FRENCH OPEN 2018 KICKS OFF WITH A BANG ON TENNIS CHANNEL
Tennis Channel has raised its game with tremendous year over year average audience growth through the first 9 days of Live French Open Coverage
+ 21% HH
+14% P18-49
+15% P25-54
Coming right on the heels of French Open, Tennis Channel brings viewers over 95 hours of Wimbledon Coverage July 2 - July 15
Multi-Platform Opportunities Available - Contact Adsales@tennis.com
TENNIS MEDIA: Tennis Channel, Tennis.com & Tennis Magazine
*Source: Nielsen 5/27/18-6/4/18

Good morning. It’s Thursday June 7, 2018 and this is your first early morning Sports briefing.

Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia, lined up its team of commentators and analysts for this summer’s tournament. Running June 14-July 15, four teams will take on microphone duties, with the entire commentary team of experts based in Russia throughout the duration of the tournament. Andres Cantor, as expected, will lead the coverage, joining Manuel Sol for at least 14 games during the group stage. Sammy Sadovnik will serve as play-by-play commentator alongside Eduardo Biscayart on 12 games throughout the group stage. Copán Alvarez will provide play-by-play alongside Viviana Vila. In addition, Erasmo Provenza will serve as play-by-play commentator alongside Claudio Borghi.

The team will be joined by soccer experts and special guest analysts that include Carlos Hermosillo, Diego Forlan; Juan Pablo Angel, Juan Pablo Sorin, Teofilo “Nene” Cubillas, Rolando Fonseca, Jesus “Chucho” Ramirez and Tab Ramos.

ON THE AIR

MLB Network saw the MLB Draft rank as the most-watched Draft telecast ever on the channel averaging 320,000 viewers on Monday night for a rise of 21% over last year. Meanwhile, the network reports that - through the start of the 2018 MLB regular season to date - viewership for MLB Network’s game telecasts are up 7% over 2017, including a 17% viewership increase for “MLB Network Showcase” games specifically.

NBC serves up Game 5 of the Stanley Cup Final tonight at 8p as Alex Ovechkin and the Washington Capitals seek their first Stanley Cup in team history starting at 8p. Coverage begins at 6p on NBCSN with a two-hour edition of NHL Live. Mike ‘Doc’ Emrick, Eddie Olczyk, and Pierre McGuire will call the 2018 Stanley Cup Final on NBC and NBCSN. while Liam McHugh anchors pre-game, intermission and post-game coverage on-site. Meanwhile, NHL on NBC analyst Jeremy Roenick visited Las Vegas Motor Speedway to learn how to drive a pro stock car, joining Monster Energy NASCAR Cup Series driver and Las Vegas native Brendan Gaughan for a driving lesson and clocking165 miles per hour. The stunt was filmed as part of a segment that will air on a special two-hour edition of NHL Live on NBCSN, leading into the game.

Meanwhile, NBC Sports also presents live coverage of the final rounds of the 2018 French Open this weekend from Roland-Garros in Paris with the women’s final on Saturday at 9a and the men’s final on Sunday, at 9a on NBC. The action starts today at 11a with the women’s semifinals live on the East Coast. Ted Robinson handles play-by-play for NBC’s coverage, joined by analysts John McEnroe and Mary Carillo.

ESPN detailed plans for this year’s iteration of The Basketball Tournament which will air live on ESPN networks and this year’s contenders featuring more than 60 players with NBA experience, 27 college alumni teams, and elite overseas professionals playing in top leagues all over the world. Teams are seeded within four regions: Northeast, Midwest, South and West. Plays begins with the Hoopfest TBT Pod (West Regional) from June 29-30 in Spokane and concluded with the semifinals and $2 Million Championship from August 2-3 in Baltimore.

The National Women’s Soccer League announced that ESPN will telecast six NWSL Games of the Week on ESPNEWS throughout the remainder of the season replacing the previously scheduled games on Lifetime. All six nationally televised games will be slated for evening kickoffs. Jenn Hildreth and Aly Wagner will continue in the broadcast booth for the NWSL Game of the Week on ESPNEWS and Lifetime – while sideline reporter Dalen Cuff will host the pregame show. Prior to all the games on ESPNews and the September 7 game on Lifetime, the NWSL will host a 20-minute pregame show highlighting coverage of all the latest news and analysis live on the league’s Twitter, Facebook and YouTube pages.

SiriusXM announced that it has signed World Golf Hall of Fame member Greg Norman as its newest host on the SiriusXM PGA TOUR Radio channel. The “Great White Shark,” will host Attack Life Radio with Greg Norman, a monthly, hour-long program will not only focus on golf, but feature Norman discussing and sharing philosophies and advice for getting the most out of life. The show debuts on Monday at 2p.

In team news, the Alliance of American Football introduced their seventh team, Alliance Birmingham, with Tim Lewis serving as head coach. Alliance Birmingham home games will be played at Legion Field Stadium while the city’s new downtown stadium is constructed.

Meanwhile, the Canadian Premier League announced the launch of Valour FC as one of the founding clubs set to play in Canada’s new professional men’s soccer league in the spring of 2019, plating out of Investors Group Field.

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SPONSORSHIP & PROMOTION

U SPORTS, the national governing body of university sport in Canada, selected IMG to build and execute a sponsorship strategy for its four member conferences and 56 member universities. In addition to aggregating rights across the U SPORTS network, IMG will also develop sponsorship opportunities for U SPORTS’s national championships, including the Vanier Cup and championships operated by the conferences; as well as member school assets.

TaylorMade Golf signed teaching instructor Sean Foley as its newest brand staff ambassador on a multi-year agreement. The primetime host of TaylorMade partner Golf Channel's Playing Lessons and swing analyst on Golf Central, Foley will use and play a 14-club bag of TaylorMade metalwoods, irons, wedges, putter and golf ball both in studio and public appearances.

DIGITAL & STREAMING

The second leg of the inaugural PBR Global Cup – a five-country tournament– will be streamed to fans through RidePass, the PBR’s western sports digital network. Fans can watch all five hours of action live from Olympic Park in Sydney – exclusively on RidePass – beginning at 5:30a on June 9-10. Craig Hummer will call play-by-play with three-time PBR World Champion Adriano Moraes.

ESPORTS

In this week’s edition of Cynopsis Esports & Gaming…

Gaming world awaits E3 rush
Riot talks College Majors
Overwatch League mulls tour
NBA 2K League prepares to Turn
Twitch’s language levels
GIRLGAMER Esports Festival applies Sephora
Friday Fortnite continues surge
DisneyXD and IGN partner up

THE MAIN EVENT

Capitals/Golden Knights on NBC at 8p.

JUST ANNOUNCED: CALL FOR ENTRIES

The 6th Annual Cynopsis Digital Model D Awards.

Over 50 Categories to Choose From!

In the media industry, digital is a dazzling disruptor that demands new technology, fresh formats, and a pioneering spirit. An annual must for all digital innovators in the media space, the Cynopsis Digital Awards have been honoring the best in online video content, advertising, talent and digital media's movers and shakers for 6 years running.

MORE INFO

ON THIS DAY in 1977: The White Sox draft Harold Baines with the first pick of the MLB Draft.

In the Know: Harold Baines had three stints as a player with two different teams. Name those teams. (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What is the name of the sport that dominated the universe of Battlestar Galactica? Answer: Pyramid. Kudos: Ken White-KWTV/Charlotte; Allison Weiner MMSI/Warwick; Synda Kollman-Charter Marketing Group/Boca Raton; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union; Burbank

Later - Chris

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