A CYNOPSIS MESSAGE FROM THE PAC-12 CONFERENCE

As the 2018-19 collegiate season ends, the Pac-12 is once again

the WINNINGEST conference in the country with 13 NCAA titles

Leading the nation in NCAA championships for 14-straight years and with 526 overall

Combining a history of dominance with a future of excellence , the Pac-12 is proud to

celebrate the full breadth of academic & athletics success among its student-athletes

Pac-12: The Conference of Champions

#BackThePac

CynopsisSports

Good morning. It’s Monday June 24, 2019 and this is your first early morning Sports briefing.

FOX Sports continues its hot Summer with two more big events involving MLB over the next couple of weeks, beginning with the Yankees and Red Sox playing in the London Series on June 29 (ESPN carries it on the 30th) and then the annual All-Star Game out of Cleveland on July 9. Joe Buck, analyst John Smoltz and reporter Ken Rosenthal will call Saturday's matchup in the UK with the game beginning 1:10p. With the MLB on FOX team preparing for both events, Cynopsis Sports asked FOX Sports VP/Head of Productions and Operations Brad Zager about the events and season so far.

Zager on lessons learned so far this season: The biggest lessons and surprises so far in the first half of the season is the depth of Stars and teams in MLB, The Yankees in first place even with Stanton and Judge missing extended time, The Twins and Braves continued growth adding to the established contenders like Hou, CHC, and LAD. When you talk about players, the greatness of Mike Trout will never get old to watch and cover, the Bellinger/Yelich anything you can do, I can do better march through the NL has been so much fun to watch and great for the game.

On the London Series: We are looking at the Red Sox & Yankees playing in London the same way we look at all MLB Jewel Events like the ASG and Postseason. This is an opportunity to not just play a regular season game in London but take one of sports greatest rivalries and play it somewhere it has never been played and expose it to an even larger fan base. This has included us having specialty shoots with both teams, additional cameras, and the addition of our pregame show on-site.

On production: We are lucky that MLB did all the heavy lifting of making it ready for baseball, we worked closely with them to make sure that our camera positions and audio will be to our standards as in any MLB Stadium. But we also want to make sure that we show off the uniqueness of playing the game there and I know that will be a priority for our director Matt Gangl throughout the game.

On the All-Star Game: We are going to build on the success we have had last couple years with access to the players during the game, more in-game interviews. We will have a skycam again which we don’t get to do during the regular season and enhanced audio with mics spread out all over the field. But most of all we want to make sure that really tell the stories of these players and what makes them All-Stars, our Producer Pete Macheska always does a great job of telling the story of the 1^st half of the season and setup the second half drama still to come.

PROGRAMMING

Big collegiate news over the weekend as multiple reports wrote that UConn is poised to depart the American Athletic Conference and would return to the Big East for basketball and Olympic sports in 2020 and an official announcement expected to come as early as this week. Connecticut’s football team would subsequently need to find another home or go independent with the move. Conference bylaws require UConn to pay a $10 million withdrawal fee and give 27 months' notice before leaving. The AAC’s new deal with ESPN begins in 2020-21, and does not change if the AAC has only 11 football teams, although the conference will explore bringing in a new member to stay at 12, according to The AP.

The FIFA Women’s World Cup continues to show gains with this year’s tournament. FOX Sports reports that through the first day of the round of 16, the company’s metered market scores are up 17% over the equitable day in 2015. Norway’s penalty kick win over Australia drew a 1.6/4 to rank as the best numbers of the 2019 tournament for a non-US contest.

Meanwhile, Telemundo Deportes' coverage of Women’s World Cup also saw upticks in the Group Stage. Through the 36 Group Stage matches that aired across Telemundo, Universo and Telemundo Deportes and NBC Sports app, the network scored a Total Audience Delivery average of 194,000 viewers, up 50% increase from the 2015 Group Stage average of 129,000 (excluding 2015 Mexico matches, as that team didn’t qualify for this year’s event). Last week’s USA/Sweden scored a Total Audience Delivery average of 422,000 viewers.

In addition, NBCSN, for the first time ever, will simulcast in Spanish two knockout phase matchups beginning today with team USA’s matchup against Spain at 11:30a, followed by Canada/Sweden at 2:30p. Both matches will also air on Telemundo and Universo respectively.

Newly drafted Zion Williamson and RJ Barrett are expected to be among highlights of the 11-day, 83-game schedule for MGM Resorts NBA Summer League 2019 in Las Vegas when their teams square off on July 5 at 9:30p on ESPN. This year will see every MGM Resorts NBA Summer League game run live on television for the second straight year, with ESPN networks and NBA TV combining to televise a record number of games. MGM Resorts NBA Summer League 2019, which features all 30 NBA teams and the Chinese and Croatian National Teams, will tip off with 10 games on July 5 and include five games on NBA TV and a tripleheader on ESPN. NBA TV will air a record 40 games overall, beginning with the MGM Resorts NBA Summer League opener when the Croatian National Team, making its event debut, squares off against the Detroit Pistons at 3p.

Meanwhile, ESPN takes on the 2019 NBA free agency period, led by The Jump: NBA Free Agency Special on Sunday from 5-10p with the NBA free agency period beginning at 6p. Prior to free agency tipping off, ESPN Senior NBA Insider Adrian Wojnarowski and ESPN Senior NBA Writer Zach Lowe are reuniting for the Woj & Lowe Free Agency Special tomorrow at 7p on ESPN2. ESPN will air additional episodes of The Jump: Free Agency Special throughout the week.

A CYNOPSIS MESSAGE

Cynopsis’ That Big TV Conference

September 9-10 / NYC

SESSION SPOTLIGHT > Measurement Matters

The holy grail of unduplicated, consistent measurement across platforms remains a hot point for the media sector. This conversation with A+E Networks, CIMM, AMC Networks, Spark Foundry and Viacom will dive into the emergent models around standards, research, and what our community needs to do in order to solve these challenges.

VIEW FULL AGENDA

Sponsored by: Sinclair - NY Interconnect - Friend MTS - iSpot.tv - NCC Media - TV Time - Tubi

SPONSORSHIP & PROMOTION

GEICO and ESPN are set to launch the inaugural GEICO Baseball City Series, featuring four All-Star teams comprised of high school players from Chicago, Los Angeles, Miami and New York City representing their cities and the sport of high school baseball on a national stage. The four participating teams will play eight total games over four days; six pool play round robin games, with the third place and championship games taking place on July 11 on ESPNU.

Minute Media unveiled its lineup of brand partnerships and advertising for its 90min coverage of the FIFA Women’s World Cup with deals that include Beats by Dre, Powerade, Wells Fargo and Fubo TV as well as UK-based Screwfix. In addition, the platform acquired female football stars to elevate its coverage of the World Cup, including Millie Bright, Jordan Nobbs, Morgan Reid, Ali Riley and Danielle van de Donk. “The women’s game is changing and growing in stature attracting a lot of attention across the board, and we are pleased to be working with some of the largest global consumer brands and biggest female football stars – such as England’s Millie Bright and American star Morgan Reid - to elevate the coverage and share authentic perspective and insights into the game,” said Andres Cardenas, global head of football at Minute Media.

DIGITAL, DATA & STREAMING

Twitter announced its four panel members in the US who will be judging the Golden Tweet Awards, honoring the top Tweeters for FIFA’s Women’s World Cup. Throughout the tournament, Twitter’s analytics team will are identifying the best Tweets from Argentina, Australia, Brazil, Canada, Chile, France, Germany, Japan, Mexico, Spain, South Korea, US, and UK. Following the final, the most popular Tweets across multiple categories will be crowned #GoldenTweet winners. Judging will be: Karina LeBlanc, Head of Women’s Football for Concacaf and FOX Sports FIFA Women’s World Cup analyst; Laura Gentile, SVP of Marketing, ESPN; Tim Howard, Professional Footballer and Analyst; and Laura Froelich, Head of US Content Partnerships, Twitter.

ESPORTS

ReKTGlobal, owner of Rogue, announced that acquisition of Greenlit Content, which owns GameDaily.biz and the GameDaily Connect event series. In addition to GameDaily, Greenlit Content operates gaming sites TwinGalaxies.com, Shacknews.com, and PrimaGames.com, and also creates viral branded gaming content, events and activations in collaboration with major consumer companies such as Xbox, HyperX, Chips Ahoy!, Warner Bros., and Redbox. The new corporate ownership will open up new marketing opportunities for the combined Greenlit/ReKTGlobal client base.

Team Liquid is forging deeper ties with Chinese audiences, announcing a partnership with Chinese streaming network HUYA in an exclusive streaming deal in the Chinese market so players can reach Chinese fanbases on a daily basis, including the team’s rosters from LCS, CS:GO, Apex (Rogue, Flanker, caliburn, Casper), PUBG, & Fr0zen. New streaming services and technology will be implemented for this partnership by Restream.io.

Scuf Gaming and the NBA 2K League are launching a collection of controllers to celebrate each of the 21 teams in the NBA 2K League. Each NBA 2K League team controller features a unique design, including a faceplate emblazoned with one of the NBA 2K League team’s respective colors and logo. “This collection is a nod to the league’s fans, who are just as faithful and loyal as those that cheer on live basketball,” said Scuf Gaming founder and CEO Duncan Ironmonger. “Whether it’s the royal purple and gold of Lakers Gaming, the iconic blue and orange of Knicks Gaming, or any other team, fans can now represent their favorite team when they are gaming.”

INDUSTRY/ROSTER MOVES

Sunday saw FOX Sports present retiring FOX NASCAR broadcaster and Hall of Fame driver Darrell Waltrip with the fifth-annual “The Byrnsie Award” during its NASCAR RACEDAY prerace telecast from Sonoma Raceway on FS1. In honor of late FOX NASCAR broadcaster Steve Byrnes, affectionately known as ‘Byrnsie,’ the award celebrates an individual in NASCAR who demonstrates principles Byrnes embodied in his personal and professional life -- preparation, teamwork and family within the garage area.

THE MAIN EVENT

Spain/USA at the FIFA Women’s World Cup at 11:30p on FOX, Telemundo and NBCSN.

ON THIS DAY in 1991: The NHL’s Board of Governors adopts instant replay.

In the Know: Which athlete has played the MLB All-Star Game the most times? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city).

Answer to Our Last Sports Trivia Question: Who was the last goaltender to be selected with the very first pick of the NHL Draft? Answer: Marc-Andre Fleury. Kudos: Chris Long-DraftKings/NY; Jim Bono-NBCUniversal Hispanic Sports/Hispanic Group/NY; Gregg Hess-NCC/Atlanta; Mike Seidel-CSI Sports/Jersey City; Synda Kollman-Charter Marketing Group/Boca Raton; Daniel Rioux-PUSH 22/Bingham Farms; Dan Elias/Reston; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Later--Chris

Chris Pursell @VegasandVine
Kerry Smith Division President Access Intelligence Roberta Caploe Publisher @robertacaploe	Cynopsis Ad Sales Mike Farina 203-218-6480 Albert Nassour 917-545-3129	Cynopsis Job Listings Sales Trish Pihonak 203-899-8459 Director of Operations

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