A CYNOPSIS MESSAGE FROM TENNIS CHANNEL

While US Open Qualifying Tournament coverage on Tennis Channel is in full swing, Tennis Channel’s unrivaled broadcast team is also preparing to deliver viewers expert analysis and insights throughout the fortnight of the US Open during pregame and postgame coverage on Tennis Channel Live.

Tennis Channel Live at the US Open :
8/27 – 9/5 (8:00am-11:00am) and 9/8 – 9/9 (Following Women’s and Men’s Finals)

Contact Adsales@tennis.com
TENNIS MEDIA: Tennis Channel, Tennis.com & Tennis Magazine

CynopsisSports

Good morning. It’s Thursday August 23, 2018 and this is your first early morning Sports briefing.

WarnerMedia’s Turner division emerged as the worldwide media distribution rights holder to “The Match,” the head-to-head, 18-hole duel between Tiger Woods and Phil Mickelson, hosted by MGM Resorts International and held Thanksgiving weekend at Shadow Creek in Las Vegas. The winner will walk away with $9 million. The live event and accompanying content will be distributed across wide-ranging Turner, WarnerMedia and AT&T platforms including:

Live pay-per-view coverage of the event will be distributed through Turner’s B/R Live, the company’s new premium live sports streaming service, AT&T’s DIRECTV, AT&T U-verse, and will be offered to other on-demand platforms. HBO Sports and its 24/7 reality franchise will capture all the action leading up to the match. Bleacher Report and its House of Highlights will offer comprehensive highlights and behind-the-scenes content. Turner’s TNT will also televise programming with select content from the event in the weeks following the live competition. Turner International will facilitate distribution of live PPV access to the event outside the U.S.

As part of the live event, both Woods and Mickelson will selectively make side-challenges against one another during the match. For instance, Woods or Mickelson could raise the stakes by challenging the other to a long-drive, closest-to-the-pin or similar competition during a hole as they play their match, with money being donated to the winning golfer’s charity of choice.

Turner Sports will produce all live event coverage while also serving as the exclusive sales and sponsorship partner. Turner Sports and its Turner Ignite Sports will work closely with marketing partners to elevate their brands within this once-in-a-lifetime opportunity, tapping into award-winning live events, experiential and creative marketing solutions.

ON THE AIR

Major League Baseball will make history next year, opening the season earlier than ever before after announced that all 30 teams will start the 2019 season on March 28, the earliest Opening Day in history, not counting international games. Speaking of which, the season will tip off with the mariners and host Athletics at the Tokyo Dome on March 20-21. Meanwhile, the Red Sox and Yankees will play the first MLB games in Europe, running June 29-30 out of London. The 2019 season will mark the second under the scheduling format that adds an additional weekend at the beginning of the season and gives each team three to four additional off days throughout the season to provide added rest and opportunities for rescheduling.

CBS locked in its faces and pairings for the NFL on CBS this season, Led by Jim Nantz, Tony Romo and Tracy Wolfson, the season will culminate with Super Bowl LIII on February 3, 2019 from Atlanta. Nantz, Romo and Wolfson call CBS’ marquee game each week, along with the Super Bowl for the first time together. Other pairings will include: Ian Eagle/Dan Fouts//Evan Washburn; Greg Gumbel/Trent Green/Bruce Arians//Melanie Collins; Kevin Harlan/Rich Gannon//Steve Tasker; Andrew Catalon/James Lofton; Spero Dedes/Adam Archuleta; Tom McCarthy/Steve Beuerlein and Beth Mowins/Jay Feely.

In other talent news, FOX Sports and the Professional Bowlers Association unveiled the lead broadcasting team for the 2019 Go Bowling! PBA Tour, which will include the return of Rob Stone as play-by-play announcer, along with analyst Randy Pedersen and reporter Kimberly Pressler. The trio will make its television debut on Dec. 23, with the PBA Clash on FOX.

ESPN’s Get Up! is set to feature a rotating cast of analysts who will join hosts Mike Greenberg, Michelle Beadle and Jalen Rose on a weekly basis throughout the seasons. Starting Sept. 3, the college football rotation will feature Dan Orlovsky on Mondays, followed by Jesse Palmer, Paul Finebaum, Marcus Spears and finally Jonathan Vilma on Fridays. Sept. 10 will begin the NFL rotation, with Rex Ryan and Victor Cruz on Mondays, followed by Ryan Clark, Damien WoodyAdam Schefter and then Louis Riddick on Fridays.

Don’t miss the biggest esports business event of the year. Get your tickets to the Esports Business Summit now, with five tracks of programming: teams/competition; media/content; sponsorship/activation; venues and investment. Plus: The Tempest Awards, killer field trips and deep-dive workshops. Hear from VCs, celebrities, world-class streamers, global brands and more! Everything you need! Click here for tickets.

FOX Sports announced that Paul Felder joins blow-by-blow announcer Brendan Fitzgerald to call FS1 UFC Fight Night: Gaethje vs. Vick on Saturday on FS1, FS2 and the FOX Sports app. Victor Davila and Brandon Moreno call the fights in Spanish on FOX Deportes. Kenny Florian and Jimmy Smith serve as analysts with lead UFC host Karyn Bryant for the programming on Friday, Aug. 24 and Saturday, Aug. 25, while Heidi Androl reports and interviews fighters onsite.

Wrapping up the talent portion of this edition, ESPN re-signed Peter Burns to a multi-year deal to host studio programming on SEC Network, including the network’s signature news and information show, SEC Now.

ESPN preps for college football season with The Herbies Pre-Season Special on Aug. 22 at 8p on ESPN2. ESPN’s lead college football analyst Kirk Herbstreit will, along with Rece Davis, highlight players and teams he expects to have breakthrough performances this season.

Saturday sees Maize & Bleu: Michigan Football In France make its debut on FS1 at 3p. The 30-minute episode, produced by The Montag Group, follows the Michigan Wolverines football team on their trip to France earlier this spring and also includes recent interviews from practice in Ann Arbor.

PBR announced that the PBR Global Cup will make its third stop at AT&T Stadium in Arlington on Feb. 9 and 10 as the WinStar World Casino and Resort 2019 Global Cup USA. In Arlington, the PBR Global Cup will debut a new competitive element for the international competition. The home team, which has received an advantage by fielding more riders whose qualified ride scores contributed to the overall team aggregate, will now be split into two teams of seven bull riders. For the U.S. stop, the host country will add a team comprised exclusively of Native American riders, called the Wolves, competing alongside the other American team, the Eagles.

A CYNOPSIS MESSAGE

SAVE THE DATE

The Cynopsis Digital Model D & Digital “It List” Awards

November 9th, 2018 | ThreeSixty, NYC

Save the date for the 6th Annual Cynopsis Digital Model D & It List Awards. Join in on the action as digital’s best and brightest honor those who have excelled in digital content, marketing, advertising and social media.

**Finalists will be announced in mid-September**

SPONSORSHIP & PROMOTION

DAZN inked its first global ambassador, locking in a deal with Cristiano Ronaldo. Ronaldo’s role will include promoting DAZN across current live markets, including Germany, Italy, Canada and Japan plus future territories. : “This is an incredibly exciting time for DAZN. As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same,” said James Rushton, CEO, DAZN. “Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”

US Figure Skating and opendorse announced a strategic partnership that makes US Figure Skating the first Olympic national governing body to help its athletes build their brands and sport on social. The athlete marketing platform will provide nearly 60 U.S. figure skaters with access to share content from US Figure Skating.

Ahead of the US Open, Serena Williams, Venus Williams, Sloane Stephens and other world-renowned tennis players will be attending Citi Taste of Tennis in NYC tonight. Stephens will be part of a cooking demonstration with Iron Chef Morimoto. A portion of the proceeds from the event will be donated to Wellness in the Schools, which inspires healthy eating, environmental awareness and fitness as a way of life for kids in public schools. Citi Taste of Tennis is sponsored by Citi, Karma Automotive, Zonin Prosecco, Oban Single Malt Wisky, Diplomatico Rum, Voss Water, Campari, Hampton Water Rose, Jamaica Tourism Board, The British Virgin Islands, Palladium Hotel Group, Tourism Authority of Thailand and Mexico Tourism Board.

Sports nutrition company, BioSteel Sports Nutrition Inc. announced that 2018 MLB All-Star second baseman Gleyber Torres has been tapped to help lead the company’s marketing efforts in the US. Torres is the latest addition to a group of Team BioSteel athletes that include NHL star Connor McDavid, NFL All-Pro Ezekiel Elliott and former NBA Rookie of the Year Andrew Wiggins.

DIGITAL & STREAMING

The NCAA is closing the door on the RPI. The org announced Wednesday that it has developed the NCAA Evaluation Tool, known as NET, that will replace the controversial ranking system as the primary sorting tool for teams under consideration for the NCAA tournament. NET will consider factors such as game results, strength of schedule, game location, scoring margin, offensive and defensive efficiency and the quality of wins and losses as part of its results. NET rankings will be publicly available later this year.

Sunday night will now be Sneaker Night on Facebook Watch, as the platform will be the home for two new sneaker-related programs, titled Kickasso and Sneaker Hustle. The shows center on “influential members of sneaker culture and aim to bring the sneakerhead community together to enjoy and discuss some of the hottest kicks,” according to the announcement. Kickasso will be a six-episode series, following sneaker designer Tony Cole as he transforms sneakers into works of wearable art for clientele ranging from Olympian Gabby Douglas to NBA superstar Chris Bosh. Sneaker Hustle follows 20-year-old Chase Reed, the ultimate wheeler-dealer for sneakers, over the course of eight episodes.

IMPACT Wrestling announced the company’s first live event in the UK in almost three years will stream live on Sept. 9 at noon on Twitch. IMPACT vs. The UK emanates from Wrestling MediaCon in Manchester.

The International Tennis Hall of Fame announced the eight candidates on the ballot for induction into the International Tennis Hall of Fame’s Class of 2019: Sweden’s Jonas Björkman; Sergi Bruguera of Spain; Goran Ivanišević of Croatia; Yevgeny Kafelnikov of Russia; Conchita Martínez of Spain; Thomas Muster of Austria; China’s Li Na; and Mary Pierce of France. Fans will be able to vote for the nominees via vote.tennisfame.com Aug. 27-Oct 7.

ESPORTS

In this week’s edition of Cynopsis Esports…

ESL and Universal make music
Tempest Award finalists announced
NBC opens door to more Universal Open
ELEAGUE schools the viewers
Universal Open revs up for finale
NBA 2K League by the numbers
Exploring esports’ genres
BlizzCon’s promo blitz
Dota 2’s brand potential

THE MAIN EVENT

The Northern Trust tees off on Golf Channel starting at 2p.

A CYNOPSIS MESSAGE

Cheers to the Finalists of the Cynopsis Imagination Awards!

Sponsored by pocket.watch

Cynopsis Kids is gearing up to celebrate the year’s best in children’s, tween and teen content at the 7th Annual Cynopsis Imagination Awards during a breakfast and networking reception September 25 in NYC. In addition to our 2018 finalists (view finalists here ), Cynopsis is thrilled to honor kid’s media titans, Terri Minksy and Fred Seibert with Luminary Awards at the event in September.

View Finalist & Register Your Team

ON THIS DAY in 1982: The Mariners’ Gaylord Perry is ejected for throwing a doctored baseball during a game against the Red Sox.

In the Know: Which school does Stanford play to capture the Stanford Axe? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What is the yardage penalty for a tripping infraction in the NFL? Answer: 10 yards. Kudos: Phyllis McQuillan-MSG Networks/NY; Andrew Feingold-FOX News/NY; Traci Liner-Endeavor/NY; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; David Hauptman/Denver; John Sutton-Charter Digital Media/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria

Later - Chris

Chris Pursell @VegasandVine
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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