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| Wednesday October 30, 2019 |
| Pundits spent Tuesday analyzing the NCAA Board's unanimous vote to begin the process of modifying the organization’s rule to allow college athletes to profit from their names, images and likenesses "in a manner consistent with the collegiate model.” The board manadated that three separate divisions of the organization immediately start figuring out how to update their rules in a way that maintains a distinction between college and professional sports. In the release announcing the vote, board members stated that all changes need to make sure student-athletes have the same opportunities to make money as all other students, keep education and the collegiate experience as a priority and make sure that rules are "transparent, focused and enforceable" and do not create a competitive imbalance. The board wants each division to implement new rules by January 2021. “As a national governing body, the NCAA is uniquely positioned to modify its rules to ensure fairness and a level playing field for student-athletes,” said NCAA President Mark Emmert. “The board’s action today creates a path to enhance opportunities for student-athletes while ensuring they compete against students and not professionals.” PROGRAMMING CBS Sports reported its big weekend numbers, with its NFL on CBS national game on Sunday ranking as the most-watched program on television for the week, reeling in an average of 21.025 million viewers. Season-to-date, the network is averaging 16.621 million viewers, up 5% over last year. In addition, the network saw its SEC on CBS telecast between LSU/Auburn on Saturday score as the day’s top college football game, averaging 7.175 million viewers and up 13% over last year’s comparable matchup. Through the first nine weeks of the college football season, the SEC on CBS’ season-to-date viewership is the network’s best since 2016, and 8% with 5.831 million viewers. Monday Night Football averaged 10,023,000 viewers across ESPN and ESPN Deportes for the Steelers win over the Dolphins. Game. The telecast pushed ESPN to win the night among all networks in households, viewers and key male and adult demos. Through nine games, MNF’s average audience of 11,702,000 viewers is up 3% so far this season. Meanwhile, ABC’s Saturday Night Football’s pitting Notre Dame/Michigan averaged more than 6.7 million viewers and concluded a week which ABC finished up 70% year-over-year, including increasing its audiences in each of its three game windows. ESPN’s networks are now up 13% for the season across all Nielsen-rated networks. The audience for Oklahoma/Kansas State averaged 4,214,000 viewers, which was up 33% from last year’s same game window, while Penn State/Michigan State averaged 3,915,000 viewers. ESPN’s presentation Washington State/Oregon averaged 1,895,000 viewers, a 57% increase year-over year. FOX Sports saw its PBC Fight Camp: Deontay Wilder vs. Luis Ortiz Part 1 bring an average of 2,247,000 viewers to FOX, according to Nielsen. That marks the best outing for a PBC Fight Camp ep ever, and up 31% over the previous edition of the show. ABC’s live telecast of Sunday’s Formula 1 World Championship Mexican Grand Prix drew the largest U.S. television audience on record for the event since its return in 2015. The race drew an average audience of 850,000 viewers, rising 11% over the race on ABC last year and ranking as the third-largest of the season on ESPN networks. Through 18 races this season, Formula 1 is averaging 671,000 viewers on ESPN networks, an uptick of 19% over the average of 561,000 at this point last year on ESPN networks. On the talent front, Davis Love III signed on to join CBS Sports full-time as a golf analyst for its coverage of the PGA TOUR, the Masters and PGA Championship. The PGA champion, 21-time PGA TOUR winner, two-time Ryder Cup captain and World Golf Hall-of-Famer will make his CBS Sports debut as an announcer on Jan. 25, 2020 at the Farmers Insurance Open when the Network tees off its 2020 golf season. FOX Sports College Football studio analyst Reggie Bush will join Michael Strahan, Tony Gonzalez and Peter Schrager on FOX NFL Thursday this week. this Thursday, Oct. 31 at 7:30 PM ET on FOX. Bush appears live in studio from New York to discuss Thursday’s NFC West matchup between the undefeated San Francisco 49ers as they visit the Arizona Cardinals. BTN laid out its talent roster for the 2019-20 Big Ten basketball season, which tips off on Nov. 5. Play-by-play announcers Kevin Kugler, Brian Anderson, Brandon Gaudin, Cory Provus and Dave Revsine will be on the call all season long for BTN, with Revsine continuing to serve as lead studio host. They accompany an experienced lineup of analysts including Robbie Hummel, Andy Katz, Stephen Bardo, Mike DeCourcy, Shon Morris, Seth Davis, Nick Bahe, Brian Butch, Bob Wenzel, Dan Bonner, Ben Brust and Jess Settles. This year, Christy Winters Scott will provide men’s basketball analysis in addition to her duties as BTN’s lead women’s basketball analyst. Alongside Lisa Byington, Jeff Levering and Chris Vosters, the network’s lead play-by-play voices for women’s basketball, BTN is also home to a analysts Winters Scott, Vera Jones, Shelley Till and Brenda VanLengen, in addition to adding Tyra Buss and Jantel Lavender to its roster. On the production front, this week’s Thursday Night Football matchup between the San Francisco 49ers and Arizona Cardinals will see Amazon Prime Video expand X-Ray for TNF to Chrome, Firefox, Internet Explorer, and Opera browsers, in addition to rolling out a new X-Ray feature for TNF viewers called player route maps. The maps are powered by Next Gen Stats and gives viewers real time renderings of player’s movements on any given touchdown. NBC Sports serves up 10.5 hours of live coverage of the 2019 Breeders’ Cup World Championships this weekend, anchored by the $6 million Breeders’ Cup Classic on Saturday at 8p on NBC. Friday and Saturday see NBC Sports carry live coverage of 13 races at the 36th Breeders’ Cup World Championships on NBC and NBCSN. Coverage will feature a Gyro-stabilized camera on the back of a moving vehicle, providing “picturesque scenic and low-angle views of the horses racing down the backstretch with the San Gabriel mountains in the background.” The ATP Next Gen Finals will be televised for the first time, with more than 30 hours of live matches on Tennis Channel. The network will have live coverage of men's tennis' best players under the age of 21 in Milan each day from Nov. 5-9 as part of its annual "Chase for the Championships" swing. FloSports announced a multi-year partnership with Travel Sports International to offer live and on-demand coverage of the Southern California Challenge, a men’s college basketball tournament, as well as the Caribbean Tip-Off Classic, a high school prep academy event on FloHoops.com through 2023. |
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| SPONSORSHIP & PROMOTION Endeavor Global Marketing is getting a rebrand and will now be known as 160over90, serving brands that include AB InBev, Audi, Dick’s Sporting Goods, HSBC, Lightlife, Marriott International, and Visa. Following years of growth (both organic and through acquisition), 160over90 now employs nearly 800 employees with expertise spanning advertising, branding, experiential, brand partnerships, PR, and communications. As part of this evolution, all preexisting brands (e.g., RED, Clifford French) are now 160over90. The Stronach Group retained Allied Sports to serve as the agency of record in a move to assist in building out the company’s national sponsorship portfolio, focusing on the company’s Thoroughbred racing assets, the Pegasus World Cup Championship Series, taking place on January 25, 2020 at the company’s Gulfstream Park located in Hallandale Beach, Florida and on the 145th Preakness Stakes on May 23, 2020. The National Lacrosse League renewed its partnership with Team 22, the exclusive manufacturer of Under Armour Lacrosse to continue to distribute lacrosse equipment to NLL players. "Our elite lacrosse players will continue to have top notch equipment at their fingertips as a result of this partnership with world class companies Team 22 and Under Armour," said Kevin Morgan, NLL Executive Vice President and Chief Revenue Officer. "Paul Gait and his staff at Team 22 have done a tremendous job of supplying our athletes with superior equipment and apparel. We look forward to joining forces to continue to provide our fans with the best entertainment in sports." The NFL announced its latest #NFL100 Experience of a Lifetime offering, “Lombardi in Your Hometown,” which will send the Vince Lombardi Trophy to one winner’s hometown during NFL Wild Card weekend. The contest is part of a fan-focused series of extraordinary experiences during the NFL’s 100th Season that pay tribute to the generations of fans, players, and communities that built and continue to support the league today. The NBA and Pringles locked in partnership that makes the snacking brand the Promotional Partner of the NBA Paris Game 2020 Presented by beIN SPORTS. The regular-season game will feature the Hornets and the Bucks at AccorHotels Arena on Jan. 24. DIGITAL, DATA & TECH Verizon Media announced that Yahoo Sports struck an exclusive multi-year partnership with BetMGM in a move to power sports betting for Yahoo Sports and create collaborative content experiences and live events. MGM Resorts and Yahoo Sports will partner on a slate of content experiences including exclusive live events, broadcast productions and promotional marketing efforts. MGM Resorts will also distribute Yahoo content across their properties and platforms. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts. The integration will launch in the Yahoo Sports app in November, with transactions to take place on the BetMGM platform.  ESPORTS Activision Blizzard Esports mapped out the debut of the Call of Duty League, which is slated to kick off with the Call of Duty League Launch Weekend taking place at the Minneapolis Armory from January 24-26, 2020, in Minneapolis. Hosted by the Minnesota Røkkr team, operated by WISE Ventures Esports, the weekend will serve up all 12 professional Call of Duty League teams competing across three days. The opening weekend of the regular season will feature additional fan and player experiences to celebrate the launch of Activision Blizzard Esports’ new city-based league. Launch Weekend will also feature the season’s first Call of Duty Challengers Open, pitting amateur players from around the world who can compete as teams in an open bracket tournament format. The Electronic Gaming Federation are launching two preseason national collegiate tournaments for competitive Division 1 esports teams. The EGF BIG EAST Esports Invitational tournament will pit esports teams from selected schools in the BIG EAST Conference on December 7-8 in NYC, including Butler, DePaul, Marquette, Providence, St. John’s, Seton Hall, Villanova and Xavier. The EGF Power Five Esports Invitational, will be held January 18-19, 2020 features schools from the athletic conferences of the SEC, ACC, Pac 12, Big Ten, and Big 12. Scheduled Power Five participating teams include: Florida State University, University of Illinois, Louisiana State University, Ole Miss, and Washington State University. INDUSTRY & ROSTER MOVES AEG Global Partnerships announced that Nickole Raymond Tara joined the team from TopGolf to serve as Senior Vice President, Global Portfolio. In addition to expanding Global Partnerships’ New York footprint, Raymond Tara will focus on driving international sales revenues and record-breaking results for AEG and its partners. She will also be responsible for crafting multi-property partnerships with major brands and companies looking to utilize the full breadth of AEG’s global offerings. THE MAIN EVENT The Audi 2019 MLS Cup Playoffs MLS Eastern Conference Final tonight at 7:30p on FS1, pitting the last two MLS Cup Champions Atlanta United and Toronto FC. |
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| ON THIS DAY in 1974 The Rumble in the Jungle sees Muhammad Ali KO George Foreman. In the Know In which country did the Rumble in the Jungle (the one above in case there were other “Rumble in the Jungles” somewhere, sometime) take place? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city). Answer to Our Last Sports Trivia Question Which film featured the (fictional) pro football teams known as the Colorado Blizzard, Oregon Pioneers, Wisconsin Icemen and the Miami Sharks? Answer: Any Given Sunday. Kudos: Phyllis McQuillan-MSG Networks/NY; Tim Gardner-Endeavor/NY; Sean Walker-OMG/NY; Tim Morrison-SendToNews/NY; Rick Hensley-WCYB-WEMT-CW4/Bristol; Sonia Durr-Carat USA/Atlanta; Matt Laramee-Southern New Hampshire University/Manchester; Roger Furman-Sports Marketing Communications/Greentown; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Andy Babb-Super League Gaming/Santa Monica; Jaymz Wooden-Bottelsen American Dart Lines, Inc/Santa Maria Later - Chris |
Cynopsis Team
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