-off calls, related meetings & help project mng as needed. Take notes during calls, recap meetings, help w/ follow-up, routing partnership materials, etc. Undergrad-level w/ concentration in advertising, mktg or comm pref’d. Full info HERE (3/14)
MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)
SR DIR, MUSIC PROGRAM DEVELOPMENT/MTV INTERNATIONAL/NYC: Create, dvlp orig music & talent driven long form series & specials for MTV’s 160 global channels. 7+ yrs exp dev in net or a prod co; or have 7+ yrs reality TV producing exp w/a strong desire to transition to dvlpmnt. Exp w/contract negotiation. Full info HERE (3/14)
SENIOR MGR COMMUNICATIONS/WWE/Stamford CT: Candidate w/strong corp & bus comm background to dvlp/execute plans & programs to enhance the visibility of our brand, businesses, products & talent in print, TV, film, radio, digital & trade outlets. 7+ yrs exp corp comms pref at a media/ent or sports org or property. Full info HERE(3/14)
PRODUCER, ON AIR PROMOTIONS/Spectrum News NY1/NYC: manages projects through all the phases of production and delivery. Write and edit spots for air, and concept ideas for print/radio/web. 2+ years of Television news or production experience. Full info HERE (3/14)
EDITOR, DIGITAL/Spectrum Networks/NYC: Plans, coordinate, and edit content for broadcast. Provide edit support to Digital productions. 6+ years of Technical background in non-linear editing and Premiere Pro. Full info HERE (3/14)
DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)
MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)
SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)
DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp. Full info HERE (3/13)
CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)
CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data.Full info HERE (3/13)
DIGITAL MEDIA SALES, INTEGRATED/WIVB TV/WIVB.com/Buffalo: Resp for generating & growing digital mktg service revenue. Resp for the execution of digital sales, implementation, optimization & reporting of digital campaigns for clients. 2+ yrs outside digital mktg or media sales exp pref’d. Full info HERE (3/12)
SALES ACCOUNT EXEC/WIVB/WNLO TV/Buffalo: Exp’d sale professional w/ 2-3 yrs exp in media sales or outsides sales exp. Proven track record for dvlpng new biz & growing existing business. Able to work successfully in a multi-platform environment selling both TV & Digital products. Full info HERE (3/12)
COUNSEL, DISTRIBUTION & BUSINESS AFFAIRS/PAC-12/LA or SF: Oversight and management of traditional and digital distribution deals including cable, satellite, VOD, and other over-the-top agreements. Full info HERE (3/12)
COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts. Full info HERE (3/12)
SALES COORDINATOR/Emerging Networks TV/Remote work from home: New York Seasoned Multicultural Television Rep Firm seeks to hire a professional sales coordinator to book insertion orders, organize wkly pre & post log & facilitate monthly invoicing. Full info HERE (3/12)
BRAND MARKETING MGR/FreeWheel/NYC: Resp for leading Freewheel brand mktg projects from conception to completion thru creative brainstorming session w/smart technology execs. Demonstrable marketing/brand management experience within an enterprise technology environment. 6-9 yrs of exp in a marcomm capacity w/ increased responsibilities. Full info HERE (3/12)
ACCOUNT SERVICES REPRESENTATIVE, AD SALES/NBCU/NYC: Responsible for maintaining all aspects of account management while providing timely and accurate information to the sales team and to the client. Client Service and/or Account Management exp a +. BA degree req’d. Full info HERE (3/8) DIRECTOR, TALENT RELATIONS/PBS/Arlington, VA: Build a program to recruit and retain the best on-air talent for PBS in all Gen. Audience program genres. 7+yrs of related exp. Full info HERE (3/8) ACCOUNT EXECUTIVE/NBC- WVIT Telemundo/Hartford, CT: Dynamic candidate to join the NBC CT & Telemundo CT local sales team. Responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station’s multi-platform properties. 1 yr sales exp. BA Deg or equiv work exp. Full info HERE (3/8) CUSTOMER SVC REP/Cynopsis/Norwalk CT: Play critical role w/marketing team and be a major support of events & logistics for all events. incl in-bound/out-bound calls with customers, event logistics and communications. comfortable in an "all hands-on deck" enviro a must. MS excel, word, outlook proficient a must. Full info HERE (3/8)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/AD COUNCIL/San Francisco: Mng the day-to-day management of accts & assist in evaluating & executing targeted media partnerships for our 40+ campaigns. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE(3/8) AD SALES PLANNER/SiriusXM/NYC: Motivated, detail-oriented, organized w/strong communication skills & displays a willingness to learn and grow in a fast-paced work environment. 3+ yrs of exp in media advertising (radio and/or pricing & planning/sales analysis a strong +). Full info HERE (3/7)
ASSOCIATE CREATIVE DIRECTOR/GLOW/NYC:Help lead a team of Art Dir, Designers & Motion Designers to develop strong visual narratives that unfold over the course of a campaign. 4-6yrs exp (agency preferred; CPG exp a +) Passion for emerging tech & wide-ranging exp w/ classics (Adobe Creative Suite) Full info HERE (3/2)
SR REPRESENTATIVE, GLOBAL PROMOTIONS/Universal Parks & Resorts/NYC: Mng activity for media promotions in top regional US mkts, internat’l business & TV dvlpmnt projects. Oversee daily project management & execution of Global Media Promotions. 4-7 yrs mktg exp req’d; or equivalent combination of education and exp. Full info HERE (3/2)
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