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| Thursday, September 19, 2019 |
| HBO Sports laid out plans for its new all-access college football series set to debut in October with the docuseries 24/7 College Football. Four programs will take part - Florida, Penn State, Arizona State and Washington State – as “they meet the demands and challenges leading up to and through gameday.” The series is narrated by Liev Schreiber and will run for four consecutive weeks starting Oct. 2 at 10p with an hour-long special spotlighting the Florida Gators. The series is a collaboration between HBO Sports and Lucky 27 Media and Sport & Story. “For many years, we have been enamored with the storylines and unrivaled traditions of college football, and we’re excited for the opportunity to expand the 24/7 franchise into the realm of college sports,” said Rick Bernstein, executive producer, HBO Sports. “Viewers will feel the tremendous electricity of some of the best atmospheres in the country, and see the meticulous preparation and challenges facing these programs in the build-up to gameday and during the game action. We are excited for the challenge of delivering a four-part series of four different college programs over a four-week period with the production values and storytelling associated with our 24/7 franchise.” PROGRAMMING The 2019 MGM Resorts NBA G League Winter Showcase is getting an overhaul, with play returning to Las Vegas for the second consecutive year from Dec. 19-22 at the Mandalay Bay Convention Center. The event, which spans four days and features 28 regular season games spread across two courts, will now introduce a tournament format and a $100,000 prize for players on the winning team. Under the new tournament format, teams will be ranked 1-28 based on their records through the first 12 regular season games of the season. The top four ranked teams will be placed into the Championship Bracket while the remaining 24 teams will be placed into six four-team brackets. FOX Sports lined up a slate of special WWE programming, pre-event coverage and cross-platform integrations leading up to the network debut of Friday Night Smackdown on FOX on Oct. 4. A pair of hour-long WWE specials will anchor the run, beginning with WWE Smackdown’s Greatest Hits, on Sept. 27 at 8p on the channel, hosted by WWE Superstars Charlotte Flair and The Miz. On Sept. 29, John Cena narrates WWE WrestleMania’s Legendary Moments. FOX Sports then rolls out the “blue carpet” at the Staples Center in Los Angeles for the Friday Night Smackdown Kickoff Show on Oct. 4 at 7:30p with “blue carpet” arrivals and backstage access to celebrities and athletes, as well as past and present WWE Superstars. NBC Sports delivers coverage of the Premier Lacrosse League’s inaugural Championship on Saturday pitting the Whipsnakes LC/Redwoods LC at 2:30p on NBC. Brendan Burke (play-by-play) and Ryan Boyle (PLL analyst) will call this weekend’s games from Red Bull Arena on NBC and NBC Sports Gold, with Chantel McCabe as a reporter. FOX Sports will see heavyweight contender Dominic Breazeale join Ray “Boom Boom” Mancini and host Ray Flores to call FS1 PBC Fight Night: Peter Quillin vs. Alfredo Angulo on Saturday at 10:30p. The card features former world champion Peter "Kid Chocolate" Quillin dueling hard-hitting Alfredo Angulo in a 10-round super middleweight showdown. The Indian National Finals Rodeo will be televised, for the first time with RIDE TV carrying the Championship Round live from South Point Arena in Las Vegas on Oct. 26. Action from the previous rounds will run on the platform as five one-hour INFR highlight shows in December. More than 400 Native American athletes from 50 tribes in the U.S. and Canada will compete in the Major and Junior-Senior events. PBR brokered the deal with RIDE TV. |
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| SPONSORSHIP & PROMOTION FOX Sports is teaming with Pandora for a first-to-market execution for the new College Football and Thursday Night Football seasons. FOX Sports tapped Pandora to help” increase brand awareness, drive urgency to tune-in and ramp up the excitement for their upcoming football games, while also customizing the creative for listeners.” Audio ads on the platform, served to users on a 1:1 basis, would be specific for that listener in order to capture heightened attention and drive meaningful tune-in by leveraging: a countdown data signal to count down to a specific event and drive tune-in; a first to market usage of time zone to influence the creative; Date Range; Listener's DMA; and 3D Audio. A panda and a walking Chinese lantern will be the mascots for the 2022 Winter Olympics and Paralympics in Beijing, according to the AP. The panda, named Bing Dwen Dwen, is the Olympic mascot, while Shuey Rhon Rhon would be the Paralympic mascot. The Ryder Cup and Aon, a global professional services firm, unlocked a multi-year agreement establishing Aon as a Worldwide Partner of The Ryder Cup. Beginning in 2020, The Ryder Cup and Aon will introduce a multi-platform partnership that focuses on the risk reward narrative which is so authentic to the event and includes the introduction of a new award that celebrates the defining moments at the Ryder Cup. The NFL, Hispanic Heritage Foundation and Nationwide partnered for the ninth annual NFL Hispanic Heritage Leadership Awards. The awards recognize the contributions of Hispanic leaders in each NFL market with each recipient recognized at a game or event hosted by their local NFL team. With support from Nationwide, each recipient will select an organization of their choice that serves the local Hispanic community to receive a $2,000 donation. ONE Championship is helping SHINE Children and Youth Services in partnership with Vaseline. ONE Championship and Vaseline will partner on Corporate Social Responsibility activities aimed at promoting healing and better living through martial arts. “ONE Championship aims to work with the biggest brands in the world that champion the same principles and values our company represents - the true martial arts values that are integrity, humility, honor, respect, courage, discipline and compassion,” said Chatri Sityodtong, Chairman and CEO of ONE Championship. “Vaseline is a brand that has taken care of people for years and our partnership opens the door to amazing possibilities and opportunities to further serve the people. As CEO of the world’s largest martial arts organization, I want to reach out and engage with the community, particularly the youth, and inspire them to do more, dream more and be more in life." Meanwhile, the Professional Fighters League inked a deal with Real Time Pain Relief in a multi-year partnership. “MMA is a physically demanding sport with some of the toughest athletes in the world, so there’s a natural connection that consumers can make when they see the PFL logo on their RTPR bottles,” said Peter Murray, CEO of the PFL. “RTPR is an established and trusted brand in the category and we look forward to bringing this partnership to life this year.” DIGITAL, DATA & TECH The European Tour is rolling out a new GPS pace-of-play tracking system at this week’s BMW PGA Championship, in a move to understand slow play. According to Golf Channel, officials will leverage the data generated by the devices to monitor each group’s position on the course with data displayed on five tees around Wentworth to inform players where they stand in relation to the groups around them. If a group falls behind the threesome ahead of them players were told they “can expect to be monitored.” ESPORTS In this week’s edition of Cynopsis Esports…
INDUSTRY & ROSTER MOVES The NBA Board of Governors unanimously approved the sale of the Brooklyn Nets to Joe Tsai. “We are thrilled that Joe Tsai is becoming the principal owner and governor of the Brooklyn Nets,” said NBA Commissioner Adam Silver. “In addition to being a passionate basketball fan, Joe is one of China’s preeminent internet, media and e-commerce pioneers and his expertise will be invaluable in the league’s efforts to grow the game in China and other global markets. I would also like to thank Mikhail Prokhorov and Dmitry Razumov for their enormous contributions to the Brooklyn community, the Nets organization and the league. They leave a thriving team, well-positioned for the future.” Subsequently, David Levy was formally named Chief Executive Officer of the Brooklyn Nets and Barclays Center. Levy will also serve as the President of J Tsai Sports, the sports investment and holding vehicle controlled by Tsai and join Tsai’s family office as a venture partner, with coverage of sports, media and entertainment investments globally. THE MAIN EVENT Titans/Jaguars on NFL Network at 8:20p. |
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| ON THIS DAY in 1973: The San Diego Padres’ potential move to DC is denied. In the Know Who served as John Madden’s broadcast partner in the booth for more than two decades? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city). Answer to Our Last Sports Trivia Question Who portrayed Coach Gary Gaines in the movie version of Friday Night Lights? Answer: Billy Bob Thornton. Kudos: Cory Angerthal-AMC Networks/NY; Tori Gallarello-Alcock-Little Roosters, Inc./NY; Keith Marder- Halstead Real Estate/NY; Denis Barry-CBS/NY; Christian Matthews-Washington Redskins/DC; Matt Laramee-Southern New Hampshire University/Manchester; Mike Seidel-CSI Sports/Jersey City; Art Salisch-SMRC/East Windsor; Will Allmendinger-Clear Channel Outdoor/Chicago; Lance Davis-Good Karma Brands/Milwaukee; Andy Pittman-TAMU/College Station; Jimmy Hintz-Comcast Spotlight/Houston; Greg Moloznik-GLM Media/Scottsdale; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Jim Himmel-TCB Media/San Clemente; Allison Stevens-Comcast Spotlight/San Francisco |
Cynopsis Team
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