| A CYNOPSIS MESSAGE FROM beIN SPORTS | beIN SPORTS presents the greatest soccer rivalry on the planet. The countdown has begun towards the May 6th clash between eternal rivals FC Barcelona and Real Madrid. El Clasico features legendary super stars Ronaldo and Messi, live from Camp Nou, in what many consider the most intense soccer match in the world.
For all beIN SPORTS times and schedules please check your local listings
at: http://www.beinsports.com/us/tv-guide |
| A CYNOPSIS MESSAGE | | Cynopsis’ Latest Webinar: Ratings: What You Need to Know, NOW Wednesday, May 23 rd | 1:30pm You’ll learn: The latest methods for effectively targeting precision audiences Best practices for combining first-party data with third party research to extend your reach Tools for advertisers to combine TV viewing behavior with transactional data to measure purchases Targeting viewers via OTT and smart TVs REGISTER YOUR TEAM TODAY |
SPONSORSHIP & PROMOTION
Hyundai is taking on the NFL Draft with a second season of Rolling with the Rookies, presented by Hyundai. The four-episode series bring athletes back home to visit the people, places and moments that defined their journeys. This year saw the auto brand team up with four prospects projected to be taken in the first round, including Wyoming quarterback Josh Allen, Alabama defensive back Minkah Fitzpatrick, Texas offensive lineman Connor Williams and LSU running back Derrius Guice, to profile their road to the NFL and their personal stories of triumph and perseverance. ESPN is once again teaming up with recording artist and Grammy Award-nominee J. Cole in a new NBA Playoffs campaign that features the exclusive broadcast debut of J. Cole’s song “ATM.” Entering its second weekend of NBA Playoffs coverage, ESPN and ABC’s viewership is off to its best start in seven years with the two networks combining to generate an average of 4,045,000 viewers during opening weekend, up five percent year over year. Major League Soccer’s Chicago Fire locked in a stadium naming rights deal with SeatGeek. The accord will see the club’s 28,000-seater home renamed SeatGeek Stadium after the conclusion of the current season. Bloomberg reports that the contract is likely to be worth between $2.5-$4 million per year. Nathan’s Famous detailed activations plans for the current MLB season, continuing its partnership as the Official Hot Dog of MLB. Nathan’s Famous will once again be a supporter of the league’s “PLAY BALL” initiative and has launched a national sweepstakes through which fans can enter for a chance to win an All-Star experience. “Last year, our partnership with MLB helped us share Nathan’s Famous premium, all-beef franks with baseball fans across the country,” said Michael Paribello, Smithfield Foods senior director of marketing. “The energy and enthusiasm that fans have for the game is incredible! By returning as the Official Hot Dog of MLB and working with the league on our national sweepstakes this year, we’re thrilled to bring the signature flavor of Coney Island to fans nationwide and celebrating this exciting sport in an even bigger way.” DIGITAL & STREAMING
Meanwhile, ESPN reports that Major League Baseball and the NBA are in talks to drop their stakes in DraftKings and FanDuel. DraftKings first saw MLB as an investor in 2013 while the NBA picked up an ownership stake in FanDuel in 2014. Both leagues, however, report that they will continue to work with the companies. In a statement, MLB said: “While we have initiated discussions regarding potential changes to the structure of our relationship, we look forward to continuing our valued partnership with DraftKings,” adding that “MLB and DraftKings will continue to collaborate on innovative approaches to enhance the fan experience.” ESPORTS
Tyler "Ninja" Blevins broke his own record at his Fortnite event at Esports Arena in Las Vegas where - at its peak – his stream drew over 660,000 concurrent viewers, topping the recent record on Twitch previously set when he played with the rapper Drake. Overall, $50,000 was awarded at the event. 76ers Gaming Club, the NBA 2K League team of the Harris Blitzer Sports & Entertainment portfolio, named Raynor Group as its Official Gaming Chair Provider of the team. The company will equip 76ers GC players and front office executives with 76ers GC-branded gaming chairs. Meanwhile, Knicks Gaming inked a partnership with Turtle Beach for the NBA 2k League. The deal sees Knicks Gaming utilize the audio brand at the team’s gaming facility, and the two companies will look to produce a slate of content together during the inaugural season. Intel Extreme Masters announced that it will once again team with HyperX for the next season. The partnership marks the sixth year in a tow the two companies will join forces, with HyperX serving as the exclusive peripheral and memory partner for season 13. HyperX products, including headsets, keyboards, mice, mouse pads, and PC memory, will be used to support IEM, and to provide competing players with equipment of the highest quality, ensuring the best competitive experience possible. THE MAIN EVENT
Bruins/Maple Leafs on NBCSN at 7p. |
| A CYNOPSIS MESSAGE | | The Cynopsis Social Good Awards May 22nd | 8:30am – 10:30am |The Yale Club | New York City The Cynopsis Social Good Awards proudly recognizes excellence in the area of social good in the TV and entertainment industry, honoring everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Join us on May 22nd when we announce the winners from 8:30am-10:30am at the Yale Club in NYC. Click here to see the full list of finalists and register before May 11th to save $100 on your ticket! |
ON THIS DAY in 1962: The New York Mets score their first franchise win. In the Know: Who was the Mets’ first manager? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: For the one season that the Eagles merged with the Pittsburgh Steelers, what was the team name? Answer: The Steagles. Kudos: Rich Boland-Oath/NY; Dan Elias-Verizon/Ashburn; Peter Lasser-Lasser Productions/Atlanta; Matt Laramee-MMSI/Warwick; Dana Worby-Robinson-DraftKings/Boston; Andy Pittman-TAMU/College Station; Dan Wilhelm-Caddo Lake Capital/Dallas; Dan Schaefer-Spectrum Reach/LA; Tom Moore-Kalt Productions/LA; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY DIGITAL CUSTOMER ACQUISITION DIRECTOR
Momentous
San Fran or Boston
Build sports nutrition brand thru data-driven mktg ads; lead direct sales initiatives online. Passionate growth hacker/strategist to drive customer acquisition, loyalty & sales perf to max ROI & LTV. 5 yrs digital acquisition mktg exp.
Full info/apply HERE JOB OPENING: CREATIVE DIRECTOR/Science/LA: Strong eye to oversee creative dev of promo cmpgns, branding & cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings thru brand character & personality. Inspire staff & freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (4/28)
JOB OPENING: EXECUTIVE PRODUCER 2 needed/Studio Now/Palo Alto/Bay Area: 2 new EP roles onsite with a Fortune 100 client’s internal comms group. 1st EP = Modern Video Prod Strategy, 2nd EP = Corp Event Prod. Need talented, smart, creative client-focused leaders w/deep exp in video and event prod. Full info/apply HERE (4/28)
JOB OPENING: DISTRIBUTION & LICENSING SALES MANAGER/PAC-12/SF: Develop & maintain a pipeline of prospective distribution partners, focusing on licensing/digital syndication outlets and small MVPDs. Full posting/Apply HERE(4/28)
JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCU/NYC: NBCU Owned Stations looking for a dynamic, creative, Adobe Analytics leader to guide the reporting & analytics across divisions’ digital properties. Min 4 yrs of Research and/or Analytics experience using Adobe Analytics. Full info/apply HERE (4/28)
JOB OPENING: DIGITAL CUSTOMER ACQUISITION DIRECTOR/Momentous/San Fran or Boston: Build sports nutrition brand thru data-driven mktg ads; lead direct sales initiatives online. Passionate growth hacker/strategist to drive customer acquisition, loyalty & sales perf to max ROI & LTV. 5 yrs digital acquisition mktg exp. Full info/apply HERE (4/27)
JOB OPENING: DIGITAL AD OPS ASSOCIATE/A+E Networks/NY: Execute day-to-day testing, optimization & troubleshooting of all non-linear ad/promotional campaigns and contribute to large-scale digital projects that provide personal and professional growth. Full info/apply HERE (4/26)
JOB OPENING: MGR, PROGRAM SCHEDULING/SYFY/NYC: Genre-passionate candidate with a wide-ranging and extensive background in Program Scheduling. Mng short-term plan’g, scheduling & stunting on the network w/the goal of driving ratings. Min 4 yrs working in programming or scheduling. Full info/apply HERE (4/26)
JOB OPENING: FREELANCE PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume PNcreative@viacom.com (4/25)
JOB OPENING: DIRECTOR, HUMAN RESOURCES/Telemundo KNTV/San Jose: Provide strategic HR leadership for NBC Bay Area TV Stations (NBC Bay Area and Telemundo 48). Min 7 yrs professional HR exp. Fluent in Spanish – verbal and written. Full info/apply HERE (4/25)
JOB OPENING: SALES ASSISTANT/GSN/Chicago: Provide sales support to Exec Dir, Acct Execs & Planners. Deal Maintenance, traffic, mtg prep & admin duties. Strong math skills a must, MS Office, knowledge of gen media terms. BA/BS deg min req’d. Full info/apply HERE (4/25)
JOB OPENING: EXECUTIVE ASSISTANT/Pearl Studio LLC/NYC: Exec Asst to Chief Creative Officer. 2+ yrs working exp. Native English speaker, mandarin proficiency a +. Strong skills in comm, prioritization, organization & follow-thru. Works well under pressure. Thrives in a demanding/fast-paced enviro. Full info/apply HERE (4/24)
JOB OPENING: FREELANCE ASSOCIATE PRODUCER/EDITOR/PARAMOUNT NETWORK/NYC: Work in brand creative dept for Paramount Network, producing and editing promos and short form content. Prior experience in scripted programming a plus. Resume to: PNcreative@viacom.com (4/24)
JOB OPENING:BIZ DEV & MKTG MGR/Clio Awards/NYC: Drive growth for our Clio Entertainment, Music and Sports programs. 4+ years biz dev, B2B sales, start-up, ad agency or mktg exp. Must be detail-oriented, creative and possess excellent communication, CRM and Excel skills. Apply HERE (4/24)
|
|
