| A CYNOPSIS MESSAGE | | Celebrating Media’s Civic-Minded Professionals… The Cynopsis Social Good Awards May 22nd | 8:30am – 10:30am |The Yale Club | New York City We will be honoring everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Be in the room as finalists are celebrated and winners announced! Register your team today . |
SPONSORSHIP & PROMOTION
Nationwide is set to serve up a new TV commercial designed to raise awareness for the Walter Payton NFL Man of the Year Award. The spot, "Goals," will make its television debut today during first-round coverage of the 2018 National Football League (NFL) Draft on NFL Network, Fox and ESPN. The spot depicts a “young NFL fan who has aspirations of playing in the league. While he dreams of becoming a great football player, he also expresses his desire to do good in his community and one day be named NFL Man of the Year.” "Goals" is the first commercial developed by an NFL corporate partner dedicated to promoting the Walter Payton NFL Man of the Year Award. Oakley is turning to the roster of athletes that includes Chloe Kim, Mikaela Shiffrin, Bubba Watson, Mark Cavendish and Stale Sandbech for its new One Obession campaign, “It’s Ok.” The new campaign encourages athletes across the globe to pursue their sporting passions and athletic goals. The multi-channel global brand campaign, developed in partnership with award-winning creative agency, AKQA Paris, includes digital, social, outdoor, retail activations, live events and an enhanced digital experience on oakley.com/one-obsession. Eurosport teamed up with leading technical sportswear manufacturer Tenn Outdoors to launch a range of high-spec technical cycling clothing in the UK. The ‘Eurosport GC Collection’ is designed for ultimate performance, available in both male and female styles and aimed at all levels of cyclists and marks the first time Eurosport has produced a branded clothing range for the consumer market in the UK. DIGITAL & STREAMING
Golf Advisor is adding a new Golf Channel travel series to its portfolio, along with premium travel experiences at resorts and clubs. Premiering May 2 at 8p, Golf Advisor Round Trip will serve as a 30-minute series taking viewers around the world to showcase top golfing destinations. Matt Ginella will serve as series host and become Golf Advisor’s Editor-at-Large. United Fight Alliance announced that audiences will now be able to directly interact with fighters during a fight in real-time, as fans watching today’s Legend’s live stream around the world can purchase tokens that will authorize the holder to contribute toward fight goals and help determine larger cash bonuses. Jordan “Jay” Adams, has the call with UFC featherweight Charles “Boston Strong” Rosa with the event also set to be simulcast in 4K virtual reality. ESPORTS
We saw a packed house, breaking news and new opportunities for brands at yesterday’s Esports Upfront. Thanks to everyone who attended for making it such as success. We’ll dive deeper in upcoming issues… Esports marketing and talent representation company Press X announced at the Esports Upfront that it would be teaming with digital media company Bent Pixels in a move designed to create “the first ever YouTube Community focused on helping Twitch content creators and esports professional players grow their YouTube business and scale ancillary revenue streams.” Press X will help brands and agencies understand and connect to the world of live gaming & Twitch content creators across multiple platforms. German sports staple FC Bayern Munich is launching a gaming division by forming an NBA 2K esports team. SportssProMedia writes that the venture will be called Bayern Ballers Gaming and the organization will host tryouts to draft a eight players to play NBA 2K for FC Bayern Munich, who will compete in Take-Two Interactive’s NBA2K simulation on Playstation 4. Sony Crackle announced that it is partnering with production company Embassy Row on two new unscripted projects with one developed with NRG in a move to create content for the Sony Crackle console-first audience. The untitled esports competition series, anticipated to be produced by Embassy Row, will use the team’s professional esports athletes and celebrity advisors to support the contenders. Esports entertainment platform SLIVER.tv is teaming up with Twitch to showcase a new Twitch Bits in Extension. The Tilted Trivia extension enables streamers to “deepen engagement with viewers and enhance interactivity, while ultimately driving new revenue streams and rewards opportunities for streamers and viewers alike” with the game now available to all Twitch streamers and will run 24/7 throughout Twitch as an overlay to streams. The Overwatch Contenders finals for North America and Europe will take place in Poland this year where the top four teams in both territories will hit Alwernia from May 12-13. ROSTER MOVES
The International Surfing Association announced today the formation of a new Athletes' Commission to ensure that athletes' opinions are heard at the highest level of governance in Surfing, StandUp Paddle (SUP), and all surf-related disciplines. France's Justine Dupont has been appointed the Chair of the commission. THE MAIN EVENT
Game 7 of Maple Leafs/Bruins at 7:30p on NBCSN. |
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ON THIS DAY in 1978: The Phillie Phanatic makes his first ever appearance as the official mascot of the Philadelphia Phillies. In the Know: Only one tight end since the merger has been picked with a top five selection in the NFL Draft. Who was he? (Hint: he was selected by the Broncos) (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: In 1976, the Bucs selected this Hall of Famer with its very first NFL Draft pick. Who was he? Answer: Lee Roy Selmon. Kudos: Denis Barry-CBS/NY; Michael Ritz-BucStar Consulting/NY; Aymon DeMauro-ADM Media & Marketing/NY; Rick Ramage-United Talent Agency/NY; Larry Kahn-Golf Channel/Orlando; Chris Schwartz-ISC/Charlotte; Mark Lehman-Atlanta Braves/Atlanta; Rick Rosenfelt-New York Red Bulls/Harrison; Tom Doherty-Starcom Media/Chicago; Nichole Hemker-Kelley and Kelley Marketing/Kansas City; Kevin Micklo-Pinnacle Advertising/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Greg Moloznik-GLM Media/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Nick Monroe-Monroe Photography/San Diego
Later - Chris |
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JOB OPENING: BUSINESS DEVELOPMENT DIRECTOR/Eko/NYC: Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE (5/1)
JOB OPENING: MGR, MULTIPLATFORM ANALYTICS/NBC Universal Kids/NYC: Experience analyzing, interpreting and presenting data a must. 4+ yrs exp in research at a media or advertising org. Full info/apply HERE (5/1)
JOB OPENING: MANAGER, DIGITAL MEASUREMENT STRATEGY/NBC Entertainment/NYC: provide metric implementation strategy on a variety of digital products including websites, apps, and video, and ensure accuracy. 3-5 years of digital analytics experience. Full info/apply HERE (5/1)
JOB OPENING: SEGMENT PRODUCER/Spectrum/NYC: Ensure that all necessary elements in segments, packages and live shots are delivered accurately, creatively in a timely fashion. Min 4 yrs editorial experience working in news production (broadcast network or cable morning shows pref’d). Full info/apply HERE (5/1)
JOB OPENING: PRODUCER/Spectrum/Syracuse NY: Responsible for producing newly-created, live, morning local newscast, including daily content creation & decision-making. 3+ yrs TV news exp preferred live news programming (or show relaunch exp. Knowledge of social media platforms. Full info/apply HERE (5/1)
JOB OPENING: CREATIVE DIRECTOR/Science/LA: Strong eye to oversee creative dev of promo cmpgns, branding & cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings thru brand character & personality. Inspire staff & freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (4/28)
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JOB OPENING: DISTRIBUTION & LICENSING SALES MANAGER/PAC-12/SF: Develop & maintain a pipeline of prospective distribution partners, focusing on licensing/digital syndication outlets and small MVPDs. Full posting/Apply HERE(4/28)
JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCU/NYC: NBCU Owned Stations looking for a dynamic, creative, Adobe Analytics leader to guide the reporting & analytics across divisions’ digital properties. Min 4 yrs of Research and/or Analytics experience using Adobe Analytics. Full info/apply HERE (4/28)
JOB OPENING: DIGITAL CUSTOMER ACQUISITION DIRECTOR/Momentous/San Fran or Boston: Build sports nutrition brand thru data-driven mktg ads; lead direct sales initiatives online. Passionate growth hacker/strategist to drive customer acquisition, loyalty & sales perf to max ROI & LTV. 5 yrs digital acquisition mktg exp. Full info/apply HERE (4/27)
JOB OPENING: DIGITAL AD OPS ASSOCIATE/A+E Networks/NY: Execute day-to-day testing, optimization & troubleshooting of all non-linear ad/promotional campaigns and contribute to large-scale digital projects that provide personal and professional growth. Full info/apply HERE (4/26)
JOB OPENING: MGR, PROGRAM SCHEDULING/SYFY/NYC: Genre-passionate candidate with a wide-ranging and extensive background in Program Scheduling. Mng short-term plan’g, scheduling & stunting on the network w/the goal of driving ratings. Min 4 yrs working in programming or scheduling. Full info/apply HERE (4/26)
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