| A CYNOPSIS MESSAGE | Wednesday, March 6th | The SVA Theatre, NYC " Strategy is essential for short-form content since we're in a time of transition regarding business models. Whether you're looking to attract brands, to incubate new ideas or drive audience to longer content you should know your strategy and endgame." - David Tochterman, CEO of Canvas Media and SFVF moderator of the panel Finding the Right Platforms for Premium Short Form Video. |
SPONSORSHIP & PROMOTION
Secret Deodorant announced its partnership with the US Women’s National Soccer Team which will span 2019 and the Women’s World Cup. Marking the launch of the alliance, Secret has debuted “Cheer for Each Other,” the newest video in its “All Strength, No Sweat” line-up. The video, which was created by an all-female creative and production team and features USWNT forward Alex Morgan, “offers a powerful depiction of strength and how it may be achieved when women cheer for each other, even at a young age.” The brand is also calling on all women to share their own personal “All Strength, No Sweat” stories and moments of cheering for each other for a chance to score tickets to a USWNT game. LaLiga North America, the joint venture between LaLiga and Relevent Sports, introduced their new event property, LaLiga Zone. This marks the first time that a European soccer league created a large-scale immersive activation on the west coast of the US, with LaLiga Zone designed as a series of grassroots events specifically for North American soccer fans offering access and experiences, bringing them closer to the most exciting league in the world. The National Lacrosse League announced an extended partnership with Right To Play, a global organization dedicated to” protecting, educating and empowering youth in need through play and sport, while driving lasting social change in their communities.” Players, coaches, and staff from all NLL teams will be auctioning jerseys and hosting fundraising activities to benefit the youth empowerment organization. DIGITAL, DATA & TECH
Tunity Analytics shared last week’s top 5 sports programs based on OOH viewership for the week of Feb. 25. Show/Network/Date/(000’s) - NCAAB – Kentucky/Tennessee-CBS on March 2 (1169)
- UFC 235 – ESPN on March 2 (1041)
- Honda Classic Golf – NBC on March 3 (1028)
- NCAAB – Duke/Virginia Tech – ESPN on Feb. 26 (961)
- Pennzoil 400 – FOX on March 3 (949)
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning February 25, 2019. OOH numbers (000's) are calculated using Tunity Analytics’ proprietary estimation model. ESPORTS
PUBG detailed the roadmap for qualifying into the top international competitions in PUBG esports for 2019. Opening with the FACEIT Global Summit: PUBG Classic, the first global event on the calendar and will include 24 teams from around the world starting April 16. At the end of Phase 2, top teams from Europe/Middle East/Africa, North America, Latin America, and Oceania will participate in a second PUBG Classic event. To fill out the field of 16 teams, five will come from North America; five will come from Europe/Middle East/Africa, and Oceania and Latin America will send three teams apiece. The third PUBG Classic will run after Phase 2 as well, bringing five pro teams from China, four from Korea, three from Southeast Asia, and two each from Japan and Chinese Taipei/Hong Kong/Macau. 32 teams will then qualify into the PUBG Global Championship, including four each from China, Korea, North America, and Europe/Middle East/Africa along with 11 more from Southeast Asia, Chinese Taipei/Hong Kong/Macau, Japan, Latin America, and Oceania. The remaining five seats will be given to the “wild card” regions from PUBG Classics Headphone manufacturer Audeze hunted down a deal with Echo Fox, locking in a partnership to equip Echo Fox teams with Mobius, a cinematic gaming headphone that features “Audeze planar magnetic drivers and Waves Nx 3D audio technologies.” "Audeze has always been defined by our commitment to innovation and our passion for creating best-in-class listening experiences," stated Sankar Thiagasamudram, CEO of Audeze. "Audeze is very delighted to partner with Echo Fox, an esports organization whose drive and passion for excellence matches our own." The NBA 2K League announced the pool of 198 players who will be eligible for the 2019 NBA 2K League Draft taking place today at Barclays Center in Brooklyn. All 21 teams will complete their six-person roster at the four-round draft, which will begin at 5p, livestreamed on the league’s Twitch channel. This year’s draft pool includes 22 international players from nine countries outside the U.S.: Australia, Canada, China, France, Germany, New Zealand, the Philippines, Spain, and the United Kingdom. With the addition of four expansion teams, 126 players will compete in the NBA 2K League’s second season, and new this year, the number of draft-eligible players will exceed the spots available in the league through the draft. Abrams Artists Agency announced the signing of gaming influencers to its newly launched gaming division. Natalie ‘ZombieUnicorn’ Casanova, Ally ‘AllysGotGame’ Hilliard, Caesar ‘CDNthe3rd’ Noriega (aka Ceez), and Harris Heller the creator of ‘Alpha Gaming’ have joined the roster at the agency and will be represented under the Agency’s Alternative Programming, Licensing and Digital division. Allied Esports’ new live original series PlayTime with KittyPlays, hosted by Kristen “KittyPlays” Michaela, will debut on March 24 at 2p with headline guest Ali “Myth” Kabbani. PlayTime with KittyPlays will be streamed in front of a live studio audience at HyperX Esports Arena Las Vegas on Allied Esports’ new Twitch channel, Twitch.tv/alliedesports, and simulcast on Twitch.tv/kittyplays and Twitch.tv/tsm_myth. THE MAIN EVENT
Rockets/Raptors on TNT at 8p. |
| A CYNOPSIS MESSAGE | The ultimate resource for media’s jobs seekers & hiring managers Are you looking for a media job within the TV, Digital or Sports industries OR are you looking to hire a media professional? The Cynopsis Jobs site offers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. Check out our new Cynopsis Jobs site, here for a complete look on what’s out there. |
ON THIS DAY in 1982: Gaylord Perry signs with the Seattle Mariners. In the Know: Which team retired Gaylord Perry’s #36? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: In Alice in Wonderland, what was used as a mallet to play croquet? Answer: Flamingos. Kudos: Matt Meachem-Gracenote/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Bill Graff-beIN SPORTS/Miami; Andy Pittman-TAMU/College Station; Aimee Clark-Tony Fay PR/Dallas; Dory Petsrillo-Cox Reps/Dallas; Dave Sikula-San Francisco State University/San Francisco; Tom Moore-Kalt Productions/LA; Tony Reyes-ShadowMachine/Holllywood; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Rebecca Klin-Canvas Worldwide/Playa Vista Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
SALES PLANNER
Ovation TV
NYC
Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel.
Full inf HERE
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)
DIRECTOR, DEVELOPMENT/MY Entertainment/NYC: Create unscripted content for broadcast, cable and OTT. 8 years of development and/or production of factual series, specials formats and documentaries. Full info HERE (3/19)
VP SYNDICATED SALES, Northeastern Region/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)
SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full inf HERE (3/15)
MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)
SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)
SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)
MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC: Participate in partnership kick-off calls, related meetings & help project mng as needed. Take notes during calls, recap meetings, help w/ follow-up, routing partnership materials, etc. Undergrad-level w/ concentration in advertising, mktg or comm pref’d. Full info HERE (3/14)
MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)
SR DIR, MUSIC PROGRAM DEVELOPMENT/MTV INTERNATIONAL/NYC: Create, dvlp orig music & talent driven long form series & specials for MTV’s 160 global channels. 7+ yrs exp dev in net or a prod co; or have 7+ yrs reality TV producing exp w/a strong desire to transition to dvlpmnt. Exp w/contract negotiation. Full info HERE (3/14)
SENIOR MGR COMMUNICATIONS/WWE/Stamford CT: Candidate w/strong corp & bus comm background to dvlp/execute plans & programs to enhance the visibility of our brand, businesses, products & talent in print, TV, film, radio, digital & trade outlets. 7+ yrs exp corp comms pref at a media/ent or sports org or property. Full info HERE(3/14)
PRODUCER, ON AIR PROMOTIONS/Spectrum News NY1/NYC: manages projects through all the phases of production and delivery. Write and edit spots for air, and concept ideas for print/radio/web. 2+ years of Television news or production experience. Full info HERE (3/14)
EDITOR, DIGITAL/Spectrum Networks/NYC: Plans, coordinate, and edit content for broadcast. Provide edit support to Digital productions. 6+ years of Technical background in non-linear editing and Premiere Pro. Full info HERE (3/14)
DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)
MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)
SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)
DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp. Full info HERE (3/13)
CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)
CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data.Full info HERE (3/13)
DIGITAL MEDIA SALES, INTEGRATED/WIVB TV/WIVB.com/Buffalo: Resp for generating & growing digital mktg service revenue. Resp for the execution of digital sales, implementation, optimization & reporting of digital campaigns for clients. 2+ yrs outside digital mktg or media sales exp pref’d. Full info HERE (3/12)
SALES ACCOUNT EXEC/WIVB/WNLO TV/Buffalo: Exp’d sale professional w/ 2-3 yrs exp in media sales or outsides sales exp. Proven track record for dvlpng new biz & growing existing business. Able to work successfully in a multi-platform environment selling both TV & Digital products. Full info HERE (3/12)
COUNSEL, DISTRIBUTION & BUSINESS AFFAIRS/PAC-12/LA or SF: Oversight and management of traditional and digital distribution deals including cable, satellite, VOD, and other over-the-top agreements. Full info HERE (3/12)
COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts. Full info HERE (3/12)
SALES COORDINATOR/Emerging Networks TV/Remote work from home: New York Seasoned Multicultural Television Rep Firm seeks to hire a professional sales coordinator to book insertion orders, organize wkly pre & post log & facilitate monthly invoicing. Full info HERE (3/12)
BRAND MARKETING MGR/FreeWheel/NYC: Resp for leading Freewheel brand mktg projects from conception to completion thru creative brainstorming session w/smart technology execs. Demonstrable marketing/brand management experience within an enterprise technology environment. 6-9 yrs of exp in a marcomm capacity w/ increased responsibilities. Full info HERE (3/12)
ACCOUNT SERVICES REPRESENTATIVE, AD SALES/NBCU/NYC: Responsible for maintaining all aspects of account management while providing timely and accurate information to the sales team and to the client. Client Service and/or Account Management exp a +. BA degree req’d. Full info HERE (3/8) DIRECTOR, TALENT RELATIONS/PBS/Arlington, VA: Build a program to recruit and retain the best on-air talent for PBS in all Gen. Audience program genres. 7+yrs of related exp. Full info HERE (3/8) ACCOUNT EXECUTIVE/NBC- WVIT Telemundo/Hartford, CT: Dynamic candidate to join the NBC CT & Telemundo CT local sales team. Responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station’s multi-platform properties. 1 yr sales exp. BA Deg or equiv work exp. Full info HERE (3/8) CUSTOMER SVC REP/Cynopsis/Norwalk CT: Play critical role w/marketing team and be a major support of events & logistics for all events. incl in-bound/out-bound calls with customers, event logistics and communications. comfortable in an "all hands-on deck" enviro a must. MS excel, word, outlook proficient a must. Full info HERE (3/8)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/AD COUNCIL/San Francisco: Mng the day-to-day management of accts & assist in evaluating & executing targeted media partnerships for our 40+ campaigns. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE(3/8) AD SALES PLANNER/SiriusXM/NYC: Motivated, detail-oriented, organized w/strong communication skills & displays a willingness to learn and grow in a fast-paced work environment. 3+ yrs of exp in media advertising (radio and/or pricing & planning/sales analysis a strong +). Full info HERE (3/7) |
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