A CYNOPSIS MESSAGE | SAVE THE DATE Cynopsis is excited to announce that the 7th Annual Digital Awards will take place on Friday, November 8th at ThreeSitxy in NYC. This must-attend industry event will highlight the most outstanding digital campaign initiatives, technology and extraordinary video content in the highly competitive and ever-changing digital landscape. Finalists will be announced in mid-September and winners will be awarded at the event in November. |
SPONSORSHIP & PROMOTION Get ready for a return trip to Fansville, the Dr Pepper parody TV show drama returns for the 2019-2020 college football season. The new season of Fansville sees Brian Bosworth and Eddie George return to reprise their roles as the “Sheriff” and the “Doctor” respectively, as the storylines “dig deeper into college football fan insights and lean into classic TV story lines.” Overall, there will be nine unique campaign spots, and others will air throughout the college football season on ESPN, CBS and FOX. The “season finale” will air during the National Championship on January 13, 2020. Lowe’s announced new team deals and merchandise offerings for NFL fans ahead of the new season. The chain will carry more than 10,000 licensed NFL-branded merchandise in categories including: tailgating and homegating – chairs, canopies, games; grills and grill accessories; decor – rugs, wall art, lamps, furniture, throws, bedding; hydration – drinkware, hard and soft coolers, barware; garden decor - flags and statues; automotive; pet and holiday. “We are proud to offer NFL fans across the United States products that will take their tailgates and homegates to the next level,” said Bill Boltz, executive vice president, merchandising. “Just like fans looking to up their game, we are focused on expanding our product selection to offer customers even more of what they’re looking for while providing a personalized shopping experience online and in-store.” As part of adidas’ She Breaks Barriers initiative, a slate of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” that will open on Aug. 26 on Stadium digital sports network. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP Lisa Leslie, WNBA All-Star Chiney Ogwumike, Olympic Hockey gold medalist Kendall Coyne Schofield, Olympic Volleyball bronze medalist Rachael Adams, UFC fighter Paige VanZant and NFL agent Nicole Lynn. DIGITAL, DATA & TECH ESPN and PlayStation announced their new Player Impact Rating system for the 2019-20 college football season. The metric evaluates the impact of every player in college football relative to their position on a 0-100 scale, accounting for the skill of their teammates and opponents on every play. The Player Impact Rating will be used across ESPN’s cross-platform college football game and studio coverage this season and provide “a new way to look at the game’s top players at every offensive and defensive position, break down game-changing matchups, find unsung stars making a major difference for their team and much more.” NFL Network renewed its agreement with Sony Interactive Entertainment for national distribution of NFL Network and NFL RedZone programming services on PlayStation Vue. PlayStation Vue subscribers receiving NFL Network and NFL RedZone will also continue to have access to the services through NFL.com,and the NFL and NFL Network apps across multiple devices. Tunity Analytics Top 10 Out-of-Home Sports Programs for the week of Aug. 12. Show Network Date/Time (000's) NFL - Raiders vs. Cardinals ESPN 8/15/19 8p 1272 NFL - Seahawks vs. Vikings Fox 8/18/19 8p 1050 NFL - Chiefs vs. Steelers NFLN/ NBC 8/17/19 7:30p 1025 UFC 241 ESPN 8/17/19 8p 717 SportsCenter ESPN 8/13/19 6p 707 Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning August 12, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model. ESPORTS Newly launched Player Omega detailed live event plans on Nov. 9-10 at the Fairplex in Pomona as its inaugural event with an eye to offer two days of open-bracket esports tournaments operated by their favorite leagues competing in all the top titles, free game play, cosplay, panel discussions, art installations, and more. Company founders are entertainment and esports entrepreneur Jon Bukosky (Ultimate Media Ventures), taking the role of CEO, and veteran esports executive Han Park (former president of ESL), serving as an advisor and executive board member. Rounding out the leadership team is Vans Warped Tour founder Kevin Lyman as president, and chief operating officer John Greenberg. Additionally, further announcements are still to come about the expansion of Player Omega into a multi-city tour in 2020. Estars announced plans to launch a new interactive, free-to-play gaming platform for esports and gaming fans to engage with their favorite competitions worldwide. To celebrate, Estars is matching millions of dollars in prizes across major esports tournaments this year through the Estars Majors, including up to $5M for The International and up to $10M for The Fortnite Champion Series (FNCS) Season Finals on Sept. 20-21. The Pokemon Company locked in a venue and city for next year’s World Championship, announcing that London will play host in 2020, while Pokemon Sword and Shield will be the official competitive title THE MAIN EVENT Yankees/A’s on ESPN at 10p. |
A CYNOPSIS MESSAGE | LOOKING TO HIRE A MEDIA PRO? We offer hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels & sectors. Our new Cynopsis Jobs resource has brought 3x the amount of job seekers to the site – connect with them today! LEARN MORE+VIEW JOBS SITE |
ON THIS DAY in 1920: The American Professional Football Association is formed. In the Know: Four teams were originally represented in the establishment of the American Profession Football Association (eventually the NFL), with each of the teams coming from a single state. Which state was it? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city). Answer to Our Last Sports Trivia Question: Who is the career HR leader for MLB’s Giants franchise? Answer: Willie Mays. Kudos: Mitch Askenas-Comcast Technology Solutions/NY; Cory Angerthal-AMC Networks/NY; Art Salisch-CBS-TV/NY; Rob Casalaina-ITN/NY; Rick Ramage-United Talent Agency/NY; Terry Lyons-PivottvMedia/Boston; Randy Ingram-WISH/WNDY-TV/Indianapolis; Mike May-PHIT America/Wellington; John Kukla-KDFW/KDFI/Dallas; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Larry Hutchings/Nipomo; Greg Dudsic/Venice; Dave Hammargren-KCPQ-KZJO TV/Seattle; Nick Monroe-Monroe Photography/San Diego Later -- Chris |
EXECUTIVE ASSISTANT >> The CW Network NYC The CW Network seeks an Executive Assistant for their Media Sales & Planning department. Must have 2+ years of professional administrative experience, preferably in advertising or entertainment. Full info and how to apply HERE (9/4) EXECUTIVE ASSISTANT >> The CW Network/NYC: The CW Network seeks an Executive Assistant for their Media Sales & Planning department. Must have 2+ years of professional administrative experience, preferably in advertising or entertainment. Full info and how to apply HERE (9/4) SR ANALYST, DIGITAL MKTG ANALYTICS >> Showtime/NYC: Quantitative thinker who will partner with Depts to provide analyses and dev. reporting dashboards and learnings in support of Showtime’s acquisition and retention goals. Effective storyteller and communicator who is able to craft data and insight-driven narratives required. Full info HERE (8/31) SOCIAL MEDIA COORDINATOR >> Hallmark’s Home & Family/LA: Tech-savvy, self-starter professional, exp’d in SM to support strategic social media initiatives set in place. Able to multi task many projects; 1-2 yrs SM exp w/previous writing/editing/creating exp; strong knwlg SM platforms & social community mngmnt. Full info HERE (8/29) DIRECTOR, DISTRIBUTION >> Fremantle, Canada International: Maximize revenue across Canada for all Fremantle Int’l proprietary programs towards the achievements of targets. Proven/ demonstrable exp of Sales exp w/in TV licensing enviro, either working within brdcst or wider ent industry/competitor. Full info HERE (8/28) SR DIRECTOR, IT OPERATIONS >> GSN/Santa Monica: 10+ yrs. Lead & manage infrastructure & applications teams. Active Directory, Azure, VMWare, AWS, SQL Server, Citrix, Telephony, storage, networking. OS: Server 2012, 2016, Windows 10, Mac OS. Manage SOX-404 audits. This is a hands-on technical position. Full info HERE (8/23) SPECIALIST, AFFILIATE OPERATIONS >> MLB/Secaucus NJ: Spearhead affil tech/operational efforts (incl launch authorizations, blackout implementation, VOD & TV Everywhere +) for MLB & NHL Networks. Able to work w/prod, engineering & brdcst depts; Min4-6 yrs exp cable affil sales & mktg, sports media, &/or media ops req’d. Full info HERE (8/23) MGR, RECRUITING >> A+E/NY: Manage the day-to-day recruitment function for a defined set of clients to identify, acquire, assess and hire candidates to fill roles required to meet company business goals. 5+ yrs hands-on recruiting exp, preferably within a media environment; strong HR network of recruiters Full info HERE (8/23) CHIEF OPERATING OFFICER >> PointsBet/Denver: Exceptional candidate with broad, hands-on operational skills to lead our US company through our next stage of growth. Min 10+ yrs of operational exp; proven operational success in gaming, sports or technology sectors a +. Strong written/comm skills. Full info HERE (8/22) DIRECTOR, OTT ADVERTISING STRATEGY >> NBCU/NYC: Work w/Business Operations & Strategy group & impact new rev generation across the NBCU portfolio by identifying growth opps; 8 yrs work exp; this could incl professional services (e.g., consulting, investment banking) or media exp at a large network/publisher/agency. Full info HERE (8/22) SR ANALYST, AD SALES STRATEGY >> NBCU/NYC: Design/execute strategic sales initiatives in the NBCU Digital Partnerships team along w/the wider Ad Sales org. Min 2 yrs exp @ either a leading investment bank, mngmnt consulting firm or in strategy/finance role at a major TMT corp. Full info HERE (8/22) ACCOUNT EXECUTIVE >> Trifecta Entertainment/NYC: Dynamic individual to focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/syndication, national cable, broadcast ad sales or media buying background req’d. Full info HERE (8/21) PRODUCER/SHOOTER/EDITOR >> Overtime/NYC: Applicants should have a min of 2 yrs filming doc and/or reality content. Exp functioning as a one-person-band is mandatory since it will be a standard part of the job. Full info HERE (8/21) |
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