| A CYNOPSIS MESSAGE | | Cynopsis Measurement & Data Conference June 11 | 11:45AM – 5:00PM | CNVS, NYC SESSION SPOTLIGHT > Advanced Advertising, OTT & Finding the Cross-Platform Solution Hear from a4, Dentsu Aegis, Hulu, NBCUniversal, and Omnicom, who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays. VIEW FULL AGENDA Sponsored by: Videa, Tubular Labs, TVSquared and tunity |
SPONSORSHIP & PROMOTION
Wells Fargo, the PGA TOUR and tournament host organization Champions for Education announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through 2024 after signing a five-year extension. Quail Hollow Club, home to the Wells Fargo Championship since its PGA TOUR debut in 2003, will continue to host the event. “Since 2003, the Wells Fargo Championship has established itself as a premier event in the sports-rich city of Charlotte, with a supportive fan base, outstanding host venue and highly engaged title sponsor,” said PGA TOUR Commissioner Jay Monahan. “It also continues to impact the community through the charitable efforts of Champions for Education, for which Wells Fargo has played a major role. The Wells Fargo Championship is a favorite stop among our players, and we are excited to announce that this relationship will continue for an additional five years.” The United States Tennis Association inked a partnership with the Bermuda Tourism Authority to serve as the exclusive tourism partner for the US Open this summer in NYC. The island will have a significant presence at the US Open with on-court signage in Arthur Ashe Stadium, presence on US Open digital properties and social media channels and on-site activation space for consumer engagement. The Bermuda Tourism Authority is working to create a multifaceted event to take place in Bermuda in 2020. GLORY announced an international partnership with House of Nutrition, one of Europe’s leading suppliers of nutrition and wellness supplements. As GLORY’s official nutrition retail partner, House of Nutrition and GLORY will develop a partnership across Europe and China, including a branded presence across all numbered GLORY events taking place in those territories. In addition to in-ring branding during the live event broadcasts, House of Nutrition will receive brand exposure at official GLORY weigh-ins and press conferences.
DIGITAL, DATA & TECH
FanDuel Group and Sportradar announced an extension of their partnership to bring live streaming to FanDuel Sportsbook’s industry-leading sports betting app. Following a trial of live streaming a major tennis tournament, FanDuel Group will now roll out a portfolio of live sporting events including tennis from around the world and European soccer via Sportradar’s Live Channel Online. Sportradar’s Live Channel will be included directly into the FanDuel Sportsbook interface, incorporating live events with betting lines and data, now with the added functionality to actually place a live wager on the event that sports fans are viewing. Minute Media is touting that the company ranked at the top for the second month in a row within comScores Multiplatform Video Metrix in the US-only sports sector for March 2019. The company drew 46 million unique video viewers, 667 million total monthly video views with 14.4 videos per viewer. That said, ESPN Digital ranked as top US digital sports property overall in March with a reach of 95.4 million unique visitors (up 23% YOY). ESPN Digital also was tops in total minutes with 6.1 billion and an average minute audience of 137,500. ESPORTS
ESL is bringing ESL One New York powered by Intel back to Brooklyn’s Barclays Center for the fourth consecutive year on September 28-29. Following three days of competition, the two-day playoff event will feature the world’s top CS:GO teams battling for their share of a $200,000 prize pool, as well as the Season 2 finals for ESL Mobile Open presented by AT&T and the return of the MSI Gaming Arena. “ESL One is a flagship event for ESL, and we are thrilled to be back at Barclays Center for the fourth year in a row,” said Yvette Martinez-Rea, CEO, ESL North America. “Along with the world’s best CS:GO competition, we are bringing mobile gaming to the forefront with the Season Two Mobile Open Finals. ESL One New York promises to be one of North America’s most unforgettable esports events of the year.” ESPN unveiled all 22 qualifying teams from 20 schools who will be participating in the first-ever ESPN Collegiate Esports Championship being held in Houston from May 10-12. In Overwatch, schools will include Maryville University, Carleton University, New Jersey Institute of Technology, Harrisburg University of Science and Technology, Grand Canyon University, Orange Coast College, Rutgers University and University of Utah. Contending in Street Fighter V: Arcade Edition will be New Jersey Institute of Technology, UNLV, Lambton College and Sheridan College, Playing Hearthstone will be Georgia Tech, Rochester Institute of Technology, University of Minnesota – Twin Cities and University of Oregon. StarCraft II contenders include University of California – Berkeley, University of California - San Diego, University of Chicago, and University of Waterloo. Finally, California State Polytechnic University – Pomona and Rutgers University will square off for Heroes of the Storm. DreamHack is rolling with tire brand BFGoodrich for its Dallas stop, signing the company to serve as the “Official Tire Partner” of DreamHack Pro Circuit at DreamHack Dallas. The event will make its debut on May 31 and run 24-hours a day for three days through June 2. DreamHack Pro Circuit showcases top Rocket League teams at four stops during 2019, with a $100,000 prize pool at each event. ($400,000 total). BFGoodrich will now be integrated into the broadcast, studio show, and present custom-highlight segments, including “Top 3 plays of the day,” in addition to presenting the MVP of the tournament to celebrate players and teams on the road to victory. The partnership will feature BFGoodrich branding taking over the set with a complete, custom-built podium designed with BFGoodrich product and brand alignment — using BFGoodrich tires, tire marks, neon lights, and contextual Rocket League themed-aesthetic. Last week saw NBA 2K League serve up the first episode of a new content series entitled, “NBA 2K League Locked In powered by AT&T.” The series goes explores the lives of NBA 2K League players off the virtual court, focusing on the personal stories of the league’s 126 players and 21 teams. The first episode, which fans can view on the NBA 2K League YouTube Channel, is entitled “Building and Rebuilding” and focuses on two teams – NetsGC and Mavs Gaming – at different points in their development but facing the similar challenge of building new identities around a franchise player. N3rd Street Gamers and Ultimate Media Ventures are teaming up to launch a new venue in southern California, with NSG bringing its branded Localhost Battleground to the region to open inside of UMV’s headquarters in Huntington Beach in June. The venue will host competitive gaming events, including solo tournaments, team-based tournaments, and esports boot camps in the 22,000-square-foot space. Localhost Battleground will be the West Coast destination for tournaments in the National Championship Series (NCS), the competitive esports circuit architected by NSG. INDUSTRY/ROSTER MOVES
ESPN said on Tuesday that the company would be ending its run of ESPN The Magazine is September. The publication has been in print since 1998, with editorial staffers expected to stay with the company. “Consumer habits are evolving rapidly, and this requires ESPN to evolve as well,” the company said in a statement to Variety. “The only change here is that we are moving away from printing it on paper and sending it in the mail, following September’s release of ‘The Body’ Issue. Our data shows the vast majority of readers already consume our print journalism on digital platforms, and this approach will maximize our reach and impact. In the future, we will explore releasing tentpole collections such as ‘Body’ in special, differentiated print formats.” THE MAIN EVENT
Trail Blazers/Nuggets on TNT at 9p. |
| A CYNOPSIS MESSAGE | “We don't have enough female role models. We don't have enough visible women leaders. We don't have enough women in power.” – Muffet McGraw | Notre Dame Women's Basketball Head Coach (April 2019)
We want to hear about your game-changing colleagues and companies. Submit your nominations for the Cynopsis Top Women in Media Awards today.
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ON THIS DAY in 1969: Leonard Tose buys the Philadelphia Eagles for $16.15 million. In the Know: What was Cy Young’s first name? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: What are the five events that make up the modern Olympic pentathon? Answer: In a nutshell: swimming, shooting, riding, cross country/running, fencing. Kudos: Chris Long-DraftKings/NY; Joe Lyons-Back Nine Productions/Dallas; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later -- Chris
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY SR ANALYST, MULTIPLATFORM RESEARCH
NBCU
NYC
Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must
Full info HERE
AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)
AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15)
SUPERVISING PRODUCER, BRAND CREATIVE/Nickelodeon/NYC: Provide timely feedback on much of the team's creative work; Assist in the scheduling for assignments on our various platforms. 10+ yrs exp working for a major network brand or agency in a prod capacity. 5+ yrs exp leading creative teams. Full info HERE (5/14)
SR ANALYST, MULTIPLATFORM RESEARCH/NBCU/NYC: Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must. Full info HERE (5/14)
DIGITAL MEDIA DIRECTOR/ICON/NYC: Oversee dvlpmnt/execution of paid social, SEM, and programmatic campaigns & will work directly w/ICON's client Discovery Comm. 5+ yrs of digital media exp - incl experience directly mngg paid social and SEM campaigns. Ideally also exp w/programmatic buying platforms (DSPs). Full info HERE (5/14)
PROGRAMMATIC CAMPAIGN MGR/ICON/Greenwich CT: Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP. Full info HERE (5/14)
Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain's YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company's mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner's suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)
MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)
SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)
CRASH PRODUCER/NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/Two Cats Productions/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2)
SR ANALYST, ANALYTICS & INSIGHTS/Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)
SR MEDIA SALES EXEC/United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2)
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