| A CYNOPSIS MESSAGE | CYNOPSIS UPFRONT/NEWFRONT PORTAL Sponsored by: The Weather Channel Television Network The ultimate guide & research tool for the media buying community looking for the who-what-where-when of the Upfronts and NewFronts. What you’ll find… -calendar of the Upfront schedule -network resource guides detailing programs, demo info, and more -regular updates from the presentations, road shows, and meetings |
SPONSORSHIP & PROMOTION
The LPGA is unveiling its new brand positioning designed to embrace its history and look toward the future with the motto: Drive On. “Drive On is clearly rooted in golf, but it’s a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus, and tenacity that it takes to achieve our goals,” the company stated about the move. “For nearly 70 years, the LPGA has been ‘driving on’ to create greater opportunity for women,” said Roberta Bowman, LPGA’s Chief Brand and Communications Officer on the announcement. “Standing on the shoulders of our 13 Founders and the other outstanding women who came before them, the members of the LPGA today are fully prepared to carry the future on their shoulders. Crushing it everyday so that today’s youth can crush it for the next generation.”
UNINTERRUPTED , in co-production with Thirty Five Ventures and Alaska Airlines, is launching a new series tilted FLY BY. The original, three-part series will give viewers a tour of the cities that their favorite NBA stars call home, following Kevin Durant (who serves as an advisor to Alaska Airlines’ CEO), Kyle Kuzma and D’Angelo Russell as they explore San Francisco, Los Angeles and Brooklyn. The show will be released social channels and be available for viewing on select Alaska Airlines flights.
Oakley locked in a partnership with NFL quarterback, Patrick Mahomes II, who becomes the first ever football player to join Team Oakley. As part of the partnership, Mahomes will support the brand’s lens technology, PrizmTM and the quarterback will be featured in the brand’s See It in Prizm campaign. The Sherwin-Williams Company signed a five-year extension that will take effect after next year’s tournament and continue its Valspar brand’s sponsorship of the Valspar Championship through 2025. In addition to the tournament sponsorship, Valspar will remain an Official Marketing Partner with the PGA TOUR as the “Official Paint Supplier” and Sherwin-Williams will continue to serve as a local presenting sponsor of the tournament. DIGITAL, DATA & TECH
Amazon announced the launch of MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service. Prime members streaming MLB.TV on Fire TV devices (Fire TV Cube, Fire TV Stick, Fire TV Stick 4K, and Fire TV Edition) will have access to Prime Video’s exclusive X-Ray feature, which allows fans to access live in-game stats, team and player details and play-by-play information while they watch. The NBA and YouTube announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA Africa YouTube channel will celebrate the impact of African players in the NBA. ESPORTS
- Overwatch lands a spot on N3rd Street
- ESL brings Pro League to France
- Fortnite’s next move
- GTA V’s resurgence
- Allied breaks in Newegg
- H4X cracks Macy’s code
- Google ups ante with Stadia
INDUSTRY/ROSTER MOVES
NBC Sports Washington named Brett Sullivan as Vice President of Sales, Jen Allen asSenior Director of Marketing and Heather Steffan as Local Sales Manager. For the past two years, Sullivan has served as Director of National Digital Sales for NBC Sports Regional Networks after six years as Digital Sales Manager for NBC Sports Washington. Allen joins the network from PBS, where she held senior marketing positions for the past 13 years. Steffan has been a Senior Account Executive with NBC Sports Washington for more than 10 years. THE MAIN EVENT
First round action across CBS, TBS, TNT and truTV begins with Minnesota/Louisville on CBS at 12:15p. |
| A CYNOPSIS MESSAGE | Join us for our free webinar on March 26… Mobile Video: How to Create a User Experience that Drives Revenue During the 60-min. webinar, you’ll learn what to consider when looking for a video download, so you can ensure your solution will: increase engagement, reduce churn, increase revenue, leapfrog your competitors, work within permissions models, offer advertising opportunities, be versatile, and more! |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
SR. NEWS DESK ASSOC
E! Entertainment
NYC
Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE
MANAGER, CORPORATE RESEARCH AND STRATEGY/Discovery Inc/NY: Responsible for analyzing data and trends across media and developing key audience analysis across Discovery's linear and non-linear platforms. Must have 5+ yrs exp in media research and knowledge of Nielsen data and systems. Ability to work in a fast-paced high-pressure environment without sacrificing accuracy to detail. Full info HERE (4/1)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource and thought leader in the sales department, managing ideation and response to RFPs, creating product knowledge one sheets based on assigned network and disciplines, knowledgeable in digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full Info/Apply: http://www.aenetworks.com/careers (3/31)
SR. NEWS DESK ASSOC/E! Entertainment/NYC: Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE (3/31)
COORD, RESEARCH & INSIGHTS/Endemol Shine North America/North Hollywood: Ideal candidate must have a strong interest in TV ratings & research and comfortable working with numbers/large data sets with a strong focus on accuracy & attention to detail. Must have 1+ yrs as an assist, coord or analytical role at TV studio, broadcast or cable network. Excel and PowerPoint required. Job training provided. Full Info/Apply HERE (3/31) ACCT EXECUTIVE/CNN Airport Network/NY: Resp include identifying prospects, generating leads and penetrating client companies/agencies at all levels. Primary function is to drive new business for the network. Req include 5+ yrs in media sales, ability to exceed targets and building sr level client/agency relationships. Team player who works well in a large multi-platform sales organization. Full Info/Apply HERE (3/31)
ACCT DIRECTOR, PARTNERSHIP SALES/GSTV/NY: Ideal candidate must be able to drive aggressive rev targets across multiple GSTV rev opps within WPP Holding Co. by creating solutions for customers. An understanding of nat advtg, digital video and data-driven aud targeting and attribution marketplace. Min of 3+ yrs media exp, including 1+ yrs in sales. Ability to manage multiple high-priority projects simultaneously. Full Info/Apply HERE (3/31)
AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to service clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep manage fast paced, time sensitive environment. BA/BS req. Full info/apply HERE (3/29)
DIRECTOR, LEGAL & BUSINESS AFFAIRS/TV One/NYC: As secondary mgr, you are responsible for providing business and legal support to all departments of TV On. Structure, negotiate and draft a variety of content acquisition agreements minimum of 7 years of television industry experience pref’d. Full info HERE (3/29)
PRODUCER, DIGITAL & SOCIAL MEDIA/TV One/Silver Spring MD: Build promotional & original digital content to build the TV One digital brand.Dvlp/prod promotional content (incl articles, videos & any other media) to support our orig. 3+ yrs exp in building, managing, and growing a website for a medium/large size org. Full info HERE (3/29)
ACCOUNT EXECUTIVE, MEDIA BUYING & PLANNING/Spero Media/NYC: Organized, detail-oriented team player w/min 1yr of media buying/plan’g exp, interested in actively participating in media buying & plan’g/promotion for variety of sports/ent clients incl: US Open Tennis, NY Jets, Blue Man Group, NY Mets + Full info HERE (3/29)
ACCOUNT EXECUTIVE /NBC/TELEMUNDO/PHILADELPHIA: Self-motivated well organized team player to identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min of 3 yrs exp in media sales. Full info HERE (3/28) DIRECTOR of MEDIA, SOCIAL & EMERGING/Ad Council/San Francisco: Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships. Full info HERE (3/27)
DIR, LEGAL AFF/GSN/Santa Monica: 5+ yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of production deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/27)
DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/26)
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/26)
ACCOUNT EXEC/SR ACCOUNT EXEC/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/24)
DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/24)
ANALYST, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/24)
DIRECTOR, ENTERTAINMENT MARKETING, LIFESTYLE GROUP/starpower LLC/NYC: Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns. 5+ yrs. of talent procurement/buying exp. Full info HERE (3/23) SR DIRECTOR, INFLUENCER MARKETING/starpower LLC/NYC: Thought-leader for clients and agency; strategist and trusted adviser for clients. 7-10 years in the digital space with proven experience delivering successful programs across channels.Full info HERE (3/23)
CAMPAIGN MGR, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (including global) for a campaign based on client brief incl rsrch, leveraging tools & network. 3+ yrs in digital & influencer mktg space with proven exp delivering successful digital/social programs across channels. Full info HERE (3/23)
PRODUCERS (2)/9 Story Media/NYC: Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5 yrs prod exp. Full info HERE (3/22)
SALES PLANNER/TENNIS CHANNEL TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 2-4+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full info HERE (3/22) |
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