| A CYNOPSIS MESSAGE | Calling all innovators, game-changers, marketing mavens and analytical aces… Take your places at the podium at the Cynopsis Top Women in Media Awards This will be the biggest group of women being honored in the media space. Categories cover all levels of the industry and include excellence in leadership, community building, marketing, social media, content marketing, branded content, strategy, data mining, mobile, and more. There’s still time to get your nominations in before April 26th. |
SPONSORSHIP & PROMOTION
The Big 12 Conference named Learfield IMG College as its new comprehensive sponsorship rights holder. Under this new relationship, Learfield IMG College will have the worldwide sponsorship rights to all 16 Big 12 championship events; and acquires the right to sell title, presenting, and other secondary sponsorships to a broad array of Big 12 events as well as certain other advertising inventory. The Association of Volleyball Professionals unveiled the official lineup of sponsors for the 2019 AVP Pro Beach Tour season. First-time national sponsors Corner Bakery, Stella Rosa, Essentia Water, Aubio Life Sciences and Drake’s Organic Spirits will join alongside returning national partners Wilson, Kona Brewing Co., Hydro Flask, KT Tape, Hawaii Tourism / Hawaiian Islands, Rox Volleyball and Monster Hydro. The tour will kick off with Surf City, USA from May 3-5 with the Huntington Beach Open. Bridgestone, the Official Tire of the NFL,, will take on the NFL Draft with the debut of two new television spots celebrating “Clutch Performance” on ABC and NFL Network. The new spots, “Hockey Mom” and “Camp” focus on the performance of Bridgestone tires. The company is also teaming up with former NFL stars Vince Wilfork and DeAngelo Williams to pay homage to Music City’s style during the event. DIGITAL, DATA & TECH
The Undefeated, ESPN’s content initiative focusing on the intersections of sports, race and culture, signed a multi-year contract extension with senior NBA writer Marc Spears to continue to serve as the platform’s lead journalist covering the NBA. “Marc is one of ESPN’s most valuable reporters, and indispensable to The Undefeated,” said Kevin Merida, Senior Vice President, ESPN, and Editor-in-Chief of The Undefeated. “The combination of his deep knowledge of the NBA and relationships with players has produced a countless number of original stories. Walking around with him at an NBA arena is like accompanying the mayor of a city.” ESPORTS
Team Liquid’s parent company, Axiomatic Gaming, locked in another round of investments, according to Unikrn, that brings in $21.5 million in funding, according to SEC filing documents. The new investors, who were not named, join a lineup of high-profile named that include Michael Jordan, Tampa Bay Lightning owner Jeff Vinik, Washington Capitals owner Ted Leonsis, and Golden State Warriors co-owner Peter Guber GumGum Sports announced a new product designed to upgrade in-stream sponsorship for esports brands. Over the last several months Team SoloMid and other organizations have deployed GumGum Sports SMP under an exclusive beta testing partnership. The platform, which makes it possible to add, edit and remove sponsorship overlays in player streams, has given partners the ability to customize campaign durations, schedule dayparting parameters for when to serve particular sponsorships, and alter creative executions to suit individual sponsor’s needs. INDUSTRY/ROSTER MOVES
USA Swimming announced the hiring of Shana Ferguson its new Chief Commercial Officer Following a decade with sportswear giant Under Armour as the Head of Global Experiential Marketing, Head of Global Corporate Social Responsibility and Head of Marketing for UA Canada, Ferguson was most recently Vice President of Integrated Marketing & Communications at Icahn Automotive Group. SBTech named Joann Pierce as a Business Development Executive. In her new role, Pierce will focus on development and growth in up and coming regulated markets by creating long-term value for SBTech and future sportsbook Gaming operators. Prior to joining SBTech, Pierce was an independent contractor for ISI Race and Sports, Ltd. Liverpool Football Club will head to the USA as part of their 2019/20 pre-season preparations this July to play in a trio of venues - Fenway Park in Boston, Yankee Stadium in New York City and Notre Dame Stadium in South Bend at the University of Notre Dame. While in the USA, the club will also take an active role in key local community projects in each of the three locations visited. THE MAIN EVENT
Hurricanes/Capitals on NBCSN at 7:30p. |
| A CYNOPSIS MESSAGE | Cynopsis’ That Big TV Conference September 9 – 10, 2019 New York City 1 impressive city… 2 impactful days… 20+ must-attend sessions… 100 insightful speakers… Cynopsis is gathering not only the big-thinking strategists who are making waves, but also the programmers, media buyers, data pros & others who meet and solve these challenges every day. |
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ON THIS DAY in 1974: The NFL grants a franchise to the Tampa Bay Buccaneers. In the Know: In 1999, the Bucs picked this player in the third round of the NFL Draft and he still ranks as the team’s top scorer today. What is his name? (Email joefavorito2@gmail.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Two NFL franchises are tied with the most #1 Draft Picks in league history, with both featuring seven over the years. One is the Colts, who is the other? Answer: Most popular answer was the Browns, but the correct answer is the Rams. Kudos: Traci Liner-Endeavor/NY; Denis Barry-CBS; Michael Ritz-Northwestern Mutual/NY; Andy Pittman-TAMU/College Station; Synda Kollman-Charter Marketing Group/Boca Raton; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later -- Chris
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
VP, AD SALES MARKETING
The Weather Channel & Entertainment Studios
NYC
Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +.
Full info HERE
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain's YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company's mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner's suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8) STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3) MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3) SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3) CRASH PRODUCER/NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2) AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2) EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/Two Cats Productions/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2) SR ANALYST, ANALYTICS & INSIGHTS/Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2) SR MEDIA SALES EXEC/United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2) SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1) MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1) MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE (5/1) DIRECTOR PUBLIC RELATIONS/AMC/LA: Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE (4/30) MGR, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30) SR MANAGER PUBLICITY/A + E Networks/NYC: Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE (4/30) SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27) MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27) PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26) ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 - 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26) WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26) MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26) STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26) SENIOR DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25) STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25) EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25) SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to "tell a story" with data. Full info HERE (4/25) DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)
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