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SPONSORSHIP & PROMOTION
Major League Baseball and WB Mason announced a new multi-year partnership that makes the private office supplier the presenting sponsor of Replay Review for the 2017 Postseason. The brand will now be the Official Office Products Supplier of Major League Baseball and will receive in-stadium integration that will see replay review technicians wearing branded shirts and caps that feature the WB Mason logo during every 2017 Postseason game. This marketing platform extends to stadium signage, digital advertising and social media platforms including the official @MLBReplays account on Twitter. With the new NHL season underway, adidas and the National Hockey League unveiled a new campaign titled “What if Hockey…” In a new :30 spot featuring Connor McDavid of the Oilers, Brent Burns of the Sharks, and Tyler Seguin of the Stars, adidas and the NHL celebrate the start to the 2017-18 NHL season “through the lens of creativity.” “adidas is the brand for creators and with my unique style on and off the ice, I felt that partnering with the brand was a natural fit,” said Burns. “adidas has a ton of momentum and I just knew that I had to be a part of this energy and a member of the adidas family.” The PGA TOUR and Valero Energy Corporation announced a 10-year extension of Valero’s sponsorship of the Valero Texas Open in San Antonio. The new deal kicks in in 2019 and runs through 2028, and positions the Valero Texas Open as part of the spring sequence of events that will precede the Masters Tournament, beginning with the week of April 1-7, 2019. Learfield’s Campus+ announced an agreement between North Carolina State University and PNC Bank, N.A. Expanding its relationship with the university, PNC will become the official bank of NC State and provide student and workplace banking, as well as financial literacy and education programs, over the next 15 years to more than 42,000 students, faculty and staff. In addition to its university and student-driven initiatives, PNC will become the official bank of NC State Athletics. DIGITAL & STREAMING
15 Seconds of Fame booked a multi-year partnership with the NHL to deliver hockey fans their television appearances from all NHL game telecasts. Starting with the new season, hockey fans at NHL arenas who download the free 15SOF app and appear on TV during an NHL game will receive their video on their phone upon completion of the game. The digital clip can then be shared across social media channels. The agreement also provides 15SOF the ability to ingest and deliver fan TV moments from marquee events throughout the season, including the NHL All-Star Game, NHL Stadium Series and the Stanley Cup Playoffs.
The return of the NHL will also see the return of NHL Center Ice on digital cable and telco systems. With NHL Center Ice, digital cable customers can access up to 40 live out-of-market NHL games every week across 14 channels, including enhancements that enrich the viewing experience. Package enhancements include a multi-screen mosaic, dual feed telecasts, and NHL.TV. Select systems around the country offer fans a week-long free preview of the package from Oct. 4 -10. MSG Networks and Charter Communications announced that MSG GO, MSG Networks’ live streaming and video on demand platform, is now available to Charter’s Spectrum subscribers who receive MSG Networks as part of their pay television subscription in time for the NBA and NHL seasons. With this agreement, MSG GO is now distributed by all of MSG Networks’ major distributors. ESPORTS
In this week’s edition of Cynopsis Esports & Gaming… Tracking the 2017 esports surge Twins pitcher Trevor May scouts the gaming ecosystem PUBG gets a date with Oakland Gears beefs up its Circuit BlizzCon locks in its schedule Immortals taps hockey vet Domino! gains Skillz Sony’s exec shakeup
ROSTER MOVES
DraftKings named Ezra Kucharz as its new Chief Business Officer, overseeing Business Development, Corporate Development and Ad Sales. Kucharz will report to CEO and co-founder, Jason Robins. Prior to joining DraftKings, Kucharz was president of CBS Local Digital Media and special advisor to CBS CEO Leslie Moonves. THE MAIN EVENT
Red Sox/Astros at 4p on MLB Network.
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| A CYNOPSIS MESSAGE | | What the evolving Hispanic demo meant to your marketing strategy Register for Cynopsis’ latest webinar: Harnessing the Power of the Evolving Hispanic Demo on Thursday, October 12 and learn what this demo considers to be: the most trustworthy networks (and why), the most impactful approaches to social media advertising, the most engaging new content, the most motivational reasons to subscribe or pay for TV and more. Hear from Horowitz, mit ú, NBCUniversal, Discovery Communications and El Rey Network. REGISTER Sponsored by El Rey Network |
ON THIS DAY in 1991: Fresno State ties an NCAA record by scoring 49 points in a quarter to bear New Mexico 94-17. In the Know: Who was the last Fresno State player to be drafted by the NBA? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.)
Later -- Chris
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OPENING: DIGITAL ANALYST RESEARCH/Katz Broadcasting/ATL: Emphasis on digital analytics trusted w/innovation & application of critical insights for SVOD, BounceTV.com & social media analytics for 4 brdcst nets. Ext. exp. w/Google Analytics. 5+ yrs exp Rsrch, dig. analytics &/or data science. Full Info/Apply HERE (10/12)
JOB OPENING: DIRECTOR, SPONSORSHIP & INNOVATION/Nickelodeon/NYC: Mktg dir responsible for leading team in creating innovative new sponsorship opportunities, ad products, and supporting materials. Ability to execute turn-key sponsorship packages. 7-10 yrs of exp in marketing, media co or ad agency. Full info/apply HERE (10/12)
JOB OPENING: DIRECTOR MOBILE BRAND SALES/Jump Ramp/NYC: Design strategy & drive sales w/mobile ad partnerships with East Coast agencies & brands. 7+ yrs of exp in digital media/mobile, advertising, or ad-tech sales. Strong ntwk of high-level relationships across agencies/advertisers pref’d. Full info/Apply HERE (10/12)
JOB OPENING: SR ACCOUNT MOBILE MGR/Jump Ramp/NYC: Collaborate closely with the Account Management team in scaling our existing advertising accounts. Minimum 3 years of account management experience in digital advertising, mobile, video, or programmatic sales. Full info/apply HERE (10/12)
JOB OPENING: SR. ACCT EXEC/Machinima/New York: Resp for driving ad sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer & fandom-focused content. 4-5 yrs exp digital media sales w/in a content-driven publisher, ent/media co / ad agency. Full info/apply HERE (10/12)
JOB OPENING: DIGITAL PREDITOR/NBCU/CT: Freelance Part-time to produce/edit digital videos for nationally syndicated talk shows. 2 to 3 years of work experience as an AVID Video Editor/Producer. Experience in news, entertainment, or promos & strong story telling sensibility. Resumes HERE (10/12) JOB OPENING: ON AIR PROD MGR/VICELAND/Brooklyn NY: Resp for prod & delivery of all promotional video assets. Creative team’s point person on all promo materials. Min 5 yrs prod mngmnt exp TV/ent industry pref in On-Air. Knwldg of Adobe Creative Suite, After Effects, prod & post prod workflows. Full info/apply HERE (10/12)
JOB OPENING: PHOTOGRAPHY MGR/AMC & SUNDANCE TV/NYC: 8+ yrs brand, ent or magazine photo editing. Extremely detail oriented. Wide understanding of dig photography & fluent in importance of asset mgmt. Strong knwlg Adobe Creative Suite, file processing & digital cameras. Able to do light-medium retouching. Full info/apply HERE (10/12)
JOB OPENING: DIR, SALES RESEARCH/CW Network/NYC: Tracking/trending analysis on all bcst & cable nets linear/VOD/Digital. Presentation, strategy dev. Social metrics dev. Oversee linear/dig sales estimates Ntwk TV exp (linear & digital Min 6yrs) Full info HERE (10/12)
JOB OPENING: SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (10/11)
JOB OPENING: JR SALES PLANNER/SBGTV/NYC: Det oriented entry-level Sales Asst w/strong written/oral comm skills to support the Sinclair Ntwk sales team mult areas, incl admin asst. Admin support/1-2 yrs exp pref’d. Profic in PP, Word, Excel a must. Brdcst/media buying or agency sales exp a +. Full info/apply HERE (10/11)
JOB OPENING: DIRECTOR, PRICING AND PLANNING/FUSE MEDIA/NY: Oversee Planning dept, manage On-Air and Digital proposals process. Oversee Pricing, inventory Utilization and Ad Hoc Reports. Strong analytical skills & media math. apply HERE (10/11)
JOB OPENING: ACCOUNT EXEC/Machinima/Burbank: Resp for driving ad sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer & fandom-focused content. 3-4 yrs exp digital media sales w/in a content-driven publisher, ent/media co. or ad agency. Full info/apply HERE (10/11)
JOB OPENING: PRODUCER CREATIVE SERVICES/SpectrumNetworksNY1/NYC: Produce on-air promo spots & campaigns, from initial concept to finished prod. 3yrs media exp,producing on-air promo spots, media sales billboards & tagged spots.TV news exp pref’d. Exp working with cross functional teams. Full info/apply HERE (10/10)
JOB OPENING: SCHEDULING COORDINATOR/GSN/Santa Monica: Dist prog. Schedule grids, Monthly VOD planners, artwork & folder structures, coord. & maintaining schedule & databases & admin duties; online rsrch. Excellent attention to details; Knwldg of Excel & all Microsoft applications; College deg req; Send Res/CL: HERE (10/10)
JOB OPENING: ACCOUNT EXECUTIVE/WMAQ TV/Chicago: Dynamic Account Executive to join the Local Sales team. Own, manage, and develop relationships with clients, agencies and advertisers through day-day interaction. Min 5 yrs exp sales and/or mktg roles. Full info/apply HERE (10/10) JOB OPENING: VP CONTENT/FlyQuest/LA: Out of the box thinker who thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs. 8+ yrs’ exp working in a content strategy & editorial function, pref in the gaming, digital or ent space. Full info/apply HERE (10/7)
JOB OPENING: SOCIAL MEDIA DIRECTOR/FlyQuest/LA: Execute SM strategy ensuring goals are met by team and content is continuously optimized for key aud segments. Min 6 yrs of exp in custom social media content creation, digital Exp w/pd search & pd social a must. Full info/apply HERE (10/7)
JOB OPENING: DIR CONTENT PRODUCTION/NYC/Eko: Pioneer of interactive serial video entertainment. Manage creative dev and prod for all scripted interactive series. Define processes and manage team to achieve goals. More details http://bit.ly/2fLBlhq. Resume to melanie@helloeko.com (10/7)
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