SPONSORSHIP & PROMOTION Ford Performance is looking to bring the company’s Mustang brand to the Monster Energy NASCAR Cup Series next year, which will mark Ford’s fourth different Monster Energy Series model since the “modern era” began in 1972, according to NASCAR, following the likes of the Thunderbird, Taurus and Fusion, which the current model. According to Ford officials, the Mustang is still going through initial testing and will be formally submitted to NASCAR for approval this summer. Visa locked in a deal with professional footballer, Zlatan Ibrahimovic, who will be the new face of its global marketing campaign ahead of of the 2018 FIFA World Cup Russia. “We have always been aware of Zlatan’s impressive on-field accomplishments, global appeal and colorful personality,” said Lynne Biggar, Chief Marketing and Communications Officer, Visa Inc. “At Visa, we are thrilled to partner with Zlatan to bring our FIFA World Cup™ campaign and product innovation to life and connect with fans around the globe, showing once again Visa is ‘Everywhere You Want To Be’.” Global sports entertainment brand Topgolf will celebrate National Golf Day on April 25, by offering complimentary golf lessons at 37 venues across the United States (with the exception of its Las Vegas location). In partnership with WE ARE GOLF, and guest who visits a Topgolf venue on April 25 from 9a-9p will receive a free, five-minute lesson from a golf professional. DIGITAL & STREAMING The Vegas Stats and Information Network revealed that the platform will now deliver daily sports updates for Cheddar Big News, Cheddar’s new general news network. Cheddar Big News will run VSiN video updates covering sports information and markets as part of the new network’s focus on the biggest news stories of the day. VSiN will supply multiple updates each day from its Las Vegas studio located in the middle of the sports book at the South Point Hotel, Casino & Spa. beIN Sports Connect launched LaLigaTV, a new channel produced by LaLiga. The channel will include all LaLiga games live along with an exclusive new studio show analyzing the action before and after each match day, twice daily news bulletins throughout the week, and re-runs of the current season’s games. ESPN’s FiveThirtyEight is moving, and will settle down with sister company ABC News, which said it would acquire the platform and become a part of the news division. ESPORTS Immortals are doing the Dew, inked a comprehensive partnership with Mountain Dew to make it the team’s first-ever “Official Beverage.” The pair are planning a slateof digital and live activations, including extensive programming on Mountain Dew’s Twitch channel, while players will be integrated into Mountain Dew-branded esports events, including Dew Tour and Mountain Dew League. In addition, Mountain Dew, Immortals and Lionsgate will team up on several premium content initiatives and properties as part of the partnership, including a pilot for an unscripted esports series offering fans a behind-the-scenes look at Immortals and its players. THE MAIN EVENT Jazz/Thunder on NBA TV at 8p. |
A CYNOPSIS MESSAGE | ANNOUNCING: THE 2018 CYNOPSIS MEASUREMENT & DATA CONFERENCE August 2nd, 2018 | 11:30am – 4pm | NYC Sponsored by TV Time “There is nothing more important to the industry than audience measurement. Each year, tens of billions of dollars are invested based on their results. In the upcoming year, there will be a major transformation.” - Brad Adgate (Industry consultant & measurement guru) Join us for a thoughtful and candid examination of cross-platform video measurement. CONFERENCE INFO |
ON THIS DAY in 1995: Joe Montana announces his retirement from the NFL In the Know: Which team did Notre Dame’s Joe Montana beat to win the 1977 college football national championship? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Which four MLB teams did Nolan Ryan play for? Answer: The Mets, Angels, Astros and Rangers. Kudos: Marc Wollis-Cadent Network/NY; Andrew Feingold-Fox News/NY; Mike Bako-D S Simon Media/NY; Conor Moran-Pixability/NY; Joe Schreiber-3 Penny Films/Bethesda; Jay Leon-Turner Sports/Atlanta; Mark Lehman-Atlanta Braves/Atlanta; Rick Wiener-Allebach Communications/Philadelphia; John Kukla-KDFW/KDFI/Dallas-Fort Worth; Lance Davis-ESPN Milwaukee/Milwaukee; Bill Robertson-WCHA/Bloomington; Mark Stulberger-Stully’s Broadcasting School/Houston; Dave Sikula-San Francisco State University/San Francisco; Dave Behar-ION Network/Manhattan Beach; Willie Price-American Forces Network/Riverside; Jim Bernard-VER/LA Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY FREELANCE PROJECT MGR PARAMOUNT NETWORK NYC Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume PNcreative@viacom.com JOB OPENING: FREELANCE PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume PNcreative@viacom.com (4/24)
JOB OPENING: DIRECTOR, HUMAN RESOURCES/Telemundo KNTV/San Jose: Provide strategic HR leadership for NBC Bay Area TV Stations (NBC Bay Area and Telemundo 48). Min 7 yrs professional HR exp. Fluent in Spanish – verbal and written. Full info/apply HERE (4/24)
JOB OPENING: SALES ASSISTANT/GSN/Chicago: Provide sales support to Exec Dir, Acct Execs & Planners. Deal Maintenance, traffic, mtg prep & admin duties. Strong math skills a must, MS Office, knowledge of gen media terms. BA/BS deg min req’d. Full info/apply HERE (4/24)
JOB OPENING: EXECUTIVE ASSISTANT/Pearl Studio LLC/NYC: Exec Asst to Chief Creative Officer. 2+ yrs working exp. Native English speaker, mandarin proficiency a +. Strong skills in comm, prioritization, organization & follow-thru. Works well under pressure. Thrives in a demanding/fast-paced enviro. Full info/apply HERE (4/24) JOB OPENING: FREELANCE ASSOCIATE PRODUCER/EDITOR/PARAMOUNT NETWORK/NYC: Work in brand creative dept for Paramount Network, producing and editing promos and short form content. Prior experience in scripted programming a plus. Resume to: PNcreative@viacom.com (4/23) JOB OPENING:BIZ DEV & MKTG MGR/Clio Awards/NYC: Drive growth for our Clio Entertainment, Music and Sports programs. 4+ years biz dev, B2B sales, start-up, ad agency or mktg exp. Must be detail-oriented, creative and possess excellent communication, CRM and Excel skills. Apply HERE (4/23)
JOB OPENING: DIRECTOR OF PUBLIC AFFAIRS/PAC-12 CONFERENCE/SF: Extensive exp in strategic communications, expertise in corporate communications, issues management, brand communications, crisis management, thought leadership, executive communications and all aspects of communications writings. Full posting/apply HERE (4/23) JOB OPENING: SVP PUBLIC PROGRAMMING/The Paley Center for Media/NYC: Dvlp strategic vision, creation & implementation for Public Programs in NY & LA. 15+ yrs exp producng relvnt & note-worthy programs in entertainment, media & sports. Contacts w/TV networks, actors, celebrities, showrunners a must. Full info/apply HERE (4/23) JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (4/23) |
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