SPONSORSHIP & PROMOTION
NBC Olympics unveiled the logo that will be used for its coverage and promotion of the 2020 Tokyo Olympics. The Tokyo 2020 logo will be embedded within thousands of hours of linear and digital coverage as well as a company-wide, hyper-targeted consumer engagement campaign that will begin more than a year before the Opening Ceremony. “This will be our most versatile Olympic logo ever,” said Mark Levy, SVP, Original Content and Creative, NBC Sports Group. “From 60-inch television screens to mobile phones, from billboards to apparel, the logo needs to stimulate an emotional response with consumers no matter where they see it, and they are engaging with brands in more places than ever before.”
Just ahead of the 2018-19 NBA regular season, Turner Sports has unveiled its new marketing campaign “My Moment, My City” for NBA Opening Week on TNT. The multi pronged campaign highlights posters and mural art created by local artists illustrating the connection between the NBA and the Bay Area, Boston, Los Angeles, Oklahoma City, Philadelphia and Portland. The action gets underway with an Autotrader Opening Nightdoubleheaderon Oct. 16.
Under Armour locked in 76er all-star Joel Embiid to a five-year deal with the apparel company. ESPN reports that the deal will make him the highest-paid center for this type of partnership, and will see Embiid and Under Armour partner on branded footwear and apparel in addition to charitable initiatives in and around Philadelphia and in Cameroon.
Hunt Brothers Pizza announced a major expansion of its partnership with Stewart-Haas Racing and driver Kevin Harvick. The endeavor marks the latest evolution in a partnership that began in 2008 when Hunt Brothers Pizza made its initial foray into NASCAR with Haas CNC Racing.
DIGITAL & STREAMING
ESPN Films’ 30 for 30 Podcasts will return for a fourth season with five all-new audio documentaries starting Oct. 16 and premiering new episodes every Tuesday through November 13. “We’re incredibly proud that, over our first several seasons, we’ve brought our growing audience such a wide range of stories, including last season’s five-part investigation into Bikram yoga” said Jody Avirgan, ESPN Films’ host and senior producer of 30 for 30 podcasts. “This season, we’re back to individual documentaries about a range of different sports. Some of these are new lenses on familiar topics, like telling Jose Canseco’s story via the writing of a book, and the protest at the 1972 marathon. These are amazing moments we’re excited to rescue from the annals of history and share with listeners.”
Skratch announced the debut of Season 3 of Adventures in Golf. Ten new episodes uncover golf in various forms, from the Japanese art of making clubs, to life near the Arctic Circle, and a round that takes five days to play. Viewers can follow the series at YouTube.com/SkratchTV.
ESPORTS
- PUBG maps out new Pro Leagues
- Overwatch League reformats for season two
- G adds Chris Bosh to roster
- Breaking down Twitch and TNF
- Exploring Superdata Arena
- College’s newest, biggest arena
ROSTER MOVES
Matt Volkjoined NBC Sports Washington to serve as Vice President of Content Strategy, overseeing programming planning, video and audio production, and digital and social media content and platforms. Volk joins NBCSW from ESPN, where he spent the last 15 years in strategic content, acquisition and planning roles. Meanwhile, Nina Mandellwas named to the newly created role of Director of Digital Media & Managing Editorfor NBCSW.
THE MAIN EVENT
Eagles/Giants on FOX and NFL Network at 8p.
