SPONSORSHIP & PROMOTION
MGM Resorts locked in another gaming partnership, this time with the New York Jets, marking the first NFL deal that goes beyond a straight casino sponsorship. The deal includes a game named "I Called It," in which fans can answer questions about what will happen in the Jets game's future and will live in the Jets app. Of course, the deal also includes in-stadium signage and the sponsorship of the Jets studio.
ISM Raceway and longtime sponsor O’Reilly Auto Parts announced an expanded partnership that will give O’Reilly sponsorship of the track’s crescent near the new start/finish line. At 466 ft. x 210 ft., the logo will be nearly one and half times as long as a football field in the most prominent area of the track. O’Reilly will debut its sponsored branding of the area as part of the track’s Opening Weekend on Nov. 9, 10 and 11. As part of the agreement, O’Reilly will host the O’Reilly Auto Parts Pre-Race Party in the crescent on Sunday, Nov. 11 ahead of the Can-Am 500 Monster Energy NASCAR Cup Series semifinal playoff race.
DIGITAL & STREAMING
The International Ski Federation is relaunching its official website www.fis-ski.com. The revamped site will look of provide a user-friendly, one-stop-shopping experience for anyone interested in skiing and snowboarding, offering simplified navigation and a focus on competitions and live timing. The site was developed in partnership with Omnigon,
ROAD Fighting Championship announced a live broadcast partnership in the US with DAZN that will kick in with ROAD FC 050 on Saturday out of Daejeon, South Korea.
The Athletic closed a round of Series C funding, raising $40 million to bring the outlets' overall investment tally to $70 million since launching in 2016. Axios first reported the deal.
Speaking of deals, Front Office Sports announced an investment led by Stein’s, an investment management and holding company led by Jason Stein and Alyson Warshaw, who both led the charge at Laundry Service/Cycle.
ESPORTS
- Dignitas gets a makeover
- EVO’s Vegas date
- BLAST Pro Series goes wide
- PUBG Europe League names contenders
- Breaking down Dorito’s Duty promotion
- Fnatic’s high bar
- Red Dead’s massive heist
ROSTER MOVES
ESPN’s Russell Wolff was named executive vice president and general manager of ESPN+, In his new role, Wolff will be responsible for managing ESPN+ and will collaborate on the overall management and commercialization of ESPN-branded digital products. “I am deeply honored to take on this role and look forward to working and collaborating with the extraordinary people across DTCI’s Disney Streaming Services and ESPN to realize the enormous promise ahead of us,” said Wolff. “ESPN+ is in the first inning of a very long game. There is a tremendous opportunity to grow the service and expand our position as the leading streaming service and provider of digital products for sports fans.”
Independent Sports & Entertainment announced today that the company is building on its leading sports agency business with the launch of a new property sales group. ISE hired Jake Stone as vice president of property sales to help lead the new venture which will initially focus on securing global partnerships and sponsorships as well as naming rights for sports leagues, teams, venues and events.
THE MAIN EVENT
DC United/Columbus Crew SC on FS1 and UniMas at 8p, with Los Angeles FC/Real Salt Lake at 10:30p on ESPN2 and UniMas.