A CYNOPSIS MESSAGE FROM TENNIS CHANNEL

THE GRASS-COURT SEASON CONTINUES
While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and the 2018 Induction Ceremony on Saturday.

Hall of Fame Open Finals Weekend: July 20-22

Contact Adsales@tennis.com
TENNIS MEDIA: Tennis Channel, Tennis.com & Tennis Magazine

CynopsisSports

Good morning. It’s Thursday July 19, 2018 and this is your first early morning Sports briefing.

Major League Baseball’s annual All-Star Game tossed FOX with 8,849,000 viewers across FOX, FOX Deportes and FOX’s streaming platforms, with the linear telecast on FOX snagging a 5.2/11 household rating/share with 8.7 million viewers, according to national figures from Nielsen. On FOX’s streaming services, last night’s game delivered an average minute audience of 91,000 and 254,000 unique streamers making it the most streamed MLB All-Star Game ever. Audiences were down from last year’s event although Chicago showed the biggest year-over-year growth up 60% over last year’s numbers. For the first half of the season, the MLB on FOX is up 10% compared to the same point in 2017.

ON THE AIR

ESPN and The R&A, the organizer of The Open Championship, inked a three-year renewal for rights on all means and media throughout Latin America, including Brazil and the Caribbean, for golf’s oldest major. The new agreement provides ESPN International with rights on its linear and digital platforms throughout the regions, and extends the longstanding ESPN and R&A collaboration in Latin America through 2020 with ESPN rights set to include all four rounds of the tournament beginning with their year’s edition.

Telemundo Deportes is tagging three-division World Champion and former Olympian athlete Abner Mares to return to the network to join Boxeo Telemundo’s announce team and serve as a special correspondent for all major fights for Titulares y Mas. He previously served as an analyst for Telemundo’s coverage of the 2016 Rio Olympics.

NBC Sports offers more than 30 hours of live coverage of the 2018 Rugby World Cup Sevens from San Francisco this weekend across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, the NBC Sports app, and NBC Sports Gold to mark the most US coverage of the Rugby World Cup Sevens in the event’s history. NBC Sports will present live coverage of all matches of the men’s and women’s tournaments. Linear coverage begins on Friday at 4p on Olympic Channel: Home of Team USA, followed by six hours of coverage on NBCSN at 7p. Weekend coverage on NBC immediately follow live golf coverage of The 147th Open and NBCSN will carry live coverage of the men’s final on Sunday at 7p.

Tennis Channel takes on the 2018 International Tennis Hall of Fame Induction Ceremony in Newport on Saturday at 12:30p. Michael Stich, 1991 Wimbledon champion, and Helena Sukova, a 14-time Grand Slam champion in doubles and mixed-doubles, will be immortalized among the greatest players of all-time during the afternoon. Brett Haber and Steve Weissman will join Chanda Rubin and Mark Knowles as the network's on-air team this weekend.

Introducing the newest esports business hub in CynopsisEsports.com, featuring data, news, calendar, team directories, video and a slate of partnerships that will be rolling out over the next couple of weeks, offering white papers, thought pieces, how-tos and more!

FOX Sports announced that Rashad Evans and Kenny Florian will serve as analysts alongside host Brendan Fitzgerald for FS1 UFC Fight Night: Showgun vs. Smith on Sunday. John Gooden and analyst Dan Hardy call the fights on FS1 and the FOX Sports app, while Heidi Androl reports and interviews fighters onsite. Victor Davila and Marlon Vera call the fights in Spanish on FOX Deportes.

ESPN Deportes serves up coverage of the XXIII Central American and Caribbean Games from Barranquilla, Colombia from July 19 – Aug. 3. In all, ESPN Deportes will present more than 600 hours of coverage across ESPN Deportes and the ESPN App. Coverage of the competition begins today at 11a, and include highlights of all the competitions including, gymnastics, swimming, boxing, volleyball, women’s and men’s soccer, women’s and men’s basketball, among others.

A CYNOPSIS MESSAGE

Spotlighting Digital’s Game Changers…

The 6^th Annual Cynopsis Model D Awards

Cynopsis Digital Model D Awards is looking for: Innovators. Inspirers. Creators of all kinds. For the 6th year in a row, we celebrate those in online video content and advertising who are at the forefront of the industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

Entering is simple. Contact Cathy Pearson with any questions.

ENTER BY 8/1 TO SAVE $150

SPONSORSHIP & PROMOTION

The Seattle Seahawks ordered up a new exclusive multi-year partnership with Pizza Hut to become the official pizza sponsor of the team. This marks the first local NFL team partnership for Pizza Hut, which in February became the Official Pizza of the NFL, and includes exclusive marketing rights.

The Ladies Professional Golf Association announced that MailChimp, a marketing platform, has been named an Official Marketing Partner and will help the LPGA reach its audience across multiple digital networks. With MailChimp’s assistance, the LPGA will deliver content, stories and messaging to its fans and followers while bringing constituents up-to-date with all the latest news. MailChimp will be utilized by the LPGA Women’s Network, the Teaching and Club Professionals (T&CP), LPGA.com, the Symetra Tour, LPGA Tour events and the recently rebranded LPGA Amateur Golf Association, among other networks.

5-Hour Energy is departing Martin Truex Jr.’s NASCAR team at the end of the 2018 season, according to a Yahoo reports. 5-Hour moved to Truex’s team in 2018 as a co-primary sponsor with Bass Pro Shops after Furniture Row Racing moved from two cars to one.

DIGITAL & STREAMING

Thuuz Sports unveiled “the most exciting teams and matches” from the World Cup. Using their custom designed algorithms to measure real time global event excitement with partner FOX Sports, it was determined that Spain and Croatia were the most exciting teams throughout the tournament, while the Croatia/Russia match was the most exciting match of the tournament with a perfect score of 100. The measurement scores were done on a 0 to 100 scale and take into consideration game pace, team parity, play novelty, momentum shifts, social buzz, and historical context. Number two on the list was Japan/Belgium, followed by Belgium/Brazil.

The New York Red Bulls announced the club's first mobile app, developed by Venuetize, and now available for download on iPhone and Android devices. Fans will have the ability to scan, buy and share tickets via the club’s official app and access news, photos and videos, including the club’s ALL ACCESS video series, wherever they go on their mobile device. The app will also offer a contextual feature that will appear when fans are at Red Bull Arena, enhancing the fan experience at a match.

ESPORTS

In this week’s edition of Cynopsis Esports & Gaming…

Envy Gaming’s new face
Realm Royale thinks big
Updating the college scene
Twitch’s World Cup reaction
Overwatch League’s post-season paints
Activision’s agency call
Breaking down Twitter communities
Madden’s familiar face

THE MAIN EVENT

2018 Open Championship tees off on Golf Channel at 1:30a.

A CYNOPSIS MESSAGE

ESPORTS BUSINESS SUMMIT

brands.media.tech.teams.together.

October 1-3 | Caesars Palace, LV

Meet the top partners from key Esports segments including distribution, leagues, venues, streaming, licensing, consulting, agencies and more. Booths and sponsorships are limited, so don’t get shut out - lock in now for prime locations & activations!

Contact us today - we look forward to working with you!

Chris Florio | 908-376-8701 || Andrew Katz | 203-899-8447

ON THIS DAY in 1909: Cleveland shortstop Neal Ball executes an unassisted triple play.

In the Know: Which is the only school of the Sun Belt conference to be a member for all 42 years of its existence? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which two teams competed in the finals of the Quidditch World Cup featured in Harry Potter and the Goblet of Fire? Answer: Most common answer was Gryffindor/Slytherin but correct answer is Ireland/Bulgaria. Kudos: Hailey Nillitier-fuboTV/NY; Stephanie Ann-Inside Lacrosse/Baltimore; Allison Weiner-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Boca Raton; John Ward-University of Dayton/Dayton; Aimee Clark-Tony Fay PR/Dallas; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Willie Price-American Forces Network/Riverside; Tom Moore-Kalt Productions/LA

Later - Chris

Chris Pursell @VegasandVine
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