A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
#12 Texas vs. Rice
 
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CynopsisSports

Good morning. It’s Friday September 13, 2019 and this is your first early morning Sports briefing.


Just days after Anthem Sports & Entertainment acquired the majority interest in AXS TV from Mark Cuban, the company announced that it will move its IMPACT Wrestling promotion to the service next month. Although it did not specify a specific window, Anthem did inform that IMPACT would migrate following its largest pay-per-view event, Bound for Glory, held Oct. 20 in Villa Park, Ill. The weekly series will continue to be simulcast globally on the IMPACT Wrestling Twitch Channel. 

 
“IMPACT Wrestling is a perfect fit for AXS TV's slate of live sporting events and combat sports content," said Anthem Sports & Entertainment COO Ed Nordholm. "The newest addition to our growing portfolio of media assets, AXS TV's audience perfectly aligns with our passionate IMPACT Wrestling fan base, and this move increases the reach for our weekly program with distribution in over 50 million homes. We could not ask for a better home and are excited by the opportunities to work with Mark Cuban and Anschutz Entertainment Group, our partners in AXS TV, to bolster IMPACT Wrestling's presence in the market, as we continue to deliver action-packed and innovative weekly programming featuring some of the most athletic and gifted stars in the professional wrestling industry." AXS currently airs New Japan Pro Wrestling, as well as Women of Wrestling (WOW), and now adds IMPACT Wrestling into its catalogue of sports-based programming. The latter debuted its second season on Sept. 7, providing a lead-in for New Japan Pro Wrestling on Saturday night.
 
 
PROGRAMMING
 
Friday the 13th could mark the expiration of Walt Disney Co.’s carriage deal with AT&T’s DIRECTV, U-verse and AT&T Now streaming platform. A number of published reports indicate the affiliate deal, covering eight ABC-owned stations, including WABC in New York and KABC in Los Angeles, the ESPN suite of services, Disney Channel, Disney Junior, Disney XD and Freeform, is set to expire at the end of September. Others, though, are pointing to Disney messaging, indicating that viewers could miss the Florida/Kentucky game on Sept. 14 and the Monday Night Football matchup of the New York Jets/Cleveland two days later, if an agreement is not reached. Those in that camp point out a potential blackout could occur as early as Friday. Neither company, at press time, was providing a time frame, relative to when their current agreement concludes.
 
HBO continues to bolster the cast for the pilot for a potential drama series about the Showtime Lakers. Inspired by Jeff Pearlman's book Showtime: Magic, Kareem, Riley and the Los Angeles Lakers Dynasty of the 1980s, the pilot is now scheduled to feature Jason Clark as Jerry West, the league logo, former team star and the general manager of the dynastic team in question. John C. Reilly is taking on role of the team’s later owner, Dr. Jerry Buss, Rookie Quincy Isaiah, a recent drama school graduate plays Earvin 'Magic' Johnson, while 6-11 Solomon Hughes, a pro player in a number of leagues and a Harlem Globetrotter, portrays Kareem Abdul-Jabbar
 
The Pac-12 Networks will tip off a 150-game basketball slate Nov. 5, with 2019 NCAA Sweet 16 participant Oregon squaring off against Fresno State. Beginning Jan. 2, 46 telecasts will feature regular-season conference matchups. The season will conclude with coverage of eight of the conference tourney’s 11 games at T-Mobile Arena in Las Vegas. Over the course of the 2019-20 season, each men’s team will be showcased at least a dozen times, led by 21 appearances by California and 20 apiece for Stanford and Washington State.
 
A pair of friendlies, which were also simulcast on TUDN, lifted Univision to the No. 2 and No.3 spots among broadcast networks on Sept. 11 among adults 18 to 34 and 18 to 49. The U.S./Uruguay match averaged 1.2 million viewers, including 630,000 in the demo. That compared with 245,000 and 112,000 for FOX Sports 1.The nightcap, Mexico/Argentina at 10 p,  averaged 2.4 million viewers, with 1.3 million in the 18-to-49 group.

A CYNOPSIS MESSAGE
Talk About a Breakfast of Champions…
NOV 8 | ThreeSixty | NYC
 
Join Cynopsis and your peers for the ultimate gathering of the industry's innovators pushing boundaries in digital media. The awards breakfast will include a celebration of The 2019 Cynopsis Model D Awards Finalists, and a salute to inductees on the Cynopsis Digital "It List."
 
Finalists will be announced in late-September so stay tuned!

SPONSORSHIP & PROMOTION
 
MLB has connected on a multiyear partnership with EquiLottery Games making it the first North American pro league to tie in with lottery draw game. Looking to boost fan engagements, MLB has thrown out the first pitch on Baseball Bucks, which sports the official marks of the circuit and its 30 franchises. The game involves players purchasing a $5 quick-pick ticket featuring 10 games from that day’s regular-season slate. Winning tickets will match anywhere between seven to 10 winning squads, with overall odds of at least 6-1 across four prize tiers. “We are always aiming to work with partners who share our goal of providing innovative ways for fans to engage with live games,” said Kenny Gersh, MLB’s executive vice president for gaming and new business ventures. “Baseball Bucks is a completely new gaming opportunity for lottery players and baseball fans. We’re looking forward to working with EquiLottery Games to bring Baseball Bucks to as many jurisdictions as we can.”
 
When The Athletic launches a daily podcast later this month, it will the subscription-based sports news site’s lead move into advertising. Working with Wondery, The Lead podcast is The Athletic’s first content to be published outside its paywall and will include a trio of ads within in each 20-minute show. After accounting for Wondery’s production costs, the companies will divvy ad revenue. Theatrical Ad Astra will be the first advertiser.
 
TB12 is now posting on TikTok. New England QB Tom Brady shared highlights from the Patriots’ 33-3 drubbing of Pittsburgh. Brady’s actions on the social video service arose after the NFL tackled a multiyear deal with ByteDance, as it looks to reach more young fans online.
 

ESPORTS

Skillz is working with the International Game Developers Association to provide game developers with new tools to forge sustainable businesses, by retaining, engaging and monetizing their content. The mobile esports proponent said the collaboration connects its 30 million registered players and over 20,000 game makers to IGDA’s extant network over 10,000 developer chapters and special-interest groups. Via the new venture, Skilz joins Amazon, Microsoft and Unity among IDGA’s prominent partners, with an eye toward providing resources and support services that can help game makers create the next industry sensation.
 
“Game makers are the unsung heroes of esports, designing the engaging content that drives a growing multi-billion dollar industry forward,” said Skillz CEO and founder Andrew Paradise. “By giving some of the most talented creators in the world access to the Skillz community and technology platform, the industry’s brightest rising stars can showcase their passions to the world’s 2.6 billion mobile gamers.” 
 

DIGITAL, DATA & TECH
 
Expanding on an alliance first reached in 2017, the NFL has struck a two-year renewal pact with Facebook. Under the extension, the Facebook Watch video service will continue as a platform for three-minute game recaps of all regular-season contests. Video highlights will also be accessible from the NFL Draft, Pro Bowl and scouting combine. NFL Network studio shows and other content tied to the NFL’s 100th season can also be screened.
 
Additionally, the league and the social media network will team on content around specific teams and players, and will organize a weekly “Watch Party,” centering on a select game recap in which users can discuss the action in real-time.
 
NBC Sports Gold’s international subscription offering for Notre Dame home football games is now available in 13 nations. The direct-to-consumer service covers all seven of the Fighting Irish contests from South Bend, Ind. this season, beginning with the Sept. 14 meeting against New Mexico. The full-season Notre Dame Game Pass retails for $49.99, while individual contests are available for $9.99. The pass is accessible in 13 countries: Austria, Canada, Denmark, Germany, Ireland, Italy, Japan, Luxembourg, Netherlands, Spain, Sweden, Switzerland, and the U.K.
 

INDUSTRY & ROSTER MOVES
 
Ahead of the 2019 Monster Energy NASCAR Cup Series Playoffs this weekend in Las Vegas, NBC Sports is revving a special episode of the NASCAR on NBC Podcast featuring an interview with Jeff Burton. Additionally, analyst Steve Letarte checks in with Big Machine Label Group President & CEO Scott Borchetta  at Indianapolis Motor Speedway during the latest installment of Letarte on Location.
 
 
THE MAIN EVENT

Friday Night College Lights:  North Carolina/Wake Forest on ESPN at 6 p; Kansas/Boston College on ACC Network at 7:30 p; and Washington State/Houston on ESPN at 9:15 p.
 
A CYNOPSIS MESSAGE
The Cynopsis Best Of The Best Awards
Category Focus: Children & Family
 
The attention span of the younger audience is elusive and harder than ever to capture and keep! Which is why Cynopsis is thrilled to honor the breakthrough campaigns and innovative content in the kids, tween and teen media sector. These are the companies that are ahead of the curve and manage to thrive with this tough (but fun) demographic. View categories here .
 

ON THIS DAY in 2017
: The IOC announces that Paris and Los Angeles will host the Summer Games in 2024 and 2028, respectively.
 
In the Know: It may not have been on Friday the 13th, but a black cat spooked the Chicago Cubs at Shea Stadium in 1969. Who was in the on-deck circle when the feline made its (in)famous appearance? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question: Andrea Kremer and Hannah Storm.Kudos: Michael Ritz-Northwestern Mutual/NY;Mike Seidel-CSI Sports/Jersey City; Keri Willis-ESPN/Bristol: Synda Kollman-Charter Marketing Group/ Boca Raton; Andy Pittman-TAMU/College Station; Allison Stevens-Comcast Spotlight/SF; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria.

Later -- Chris
Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

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MANAGER, RESEARCH
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