SPONSORSHIP & PROMOTION
The Home Depot and Major League Soccer locked in an extension of their partnership through the end of the 2022 season with the multi-year agreement coinciding with the launch of a joint digital brand campaign this summer highlighting the league’s stars and the home improvement company’s home appliance product innovation from LG Electronics. As part of the renewal, The Home Depot continues to be the exclusive home improvement retailer of the MLS and the Mexico national team and it will be a 2019 partner of Campeones Cup. BIG3 announced that State Farm signed a major sponsorship deal with the league to become the exclusive official insurer and will see State Farm branding throughout BIG3 arenas in all 18 cities the league visits this summer, including on basket stanchion pads, center court jumbotrons, and courtside LED signage. The insurer will also present BIG3 games played at State Farm Arena in Atlanta on July 7. CBS Sports Digital announced the launch of its MVP Sports Marketing initiative designed to help brands “build strong and sustainable engagement in local sports communities around the country.” Leveraging CBS Sports Digital’s community connections through its nationwide coverage of high school and college sports, a dedicated in-house MVP Sports Marketing team will partner with brands to develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue. The team will be led by Andy Beal, President and Founder of MaxPreps. The Blues’ claim on the Stanley Cup will see Bud Light celebrate their first ever Stanley Cup victory in franchise history with limited edition Blues championship bottles. The bottles feature the iconic Blues logo, “2019 Champs” and “Gloria Gloria” stamped on the side. Andy Goeler, Vice President of Marketing at Bud Light stated, “We’re so proud of our hometown Blues for bringing home their first Stanley Cup. We plan on celebrating with special championship Bud Light bottles during the parade and have a few more surprises brewing for Blues fans and the city of St. Louis that we’ll be announcing later this week. Go Blues and Play Gloria!” DIGITAL, DATA & STREAMING FloSports announced the launch of its new apps on Apple TV, Amazon Fire TV, and Roku. The user experience is designed to streamline the ability to explore live events and content across the entire FloSports network of 20+ sports, or to dive deeper into favorite sports. Improvements have been made to navigation, stream switching capabilities, instant auto-play, content automation, and more. SuperSport has Olympic Channel content on their digital platforms, available on supersport.com offering fans Olympic-themed programming from across the globe, with an emphasis on local athletes, teams and sports under the “Olympic Channel” brand. ESPORTS Complexity Gaming announced a partnership with the U.S. Army Installation Management Command’s Family and Morale, Welfare and Recreation program to integrate esports into its Better Opportunities for Single Soldiers program, with activation kicking off at Fort Bliss this weekend. The program will create shared experiences and onsite activations both at Complexity’s headquarters and on Army installations to immerse U.S. Army soldiers into the world of competitive gaming and vice versa. Through June 16, Complexity athletes will live and train like U.S. Army soldiers at Fort Bliss in El Paso, Texas. During a three-day intensive boot camp, players will participate in military-style drills alongside active-duty service members, Then on June 28-30, select U.S. Army personnel will join Complexity athletes for a gaming bootcamp at Complexity’s GameStop Performance Center (GSPC) at The Star in Frisco. DreamHack and Doritos locked in a new partnership that will see the snack brand activate at DreamHack Summer, running June 15-17 out of Jönköping, Sweden. In addition to the sponsorship, Doritos will also have a large booth in the Expo where visitors will have the opportunity to play together with and against some of the world’s top professional players within CS:GO and Fortnite under the concept, “Are you bold enough to face a pro?” “We are very happy about this new partnership with Doritos and, at the same time, proud to be involved as they enter the Swedish esports world — we are convinced Doritos will fit perfectly into our event and look forward to future collaborations with them,” said DreamHack CEO Marcus Lindmark.
INDUSTRY/ROSTER MOVES The XFL will again partner with The Spring League to scout talent, test potential rule adjustments, and experiment with potential in-game technologies it as prepares for kick-off in February 2020. The Spring League will take the field with the XFL this summer to conduct two four-day scouting events in Southern California, the first of which will take place June 17-20 at Mission Viejo High School. The second will run July 28-31 at a location to be announced soon.
THE MAIN EVENT
A potential massive Sunday could see Game 7 of the NBA Finals (as of press time) at 8p on ABC, along with Round 4 of the U.S. Open on FOX, while the US Women’s Team faces off against Chile at 9a.
ON THIS DAY in 1992: The Bulls complete a comeback to win back-to-back championships. In the Know: In the NBA, who was known as The Microwave? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city). Answer to Our Last Sports Trivia Question: What were the most recent seasons in which the franchises with the most NHL championships hoisted Lord Stanley’s Cup? Answer: Detroit 2007-08, Toronto 1966-67, Montreal 1992-93. Kudos: Art Salisch-CBS-TV/NY; Jim Bono-NBCUniversal Hispanic Sports/Hispanic Group/NY; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later -- Chris
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SR ANALYST, SOCIAL MEDIA ANALYTICS
Viacom
NYC
Monitor/report/analyze performance of content across VIMN properties on digital media platforms, primarily social. Provide regular reporting & analysis of short-form/social media content. 3-5 yrs of exp providing digital/social rsrch analytics & data to Sr partners.
Full info HERE
| DIRECT RESPONSE, VP/ION TV/NYC: Oversee/manage all aspects of the Direct Response (DR) business. Deep knowledge of DR marketplace. 8+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Full info HERE (6/28)
DIRECT RESPONSE SALES, ACCOUNT EXECUTIVE/ION TV/NYC: Responsible for selling direct response air time for ION TV, and achieving quarterly and annual revenue goals. Min 5 yrs of DR exp. Excellent oral presentation, oral & written comm skills. Full info HERE (6/28)
NETWORK SALES, ACCOUNT EXECUTIVE/ION TV/NYC:Dvlp/grow new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/national cable, brdcst ad sales or media buying background req’d. Full info HERE (6/28)
ACCOUNTANT/A+E/NY: Perform acctg functions (i.e. monthly accruals, prod royalty statements, compile audit info, ensure financial reporting is accurate) within the Licensing Revenue & Digital Media divisions. BS/BA in Acctg, advanced Excel skills, familiarity w/Acctg software, detailed oriented, strong comm skills. Full info HERE (6/27)
SR ACCOUNT EXEC/VideoAmp/NYC: Unlock insights & value for Fortune 500 marketers & their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. 3-5+ yrs exp. It is fundamental to have industry exposure w/in Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27)
SALES DIRECTOR/VideoAmp/Chicago: Unlock insights and value for Fortune 500 marketers and their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. Previous exp in one or more of the following: digital video, OTT, or TV advertising is a must. Full info HERE (6/27)
DIRECTOR, ENTERPRISE CLIENT SUCCESS/VideoAmp/NY: Client Success leader w/technical expertise in ad tech & TV to support the success of our clients on the platform to lead a team of Enterprise Client Success Mgrs. 6+ years of client services exp (3 yrs mng team of relevant tech acct support). Full info HERE(6/27)
CAMPAIGN OPTIMIZATION MGR/VideoAmp/NY: Mng portfolio of campaigns to ensure a timely launch, successful performance & full delivery. Strong knwldg programmatic industry & 2+ yrs working in Ad Tech. Video specific background pref’d. Expertise mngng campaigns of different sizes & goals in major DSPs, or working w/SSPs on publisher's side. Full info HERE (6/27)
MARKETING DATA ANALYST/VideoAmp/Chicago/NY/LA: Analyze critical data from both linear & digital sources to help our customers plan, execute, and measure highly effective campaigns. 3+ yrs of analyst/scientist looking at Linear or Digital Ad Data. Full info HERE (6/27) ACCOUNT EXECUTIVE/VideoAmp/NY/Boston/Dallas/Chicago:Dedication to value-based solution selling and delivering value for clients. 3+ yrs exp. fundamental to have industry exposure within Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27) SR DIRECTOR, GLOBAL CONSUMER INSIGHTS/Viacom International/NYC: Resp for dvlpng a deep understanding of Viacom audiences around the world, then disseminating those findings within the company & beyond. 10+ yrs primary rsrch exp, pref in the media field. Exp w/working in an international envir. BA deg. Full info HERE (6/27)
TALENT COORDINATOR (FREELANCE)/Paramount Network, TV Land, Comedy Central/NYC: Resp for booking, mngng, updating & maintaining travel & itineraries for on-air network talent across the three channels. 2 yrs+ providing team support for prod, talent, events, publicity or mktg. Full info HERE (6/27)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on digital media platforms, primarily social. Provide regular reporting & analysis of short-form/social media content. 3-5 yrs of exp providing digital/social rsrch analytics & data to Sr partners. Full info HERE (6/27) SENIOR ANALYST RESEARCH/Sony Pictures Entertainment TV/Culver City CA: Create and maintain regular reports, from start to end. 3 to 5 yrs of exp working in media research and analysis. Fluency in Spanish is pref’d. Exp w/Nielsen NNTV, MediaView, NPower. Full info/apply HERE (6/26)
ANALYST/Sony Pictures Entertainment TV /Culver City CA: Operate within a cross-functional research team in LA, as part of the greater US and Worldwide Research team, as it supports of all lines of SPT Businesses. 1+ yr professional exp in media & ent. Strong comm skills w/ability to and work well with others; flexing between lead and support roles as necessary. Full info HERE (6/26)
MGR, PRODUCTION RESEARCH & STRATEGY/Sony Pictures Entertainment TV/Culver City: Provide support to the research team, primarily in its efforts to conduct test screenings, in addition to commissioning/distributing brand positioning and creative testing studies. 4+ yrs exp ent mkt research and/or prod. Full info HERE (6/26)
PRODUCER/EDITOR/NBC Sports/Stamford CT: Resp to collaborate on the creation of promotional content. Candidate to bring an exciting, vibrant approach to the content creation team. Min 5 yrs broadcast or cable network editing exp. Firm technical grasp on the editing process a plus. Full info HERE (6/26) EDITORIAL DIRECTOR/Nickelodeon/NYC: Review most scripted brand creative content. Provide copywriting direction to writer/producers. 5+ yrs of exp editing/writing on-air promotional/brand content. Able to handle a large volume of different projects at one time. Full info HERE(6/26)
TRAFFIC OPERATIONS COORDINATOR/Tennis Channel/Culver City CA: Freelance position. Serve as liaison between Prod, Master Control, Traffic and Ad Sales to ensure Airtime and Separation compliance. 5-7 yrs operations or traffic exp. Exp w/broadway or sintec exp pref’d. Full info HERE (6/22)
SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/NYC: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)
SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/Universal City: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)
AD SALES – SALES SERVICE EXECUTIVE, DIRECT RESPONSE/REELZ/NY: Maintain/grow business, input & maintain orders. Act as a liaison for the Sales team in key areas of sales development - marketing, traffic, finance and research. BA/BS req & Min 2 yrs exp. Digital & VOD exp preferable. Apply HERE (6/20)
SR PROJECT MGR, ANIMATION/Nickelodeon/NYC: Responsible for the project management of all marketing and creative promotion for Nickelodeon animated properties. Min 7-9 yrs of project mngmnt or prod mngmnt experience in a TV network capacity. Prior exp working in animation a +. Full info HERE(6/20)
SR TALENT BOOKER/The Paley Center/NYC: Identify/invite/secure talent for exclusive screenings, unique exhibitions, A-list premieres & star-studded events. Proven track record & 10+yrs prgrmng exp securing high profile talent for ent/sport & media programs & other special events on time & within budget. Full info HERE (6/20)
SR PRODUCER, PROGRAMMING/The Paley Center for Media/NYC: Responsible for all aspects of producing live productions which includes securing and producing NY Public Programs. 10+ yrs of producing live productions within ent, sports and other media. Exp producing exhibits or other special events. Full info HERE (6/20)
CREATIVE DIRECTOR/Science/NYC: CD w/ strong eye for branding to oversee creative dev of promo cmpgns, branding and cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings through brand character and personality. Inspire staff and freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (6/20)
ACCOUNT COORDINATOR, ACCOUNT DIRECTOR/VP, SAE ACCOUNT SUPERVISOR/Beck Media/Santa Monica: All positions are open and looking for qualified candidates. Please click on each title for full job description and how to apply. Account Coord Account Director/VP SAE Account Supervisor (6/19)
AD SALES- SALES PLANNER/Crown Media Family Networks/CA: This position is responsible for providing support to the Ad Sales team by working with Account Executives to service clients on a daily basis. BA/BS req & Min 2 yrs exp. Apply HERE (6/19)
DIRECTOR, INTERNATIONAL DISTRIBUTION & TRADE MARKETING/Viacom International Media/NYC: Plan & mng trade events. Mng Viacom’s international B2B branding. Min 7 yrs mktg exp within Product Licensing, Trade Marketing or Business to Business (B2B) mktg. Full info HERE (6/18)
DIRECTOR, TALENT DEVELOPMENT/PAC-12/SF: Identify, evaluate, and recruit on-air talent for the Pac-12 Networks. Full info/apply: HERE (6/18)
MARKETING RESEARCH MGR/ION/NYC: Arm the sales team with network performance metrics, competitive advantages, and thoughtful research stories. The ideal candidate for this role has a hybrid skill set of both data analysis and storytelling ability. Exp w/Nielsen research & other research tools. Full info HERE (6/18) |
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