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| TUESDAY OCTOBER 1, 2019 |
| California threw down the gauntlet, with Gov. Gavin Newsom signing into law the Fair Pay to Play Act, allowing collegiate athletes to collect endorsement money. The law, is slated to begin in January 2023, and makes it illegal for schools to prevent an athlete from earning money by selling the rights to his or her name, image or likeness to outside bidders. “"It's going to change college sports for the better by having now the interest, finally, of the athletes on par with the interests of the institutions," Newsom said in a tweeted video. "Now we're rebalancing that power arrangement." The NCAA responded by saying that the org would continue its effort to monitor make adjustments to its rules "that are both realistic in modern society and tied to higher education." "We will consider next steps in California while our members move forward with ongoing efforts to make adjustments to NCAA name, image and likeness rules that are both realistic in modern society and tied to higher education," the NCAA said in a statement. "As more states consider their own specific legislation related to this topic, it is clear that a patchwork of different laws from different states will make unattainable the goal of providing a fair and level playing field for 1,100 campuses and nearly half a million student-athletes nationwide." Meanwhile, the Pac-12, which houses four teams in the state, also came out against the legistlation, noting “The Pac-12 is disappointed in the passage of SB 206 and believes it will have very significant negative consequences for our student-athletes and broader universities in California. This legislation will lead to the professionalization of college sports and many unintended consequences related to this professionalism, imposes a state law that conflicts with national rules, will blur the lines for how California universities recruit student-athletes and compete nationally, and will likely reduce resources and opportunities for student-athletes in Olympic sports and have a negative disparate impact on female student-athletes.” PROGRAMMING ESPN announced that ESPN+ would serve as the new US home for Germany’s Bundesliga, courtesy of a new multi-year agreement that will begin in August 2020. ESPN+ will feature exclusive live and on-demand replay coverage of more than 300 matches per season from the Bundesliga, in both English and Spanish languages. In addition, the long-term agreement includes live coverage of the season-kickoff DFL Supercup, rights to Bundesliga 2 matches and on-demand surround programming such as highlights and magazine shows. ESPN linear television networks will also feature select Bundesliga matches each season and highlights will be available in ESPN programs and on the ESPN App and ESPN.com FOX Sports detailed production plans for its coverage of the 2019 American League Championship Series, which will be carried in 4K HDR for the first time ever, along with prototype cameras and more than 100 microphones. In cooperation with Sony Broadcast, FOX Sports is also taking an 8K Sony HDR Camera to select World Series games. In addition, multiple FOX Sports Dirt Cams will be in play around the infield, while a point-to-point FlyCam system will be used for select World Series games. 4D Replay will be in play for the World Series, incorporating 30-plus cameras arranged around home plate. To prepare for the massive cross-country MLB Postseason production effort, FOX Sports is preparing two sets of five mobile units (along with two generator/UPS units, satellite trucks and other necessary equipment). TBS gets the MLB postseason underway tonight with the National League Wild Card presented by Hankook Tire pitting the Brewers/Nationals at 8p. Turner’s postseason production plans will include the deployment of 10 microphones embedded around the field with sic microphones placed around the field, microphone will be used in each base for every TBS Postseason game telecast for the first time. Phantom Cameras will be used to provide super slo-mo replays. One camera will be used for the Wild Card and each NLDS, with two cameras used during the NLCS. TBS will have the use of 15-18 coverage cameras and 6 super mo cameras. MLB Network announced the matchups and start times for its two exclusive game telecasts of the American League Division Series presented by Doosan. Bob Costas, John Smoltz and Tom Verducci will be on the call for MLB Network’s telecast of ALDS Game 1 pitting the Twins/Yankees on Friday at 7p. MLB Network’s signature studio show MLB Tonight presented by Evan Williams Bourbon will air live from Yankee Stadium at 5p for a two-hour pregame show prior to ALDS Game 1, hosted by Greg Amsinger, Al Leiter and Harold Reynolds. Costas will then be joined by Joe Girardi, Jim Kaat and Verducci for ALDS Game 3 between the Houston Astros and the winner of the AL Wild Card. On to ratings. The Saints’ 12-10 victory over the Cowboys on NBC’s Sunday Night Football posted a Total Audience Delivery (TAD) average of 24.7 million viewers, according to fast national data released by Nielsen, and digital data from Adobe Analytics, which would rank as the most-watched Week 4 NBC SNF game ever, and helping Sunday Night Football to its best start through Week 4 since 2016. That average marks a 35% rise over last year’s Week 4 game and is the most-watched regular-season game on NBC in nearly three years. NBC’s Sunday Night Football is averaging 21.4 million viewers across all platforms this season – the best start for the series through Week 4 (five games) since 2016, and up 5% from the same point last season (20.3 million viewers). Meanwhile, CBS Sports reports that its NFL national game on Sunday scored a 13.0/26 average household rating/share in the metered markets, up 6% increase versus its comparable national game window last year and anchored by the Minnesota/Chicago game. Through the first quarter of the NFL season, The NFL on CBS’ season-to-date rating is its highest in three years, up 5%, averaging an 11.0/23 household rating/share in the metered markets. CBS Sports also announced its SEC on CBS football game for Oct. 12 at 3:30p, selecting Alabama/Texas A&M. Brad Nessler, Gary Danielson and reporter Jamie Erdahl will call the action from Kyle Field in College Station, Texas. This week sees GOLF Channel celebrate the one-year countdown to the 2020 Ryder Cup, taking place Sept. 25-27 at Whistling Straits Golf Course in Kohler, Wis. Coverage will kick off today with dedicated on-site reports and interviews from Whistling Straits within Morning Drive and Golf Central, and culminate on Wednesday with a special Feherty Live episode airing at 9p and featuring 2020 Ryder Cup captains Padraig Harrington (Europe) and Steve Stricker (United States). Boxeo Telemundo returns with its fall installment set to premiere on Telemundo on Friday at 11:35p. For four consecutive weeks, all fights will be broadcast live on Telemundo and live with additional extensive news and content on TelemundoDeportes.com, including access to the weigh-in and exclusive behind-the-scenes content. In addition, short form content that include fighters, behind the scenes and news will be produced exclusively for Telemundo Deportes' social media platforms using the hashtag #BoxeoTelemundo. Bleacher Report debuted the Season 3 premiere of the animated series - The Champions - which had scored 80 million views in just two seasons. This season will debut with move-in day at The Champions Mansion, “where new faces join the veterans of the house. Get ready to see your favorite teams along with the game's biggest names including: Cristiano Ronaldo, Christian Pulisic, Frank Lampard, Joao Felix, The Hazard brothers, Matthijs De Ligt, and others.” In local news, the Colorado Rockies and AT&T Sports Networks announced a multi-year extension of their television rights deal. AT&T SportsNet will continue to be the regional television home of the Colorado Rockies throughout the five-state Rocky Mountain region, including at least 150 live Rockies games, pre- and post-game coverage, as well as other Rockies-related shows and content. |
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| SPONSORSHIP & PROMOTION The NHL entered into a two-year, cross-platform marketing and promotional partnership with five-time Grammy Award-winning band Green Day. To launch the partnership, NHL fans will get a sneak peek to a yet to be released song called “Fire, Ready, Aim,” off Green Day’s forthcoming thirteenth studio album, “Father Of All… “ which will serve as the opening theme song for NBCSN’s Wednesday Night Hockey. In addition, “Fire, Ready, Aim” will be featured on NHL on NBC broadcasts throughout the 2019-20 season. Produced by NBC Sports, a show open that features the band playing their new song on a hockey rink interspersed with action shots of more than a dozen NHL players. Songs from Green Day’s new album will be featured in NHL game highlights, broadcast bumpers, tune-in campaigns, and in-arena jumbotron content created and distributed by the NHL, its teams and television partners NBC Sports Group, Sportsnet and TVA Sports across their respective broadcast, digital and social platforms. In addition, the group will perform at the 2020 Honda NHL All-Star Game in St. Louis in primetime on Jan. 25. The PGA TOUR and ThriveHive, specializing in guided marketing and advertising solutions for local businesses, announced a multi-year marketing relationship making ThriveHive the “Official Digital Marketing Services Firm of the PGA TOUR and PGA TOUR Champions.” “We are excited to enter an official relationship with such an innovative, growing company as ThriveHive, particularly one that’s already familiar with the PGA TOUR and PGA TOUR Champions through existing relationships,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “We see a great opportunity to work together to promote ThriveHive’s services and to further engage them through our tournaments and members.” ASICS and the IAAF renewed their partnership for a new 10-year agreement for the brand to serve as an Official IAAF Partner. ASICS will be present at and involved in all World Athletics Series events from 2020 to 2029, including the World Athletics Championships 2021 in Oregon and the World Athletics Championships Budapest 2023 and will outfit all officials and volunteers at all IAAF World Athletics Series events with ASICS’ footwear and apparel. DIGITAL, DATA & TECH NBC Sports Gold’s “Speed Skating Pass” is available for purchase now for $19.99 at NBCSportsGold.com ahead of the 2019-20 season, offering access to major domestic and international competitions in both short track speed skating and speed skating from November 2019 through March 2020. NBC Sports Gold’s “Speed Skating Pass” features live, commercial-free access to more than 150 hours of event coverage on NBC Sports Gold. TeamSnap launched a new partnership with Toronto Baseball Association, one of the largest minor baseball associations in Canada. As the official club and league sports management platform for Toronto Baseball Association, TeamSnap will support more than 20,000 baseball admins, coaches, players and volunteers across Toronto’s top baseball leagues. Tunity Analytics Top 10 Out-of-Home Weekly Sports Programs for the week of Sept. 23. Show Network Date/Time (000s) CBS Early NFL Games CBS 9/29/19 1p 11761 Fox Early NFL Games FOX 9/29/19 1p 6978 TNF Eagles/Packers FOX & NFLN 9/26/19 8p 5594 CBS Late NFL Games CBS 9/29/19 4:25p5289 The OT FOX 9/29/19 4p 5272 Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning September 23, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model. ESPORTS Pringles signed on as a Festival Partner for the upcoming 2019 edition of DreamHack Winter. The partnership is underway as DreamHack launches a landing page featuring a Fan Can Art Competition where fans can download a template to create their own Pringles can design to make their own Pringles can. Pringles will also set up a “Pop, Play, Eat” booth at the DreamHack Winter 2019 expo area, featuring fun activities for fans to participate in. In addition, DreamHack also announced that the festival will return to India for a second consecutive year. NODWIN Gaming and Viacom18 will once again partner to bring DreamHack back to that country with this year's event titled DreamHack Delhi and held in the national capital of India, New Delhi, on December 6-8, 2019, at the NSIC Exhibition Ground. This year’s edition will feature an array of games ranging from esports game titles like CSGO, Street Fighter V, Super Smash Bro, Tekken 7 and PUBG along with the classic collection of retro and table-top games. Allied Esports Entertainment announced the appointment of Anthony A. Hung as Chief Financial Officer of the company. Hung brings nearly 30 years of finance, strategy and operational expertise to Allied Esports Entertainment. Before joining the Company, he served as the CEO and CFO of Audio Design Experts, a privately held provider of premier audio solutions for leading consumer brands around the world. Sports network Overtime hired Chris Toussaint, the former manager of NBA 2K team Magic Gaming, as its new head of esports. There, he will focus on building and managing Overtime’s gaming content and its competitive gaming efforts. “It's rare to find someone 20 years old with as deep experience and connections as Chris,” said Overtime CEO Dan Porter, “but from the first time we met, it was clear that he understood what we were building at Overtime, and we saw in him, the type of visionary who could help take our gaming and esports efforts to the next level." INDUSTRY & ROSTER MOVES MLB reports that the 2019 Major League Baseball season generated “consistently strong fan engagement, increased consumption, and significant accomplishments in participation and fandom over the past six months.” In addition to the league’s three national TV partners registering viewership increases during the 2019 season, the league saw baseball/softball participation increased to 25.6 million, which combines to make it the number one team participation sport in the United States for the third straight year. Major and Minor League Baseball combined to draw nearly 110 million fans (109,998,829) in 2019 with MLB’s season total finishing at 68,494,752. With a total of 1.19 million Ballpark Pass tickets sold, MLB set a new single season mark in this area. THE MAIN EVENT NL Wild Card action sees Brewers/Nationals on TBS at 8p. |
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| ON THIS DAY in 1903 The first-ever World Series gets underway, pitting the Pittsburgh Pirates vs. Boston Americans. In the Know From 2002 to 2004, three consecutive World Series Champions started the postseason as Wild Cards. Which were those three clubs? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city). Answer to Our Last Sports Trivia Question What is the team name for Fordham’s athletic programs? Answer: Rams. Kudos: Tom Buffolano-LTN Global/NY; Kevin Belbey-The Montag Group/NY; George Sauli-Us International Media/NY; Pete Gautieri-A&E Networks/NY; Michael G. Hawkins-Francis Marion University/Florence; Joe Cassidy-Rowan University/Glassboro; Tim Overmyer/Atlanta; Russ DelCore-a4 Media/Oakland; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Greg Moloznik-GLM Media/Scottsdale; Dave Sikula-San Francisco State University/San Francisco; Rich Greene-Casa Del Verde Entertainment/LA; Reed Zabel-WME/LA; Bruce Trotter-CoxReps/LA Later~~Chris |
Cynopsis Team
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