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| Friday October 25, 2019 |
| The FIFA Council delivered a unanimous decision to embrace China PR as the host of the first edition of the new, expanded FIFA Club World Cup. The tournament will be played between June and July 2021 with the final list of venues set to be decided by FIFA and the Chinese FA. Qatar will host the remaining two editions of the tournament's current format, with the 2019 competition getting under way on December 11. Other announcements included Indonesia serving as host of the FIFA U-20 World Cup 2021, Peru as host of the FIFA U-17 World Cup 2021, and Russia as host of the FIFA Beach Soccer World Cup 2021. "It is a historic decision for football," FIFA President Gianni Infantino said about the decision to go to China, per CNN. "The new [tournament] will be a competition which anyone who loves football is looking forward to. It is the first real and true Club World Cup where the best clubs will compete.” PROGRAMMING Game 2 of the World Series delivered 11.93 million viewers to FOX with a 7.1 rating, according to Nielsen, to rank as the smallest audience ever for a Game 2 of the Fall Classic although the game still won the night for the network. The series returns tonight with the Nationals up 2-0 in the Series, with FOX shifting Friday Night SmackDown to FS1. Despite the dip from last year, the MLB Postseason on FOX/FS1 is still up 5% this season. Meanwhile, NBA Opening Night was a winner for TNT as the Lakers/Clippers battle drew a 32% uptick over last year’s comparable game. The matchup averaged 3.6 million viewers with a 9.7 rating , according to Turner Sports. Overall, the doubleheader generated an average of 2.9 million viewers, up 4% over last year. Around the dial, ESPN’s NBA season also opened in the black, up 8% over last year, per Nielsen, with its first two games averaging 1,531,000 viewers. The 76ers win over the Celtics averaged 1,689,000 for a 6% rise, while the Nuggets win over the Trail Blazers was up 6% over 1,599,000. FOX Sports unveiled its programming lineup for the FOX Sports Premier Boxing Champions Pay-Per-View headlined by WBC World Champion Deontay “The Bronze Bomber” Wilder defending his heavyweight title in a rematch against once-beaten Cuban slugger Luis “King Kong” Ortiz on Nov. 23. PBC Fight Camp: Deontay Wilder vs. Luis Ortiz debuts on Sunday. The next week sees the premiere of the half-hour PBC Face To Face: Deontay Wilder vs. Luis Ortiz on Nov. 2 at 11:30p, followed by PBC Fight Camp: Deontay Wilder vs. Luis Ortiz at midnight. With two-time Olympic gold medalist Ted Ligety on board after announcing his plan to participate in the 2019-2020 season of the World Pro Ski, the WPST released its schedule for the upcoming season, beginning in Vail, Colorado, on Dec. 14 and leading to the WPST Tour Finals, set for April 4-5 at Sunday River in Maine. “We are excited to build our race schedule from recent years as we visit more ski areas across the country,” says Jon Franklin, WPST CEO. “This is a part of a major resurgence in the WPST and dual-racing, providing our athletes more opportunities to earn a living while they prepare for the 2022 Winter Olympics.” SiriusXM announced that Georgetown University head basketball coach Patrick Ewing returns this month to host the second season of his exclusive weekly show on SiriusXM’s 24/7 college sports channel. Center Court with Patrick Ewing, which Ewing co-hosts with Rick “Doc” Walker, will premiere on October 28 and air every Monday at 7p throughout the college basketball season on ESPNU Radio. ACC Network locked in four more personalities to its men’s basketball on-air roster, and unveiled its signature basketball studio show along with coverage plans for the network’s debut season. Among the names joining the network are Cory Alexander, Malcolm Huckaby, Dan Bonner and Luke Hancock. Signature programming includes Nothing But Net, running on Sunday evenings throughout the basketball season. |
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| SPONSORSHIP & PROMOTION After Budweiser called on fans to support the NWSL last July with the #WontStopWatching movement, the NWSL and Anheuser-Busch’s sports marketing team have partnered to “leverage their combined connections and resources to expand the NWSL’s portfolio of partners and grow the sport of women’s soccer.” Bud’s “Future Official” campaign now calls on businesses to become the next sponsors of the NWSL, giving fans the power to pre-order future official products of the NWSL even before a sponsor signs on. To launch and drive awareness, the brand is releasing a new short film - “It’s Worth Watching” – that will air during Sunday’s matchup on ESPN. The spot, featuring a voice-over by NWSL star Megan Rapinoe, is directed to brands, calling on them to become official sponsors because “the more support the league gets, the more the world will watch. The more the world watches, the closer we get to an equal playing field.” PBR released its new anthem called “Be Cowboy” with four different versions of the song commissioned by the league. “Be Cowboy,” written by Wynn Varble and David Frazier, is performed by Eddie Montgomery, Chevel Shepherd of the Voice, and Kentucky Rockers Black Stone Cherry. The new soundtrack to the sport’s inclusive Be Cowboy brand campaign encourages everyone to “be badder, be braver, be bolder” in unleashing their inner cowboy. Obstacle course race and endurance brand Spartan named Vejo Inc., the personalized nutrition company, the Official Mobile Blender and Nutrition Partner of Spartan. This partnership encompasses a Spartan co-branded Starter Kit as well as onsite branding and activations. Racers and spectators can expect to see Vejo featured throughout Spartan race events in the U.S., Germany, and Austria. DIGITAL, DATA & TECH The United States Polo Association is launching the Global Polo Network OTT platform, which will launch in 2020. Global Polo Entertainment, a subsidiary of USPA Global Licensing, will take on creation, distribution and monetization of content opportunities across the entire enterprise. GPN will look to become the primary, preferred channel for polo sports and entertainment content consumption including live events, lifestyle shows and library-driven programming. Meanwhile, the NGB announced the development of Global Polo Productions as an in-house content development and content production division, while Global Polo Licensing will be responsible for managing the rights and licensing of over 500 hours of polo content, primarily photography and videography. ESPORTS  Mixer nabbed another big fish with the announcement that professional streamer and former competitive gamer Michael “Shroud” Grzesiek is teaming up with Microsoft’s interactive livestreaming service to stream games and video exclusively on the platform. Shroud teaming up with Mixer was supported by Loaded, Shroud’s management company. “As my career has progressed since retiring from competitive Counter-Strike, I did not imagine I would be here today sharing the next chapter of my story,” said Shroud. “I am incredibly grateful and honored for the success I’ve had and that’s thanks to my community. With that, the next chapter is here and I am excited and motivated to deliver the best livestreams yet for me. The move to Mixer allows me to focus on what I love: gaming. I hope you all continue to be a part of my community in this transition, I can’t wait to show you all the things we have in store!” INDUSTRY & ROSTER MOVES The ATP announced the appointment of Andrea Gaudenzi to serve as ATP Chairman for a four-year term, beginning 1 January 2020. “The ATP has played a central part in my life in so many ways, and to be given this opportunity to serve as ATP Chairman is a true honor,” said Gaudenzi. “I look forward to overseeing the future direction of the Tour and building on the sport’s global success and popularity at what is unquestionably one of the most exciting times in the history of men’s professional tennis. I’m very thankful for this opportunity and can’t wait to get started in January.” THE MAIN EVENT Astros/Nationals on FOX tonight at 8p. |
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| ON THIS DAY in 1990 Evander Holyfield KOs Buster Douglas in three to take the heavyweight crown. In the Know Which boxer had the nickname “Boom Boom”? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city). Answer to Our Last Sports Trivia Question In which Grand Slam tournament did Steffi Graf have the most singles championships? Answer: Wimbledon. Kudos: Greg Conner-Tennis Media/NY; Mike Wexler- Moroch/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; Eleni Coleman-hulu/Chicago; Tom Moore-Kalt Productions/LA; Peter Steckelman-Tennis Channel/Santa Monica; David Westberg-SAG-AFTRA Credit Union/Burbank Later~~Chris |
Cynopsis Team
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