SPONSORSHIP & PROMOTION
Major League Soccer announced that it will become the first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits categories to place their brands on MLS jerseys. Jersey sponsorship opportunities will include jersey fronts and new sleeve-patch space, with the latter being available for MLS clubs to sell starting next year.
The American Cornhole League announced ACL Charity Day to benefit Stand Up To Cancer and local cancer-related charities. The ACL is asking all of its directors, players and partners to get involved by creating a benefit tournament or challenge on July 21 in a move to support the incdible work that the SU2C has done in accelerating the pace of research to get new therapies to patients quickly and save lives.
DIGITAL, DATA & TECH
Twitter insights from FIFA Women’s World Cup knockout stage saw conversation around top matches led by France/Brazil, Spain/USA, England/Cameroon, Netherlands/Japan and Norway/Australia. Top players: Brazil’s Marta, USA’s Megan Rapinoe and Alex Morgan, and France’s Amandine Henry and Wendie Renard.
Major League Baseball entered a new technology partnership with Flexential, a provider of data centers and hybrid IT solutions. This summer will see Flexential bring new state-of-the-art infrastructure online to effectively support and scale MLB's requirements for servicing its digital product platforms. "We always strive to deliver our fans uninterrupted, high-quality access to MLB content at every step of their consumption experiences," said Truman Boyes, MLB Senior Vice President, Infrastructure. "To meet these expectations requires a data management system with highly reliable, scalable and proximity-based data centers. Flexential was able to respond to our needs in record time with an environmentally-responsible infrastructure to support us as we serve our Clubs and their fans."
ESPORTS
- Riot comes to Nielsen
- FACEIT announces Quake Pro League
- GuardianCon delivers millions
- GameStop adds Wong to arsenal
- Twitch wades into Subscriber Streams
- GINX Esports TV adds to Canadian foundation
INDUSTRY/ROSTER MOVES
Andrew Georgiou was named president of Eurosport, running the Discovery-owned platform as well as overseeing sports rights and marketing across Discovery. He joins Discovery from Lagardere Sports and Entertainment, which he joined in 2006 as COO.
The Oakland Raiders appointed AEG Facilities to operate their upcoming 65,000 seat stadium in Las Vegas when it opens in August 2020. The company will hire and train staff in addition to assuming responsibility for managing as guest services, event operations, booking, security, ticketing, finance and human resources departments.
The XFL announced that St. Louis native Kurt Hunzeker, most recently the Vice President of Marketing Strategy and Research for Minor League Baseball has been named President of the XFL football team in St. Louis. He will be responsible for the team's fan engagement and business operations, including ticket sales, corporate partnerships, marketing, content, communications, community relations, and the game day experience.
New York Red Bulls' Senior Director of Content and Communications Jayne Bussman-Wise was named an official Pride Live Stonewall Ambassador and will look to generate awareness around the 50th Anniversary of the Stonewall Uprising that occurred on June 28, 1969 at the Stonewall Inn in New York City. Other ambassadors include: Andy Cohen (host and executive producer), Anna Wintour (editor-in-chief, Vogue), Bruce Aust (vice chairman, NASDAQ), Don Lemon (CNN), Elvis Duran (Z100), Jason Collins (NBA), Kacey Musgraves (recording artist), Madonna (recording artist), Robbie Rogers (MLS), Valerie Jarrett (Political advisor), Whoopi Goldberg (activist, actress and host) and many more.
THE MAIN EVENT
Norway/England on FOX and Universo at 3p.