A CYNOPSIS MESSAGE | The Cynopsis Social Good Awards May 22nd | 8:30am – 10:30am |The Yale Club | New York City The Cynopsis Social Good Awards proudly recognizes excellence in the area of social good in the TV and entertainment industry, honoring everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Join us on May 22nd when we announce the winners from 8:30am-10:30am at the Yale Club in NYC. Click here to see the full list of finalists and register before May 11th to save $100 on your ticket! |
SPONSORSHIP & PROMOTION The Players’ Tribune and Toyota are partnering for an original, three-part video series titled Off the Track. The series will showcase the lives and journeys of three Toyota drivers from different professional racing circuits: Daniel Suárez (NASCAR), Antron Brown (NHRA) and Fredric Aasbo (Formula Drift). The series premieres today with the two remaining videos are slated to air in May and will run on The Players’ Tribune and its social channels. IMG and NBC Sports announced that The PNC Financial Services Group has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren. PNC’s multi-year extension as title sponsor keeps the PGA Tour Challenge Event in Orlando. Colorado State University announced a $37.7 million deal with official credit union partner, Public Service Credit Union. The agreement brings the total naming rights revenues at Colorado State to $57 million for the stadium. The Colorado State agreement with PSCU is for 15 years and includes annual escalator clauses for inflation, as well as a signing bonus. DIGITAL & STREAMING Formula One picked up a stake in PlayON as part of a strategic partnership that will see PlayON become Formula One's official fantasy gaming partner along with the live integration of F1 TV across PlayON's streaming service. PlayON will enter the U.S. market this year following the F1 partnership. “Formula One is continuously looking for ways to engage with new audiences, particularly in the digital space,” said Frank Arthofer, Formula One’s director of digital and new business. “Fantasy Sports is an exciting industry and offers us the opportunity to engage with a young and vibrant fan base.” The Olympic Channel reached cooperation agreements with the international governing bodies for kickboxing, SAMBO, and squash, and the Federation Internationale Cinema Television Sportifs to collaborate on content for the multi-platform global media destination. That brings the the number of partners who have announced similar agreements with the Olympic Channel to 67. Bleacher Report detailed plans to tackle the NFL Draft, where during the first three rounds, B/R NFL experts Chris Simms, Matt Miller, and Adam Lefkoe will provide fans with “free-flowing, off-the-cuff analysis on the Draft via Facebook Live.” The trio will also tape 2-3 minute packaged analysis segments after each pick for distribution in the NFL team channels of B/R's award-winning mobile app. ESPORTS PlayVS, the venture-backed startup building the online and offline infrastructure for high school esports, locked in an exclusive partnership with the National Federation of State High School Associations and the NFHS Network. PlayVS will collaborate on the national rollout of esports in high schools, creating a scalable program that allows the 14.5 million high school students to compete in various esports on behalf of their school, culminating in state championships. PlayVS’ inaugural season will commence October 2018, with an initial rollout in at least 15 states with two seasons each school year. Nitro Circus and video game developer and publisher Psyonix locked in a deal to make Rocket League an official partner of Nitro Circus globally for 2018 with the game integrated into all of Nitro Circus’s live shows worldwide. “We are excited to form this custom partnership with Rocket League, which will see a host of exciting initiatives and content rolled out on a global platform.” said Nitro Circus’ Chief Commercial Officer, Brett Clarke. “Both audiences, ours and Rocket League’s, are very synergistic. More importantly, our athletes are avid Rocket League enthusiasts and we look forward to giving our fans the opportunity to compete against them throughout the year.” Esports Arena Las Vegas named HyperX as the venue’s official peripheral and arena partner, featuring HyperX gaming headsets, keyboards, mice and mouse pads for their esports tournaments, events and gaming stations. HyperX gaming peripherals will also be available in the arena’s merchandise store. “Our vision for Esports Arena Las Vegas was to create the ultimate interactive entertainment experience for casual and competitive gamers,” Simon Temperley, CMO of Allied Esports, said. “Providing HyperX peripherals to our customers and competitors will ensure we are offering an elite gaming experience that delivers superior performance to all in the arena.” The Collegiate StarLeague locked in its the top teams competing for the 2018 North American Grand Finals on April 28-29. The two day tournament will feature a first-of-its-kind collegiate Fortnite tournament, an Overwatch invitational, Vainglory invitation, open beta access to Quake Champions and Super Smash Bros for Wii U and Melee West Divisionals. It will also include teams from: Dota 2: McMaster University, Rochester Institute of Technology, UC Davis and Stony Brook University Counter-Strike: Global Offensive: Virginia Commonwealth University, Robert Morris University, CUNY Baruch and UCLA League of Legends: Simon Fraser University, University of British Columbia, Robert Morris University and University of Illinois Urbana Champaign THE MAIN EVENT Flyers/Penguins on NBCSN at 7p. |
A CYNOPSIS MESSAGE | Have you checked out our new Upfront Portal? The Cynopsis Upfront / NewFronts Portal includes updates from the presentations, road shows, & meetings. It is the ultimate online guide and research tool for the media buying community looking for the who, what, where, when of the 2018-9 Upfronts & NewFronts. Make your busy season a little more manageable. Sponsored by The Weather Channel . VISIT THE PORTAL |
ON THIS DAY in 1986: Michael Jordan sets an NBA Playoff record by scoring 63 points. In the Know: For the one season that the Eagles merged with the Pittsburgh Steelers, what was the team name? ( Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Who was the first person to compete in both the Indianapolis 500 and the Daytona 500? Answer: Most popular answer is AJ Foyt, but it looks like the answer is actually Dan Gurney, who completed it in 1962. (Foyt didn’t run Daytona until 1963). Kudos: Tom Moore -Kalt Productions/LA Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY DIGITAL AD OPS ASSOCIATE A+E Networks NY Execute day-to-day testing, optimization & troubleshooting of all non-linear ad/promotional campaigns and contribute to large-scale digital projects that provide personal and professional growth. Full info/apply HERE JOB OPENING: DIGITAL CUSTOMER ACQUISTION DIRECTOR/Momentous/San Fran or Boston: Build sports nutrition brand thru data-driven mktg ads; lead direct sales initiatives online. Passionate growth hacker/strategist to drive customer acquisition, loyalty & sales perf to max ROI & LTV. 5 yrs digital acquisition mktg exp. Full info/apply HERE (4/27)
JOB OPENING: DIGITAL AD OPS ASSOCIATE/A+E Networks/NY: Execute day-to-day testing, optimization & troubleshooting of all non-linear ad/promotional campaigns and contribute to large-scale digital projects that provide personal and professional growth. Full info/apply HERE (4/26) JOB OPENING: MGR, PROGRAM SCHEDULING/SYFY/NYC: Genre-passionate candidate with a wide-ranging and extensive background in Program Scheduling. Mng short-term plan’g, scheduling & stunting on the network w/the goal of driving ratings. Min 4 yrs working in programming or scheduling. Full info/apply HERE (4/26) JOB OPENING: FREELANCE PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume PNcreative@viacom.com (4/25)
JOB OPENING: DIRECTOR, HUMAN RESOURCES/Telemundo KNTV/San Jose: Provide strategic HR leadership for NBC Bay Area TV Stations (NBC Bay Area and Telemundo 48). Min 7 yrs professional HR exp. Fluent in Spanish – verbal and written. Full info/apply HERE (4/25)
JOB OPENING: SALES ASSISTANT/GSN/Chicago: Provide sales support to Exec Dir, Acct Execs & Planners. Deal Maintenance, traffic, mtg prep & admin duties. Strong math skills a must, MS Office, knowledge of gen media terms. BA/BS deg min req’d. Full info/apply HERE (4/25)
JOB OPENING: EXECUTIVE ASSISTANT/Pearl Studio LLC/NYC: Exec Asst to Chief Creative Officer. 2+ yrs working exp. Native English speaker, mandarin proficiency a +. Strong skills in comm, prioritization, organization & follow-thru. Works well under pressure. Thrives in a demanding/fast-paced enviro. Full info/apply HERE (4/24) JOB OPENING: FREELANCE ASSOCIATE PRODUCER/EDITOR/PARAMOUNT NETWORK/NYC: Work in brand creative dept for Paramount Network, producing and editing promos and short form content. Prior experience in scripted programming a plus. Resume to: PNcreative@viacom.com (4/24) JOB OPENING:BIZ DEV & MKTG MGR/Clio Awards/NYC: Drive growth for our Clio Entertainment, Music and Sports programs. 4+ years biz dev, B2B sales, start-up, ad agency or mktg exp. Must be detail-oriented, creative and possess excellent communication, CRM and Excel skills. Apply HERE (4/24)
JOB OPENING: DIRECTOR OF PUBLIC AFFAIRS/PAC-12 CONFERENCE/SF: Extensive exp in strategic communications, expertise in corporate communications, issues management, brand communications, crisis management, thought leadership, executive communications and all aspects of communications writings. Full posting/apply HERE (4/23) JOB OPENING: SVP PUBLIC PROGRAMMING/The Paley Center for Media/NYC: Dvlp strategic vision, creation & implementation for Public Programs in NY & LA. 15+ yrs exp producng relvnt & note-worthy programs in entertainment, media & sports. Contacts w/TV networks, actors, celebrities, showrunners a must. Full info/apply HERE (4/23) JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (4/23) |
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