| A CYNOPSIS MESSAGE | Cynopsis Measurement & Data Conference June 11 | 11:45AM – 5:00PM | CNVS, NYC SESSION SPOTLIGHT > Advanced Advertising, OTT & Finding the Cross-Platform Solution Hear from a4, Dentsu Aegis, Hulu, NBCUniversal, and Omnicom, who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays. Sponsored by: Videa, Tubular Labs, TVSquared and tunity |
SPONSORSHIP & PROMOTION
Little League Baseball and Softball inked a multi-year partnership with adidas that will see the brand become the official uniform, footwear and coaches apparel supplier for the Little League World Series and an Official Sponsor of Little League. Beginning this season, adidas will design and create all official on-field uniforms for all seven of the Little League World Series events throughout the United States. Additionally, adidas will outfit all teams with adidas cleats, training apparel and accessories and all coaches will be supplied with athletic footwear and apparel. To kick off the first season of the partnership, adidas will create brand and marketing activations at both the Little League Baseball World Series in Williamsport, Pa. and the Little League Softball®World Series in Portland, Ore. Cage Fury Fighting Championships announced that Bodybuilding.com will serve as the Official Supplement Store and Fitness Solution Partner of CFFC. CFFC and Bodybuilding.com will partner on a variety of content campaigns showcasing the innovative evolution of the Bodybuilding.com platform, from behind-the-scenes footage featuring CFFC athletes, to training segments and other digital features. DIGITAL, DATA & TECH
IMPACT Wrestling announced the launch of IMPACT Plus, a multi-platform digital subscription video-on-demand service featuring live monthly premium network specials, access to the 3,000-plus hour IMPACT Wrestling library, original series, reality shows and documentaries, exclusive events from international promotional partners and historical content from old territories. The service is now available on all major over-the-top platforms and devices. The XFL selected Elevate Sports Ventures to “guide and support” ticket sales for the league’s eight teams. The two-year agreement also sets Elevate as the league’s first Business Solutions Partner. Elevate will design, implement and manage database marketing and ticket sales strategies for the XFL’s teams in Dallas, Houston, Los Angeles, New York, St. Louis, Seattle, Tampa, and Washington D.C. The XFL launches the weekend of February 8-9, 2020. ESPORTS
- Immortals gets an injection
- Le Mans Esports revs up
- Asking Alexandria has a BLAST
- Measuring MOBA
- Fnatic’s new approach
- Foot Locker makes an esports play
- Capcom restructures
INDUSTRY/ROSTER MOVES
VSiN named Dan Mason as the company’s Chairman. Formerly President and CEO of CBS Radio, Mason will work closely with VSiN’s management team to capitalize on the emerging growth and partnership opportunities in the sports betting and media space. The network recently extended its agreement with SiriusXM, where its sports betting content broadcasts 24/7 on a dedicated channel on SiriusXM radios (channel 204) and on the SiriusXM app. Private equity firm Granite Bridge Partners announced that veteran sports agency, media and private equity executive Chris Lencheski has been appointed as Chief Executive Officer of its sports licensing and marketing portfolio company, Winning Streak Sports. The WNBA and the National Basketball Referees Association entered into a new two-year collective bargaining agreement, commencing with the 2019 season. “We are pleased to extend the WNBA’s partnership with the NBRA for two more seasons,” said NBA Deputy Commissioner and COO Mark Tatum. “WNBA officials are part of our world-class referee program which features state-of-the-art development and training. We are fortunate to have this excellent group of referees representing our league.” THE MAIN EVENT
Raptors/76ers on ESPN at 8p. |
| A CYNOPSIS MESSAGE | Cynopsis Presents: That Big TV Conference September 9-10 | ThreeSixty, NYC SESSION SPOTLIGHT > INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020 A panel of industry leaders from Discovery, Meredith, and Publicis will present the biggest issues and top trends you need to leverage now and into next year. From programming to measurement and game-changing innovation, this conversation will set the stage for the rest of your BIG TV experience. |
a
ON THIS DAY in 1970: Diane Crump becomes the first female jockey to compete in the Kentucky Derby. In the Know: Who was the last jockey to win the Kentucky Derby in back-to-back years? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: What was Cy Young’s first name? Answer: Denton. Kudos: Denis Barry-CBS/NY; Michael Ritz-Northwestern Mutual/NY; Randy Ingram-WISH/WNDY-TV/Indianapolis; Willy Gibson-WTG Sports/Columbus; Larry Kahn-GOLF Channel/Orlando; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-ESPN/Dallas; Matt Fumagalli-NBC & Telemundo Chicago/Chicago; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; Rick Pike-InterMedia Advertising/Woodland Hills; Rich Greene-Casa Del Verde Entertainment/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later -- Chris
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
AD SALES- ACCOUNT SERVICE REP
Crown Media Family Networks
NY
Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp.
Apply HERE
AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)
ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to lghostcasting@gmail.com (5/16)
PUBLICITY MANAGER/Acorn TV/Washington DC area: Love Television? Love Publicity? This is the job for you! Pitch, follow-up & secure reviews & features for Acorn TV, North America’s largest streaming service for high-quality British & international TV, and its series (Doc Martin, Line of Duty, Agatha Raisin). Full info HERE (5/16)
AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)
AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15) SUPERVISING PRODUCER, BRAND CREATIVE/Nickelodeon/NYC: Provide timely feedback on much of the team's creative work; Assist in the scheduling for assignments on our various platforms. 10+ yrs exp working for a major network brand or agency in a prod capacity. 5+ yrs exp leading creative teams. Full info HERE (5/14)
SR ANALYST, MULTIPLATFORM RESEARCH/NBCU/NYC: Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must. Full info HERE (5/14)
DIGITAL MEDIA DIRECTOR/ICON/NYC: Oversee dvlpmnt/execution of paid social, SEM, and programmatic campaigns & will work directly w/ICON's client Discovery Comm. 5+ yrs of digital media exp - incl experience directly mngg paid social and SEM campaigns. Ideally also exp w/programmatic buying platforms (DSPs). Full info HERE (5/14)
PROGRAMMATIC CAMPAIGN MGR/ICON/Greenwich CT: Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP. Full info HERE (5/14)
Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain's YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company's mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner's suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8) STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3) MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3) SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)
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