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| Friday November 1, 2019 |
| The sweet words of “Game 7” once again delivered for FOX Sports, as the Nationals’ victory over the Astros on Wednesday night delivered 23,013,000 viewers with a 13.1 Nielsen rating to rank as the network’s best performance for a primetime telecast this broadcast season and ranking as FOX’s top Wednesday night telecast since Game 7 of the 2017 World Series. Overall, for the full 2019 MLB postseason saw FOX and FS1 average 7,835,000 viewers, up 12% compared to last year’s average. In addition, Tunity Analytics reports that Game averaged 5,522,830 OOH viewers to mark a rise of 93% over the average for games 1-6. The game peaked at 9:05 with an OOH audience of 6,978,855. Let me know if you have any questions. PROGRAMMING With college basketball tipping off on Nov. 5, FOX Sports revealed its lineup of broadcasters who will be calling games and providing studio analysis for the 2019-20 season, anchored by Gus Johnson returning as the network’s lead play-by-play announcer with analyst Bill Raftery and Jim Jackson serving as FOX Sports’ lead game broadcasters. In studio, hosts Rob Stone, Mike Hill and Kevin Burkhardt work alongside a rotation of analysts, highlighted by Steve Lavin, Casey Jacobsen, Donny Marshall and Jackson. In addition, Former NCAA head coach Tim Miles joins FOX Sports as a game analyst this season. Lavin, Marshall, Jacobsen, Nick Bahe and Len Elmore also call games on FOX, FS1 and FS2 this season, while Burkhardt, Tim Brando, Joe Davis, Brian Custer, Aaron Goldsmith, Brian Anderson, Kevin Kugler and Brandon Gaudin serve as play-by-play announcers. Number are in for Sunday’s National Women’s Soccer League Championship, which saw the North Carolina Courage take the title, and was seen by an average audience of 166,000 viewers on ESPN, ranking as the most-watched NWSL match in three years. The audience was up 43% over the 2018 Final and the ranked as NWSL’s best audience since the 2016 Final. Overall, the playoffs on ESPN2 averaged 148,000 viewers overall, up 66% from 2018. CBS Sports hired Jonathan Jones to serve as an NFL Insider. The former Sports Illustrated writer will contribute to NFL coverage across multiple CBS platforms including CBS Sports HQ, CBSSports.com and CBS Sports Network providing year-round, in-depth reporting and analysis of all the latest news and notes surrounding the NFL. MLB Network saw growth for its two ALDS game telecasts and live coverage before and after every Postseason game leading up to World Series Game 7. The 2019 MLB Postseason led the channel to viewership increases in Q4 in both prime time (avg. 178,000 viewers) and in total day (74,000 viewers), to mark rises of 51% and 7% over 2018, respectively. Amazon unveiled the hosts, pundits and commentators for Prime members when Amazon Prime Video streams 20 live and exclusive Premier League football matches for the first time in December. Prime Video’s hosts for Premier League coverage in December will include Gabby Logan, Eilidh Barbour and Jim Rosenthal who will be joined by pundits that includeThierry Henry, Alan Shearer, Peter Crouch, Roberto Martinez, Lee Dixon, Harry Redknapp, Jermaine Jenas, Alex Scott, Peter Schmeichel and Michael Owen. Commentary across all 20 live and exclusive matches will be delivered by: Clive Tyldesley, Jon Champion, Connor McNamara, Guy Mowbray and Ian Darke alongside Andy Townsend, Ally McCoist, Glenn Hoddle, Sue Smith and Kevin Kilbane. Prime members will also be able to tune in to an exclusive goals show hosted by Steve Bower alongside Dion Dublin, Robbie Savage, Tim Sherwood, Joe Cole and Dermot Gallagher, that will bring Prime members footage from all of the best Premier League action as it happens across the UK. The Hula Bowl is back and the event and CBS Sports Network inked an exclusive television partnership to carry the college football event. After a 12-year hiatus, the game returns to aloha stadium on Jan, 26, starting with a pregame show at 10p and kickoff at 10:30p, featuring some of college’s top Senior football players in an all-star game. ESPN studio shows saw audience upticks in October in to continue monthly streaks, driven by Get Up, First Take, Pardon the Interruption and select editions of SportsCenter while Sunday NFL Countdown and NFL Monday Night Countdown were also up for the month. The period was particularly strong for the 11p SportsCenter which saw viewership rise 70%. Sunday NFL Countdown was up 20% and NFL Monday Night Countdown was up 9%. Duke coach Mike Krzyzewski locked in a multi-year extension to continue hosting his exclusive show, Basketball and Beyond with Coach K, on SiriusXM. His new season on the platform debuted yesterday at 6p. Throughout the college basketball season, a new edition of Basketball and Beyond will air every Thursday at 6p on both the ESPNU Radio on SiriusXM and SiriusXM ACC Radio channels RIP to Barry Frank, a sports media pillar who negotiated Olympic TV deals and represented talent that included John Madden, Bob Costas and Jim Nantz. He died at the age of 87. “Barry was a visionary with guts and incredible instincts, seeing what no one else saw and bringing new deals and formats to life with drama, excitement and style. His extraordinary talents made IMG what it is today, and his fighting spirit was with him until the end. We will all miss him dearly,” Endeavor president Mark Shapiro said in a statement, per the AP. Frank was inducted into the Sports Broadcasting Hall of Fame in 2009 and received the Lifetime Achievement Award for Sports last year at the Sports Emmy Awards. |
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| SPONSORSHIP & PROMOTION NASCAR and Mars, Incorporated cemented a multi-year extension that maintains the candy brand’s partnership and designation as the “Official Chocolate of NASCAR”. The renewed agreement with Mars furthers the brand’s comprehensive approach to NASCAR through its Official Partnership, combining digital and social marketing, hospitality, race entitlement, and team relationships to achieve its marketing objectives. Earlier this year, Mars announced an extension of its relationship with Joe Gibbs Racing and 2015 Monster Energy NASCAR Cup Series Champion Kyle Busch in a multi-year agreement. “We are thrilled to be continuing our partnership with NASCAR – a relationship we have been proud of for over 20 years,” said William Clements, vice president, sponsorships and sports marketing, Mars, Incorporated. “This partnership allows us to seamlessly integrate our iconic brands into the sport like no other league, and the innovative fan experiences we are able to bring to race day help to create lasting memories for fans of our brands and fans of the sport alike.” Bridgestone Americas signed on to support its first-ever Canadian athlete ambassador, signing a deal with Canadian sprint star and two-time Olympian Aaron Brown on the road to the Olympic and Paralympic Games Tokyo 2020. Brown will represent the company as he aims to qualify for his third straight Olympic Games next summer. World Rugby renewed its commercial partnership with IMG through to the end of the 2023 Rugby World Cup cycle. The deal allows the agency to handle sales for global event in addition to overseeing sponsorship operations, delivery of brand services, and licensing and merchandising. DIGITAL, DATA & TECH ASICS Corporation acquired Race Roster, a leading race registration platform for running events. Race Roster will join the company’s portfolio of consumer-focused running platforms with ASICS forming a new Canadian subsidiary known as Race Roster North America. According to the company, the synergies between ASICS and Race Roster will enable “ASICS to build relationships with consumers that will drive engagement to digital, retail and run specialty partners.” “We are thrilled to welcome the Race Roster team into our ASICS family,” said Dan Smith, President of ASICS Digital. “As we take this step together, we are excited to not only expand our digital footprint, but also create new and innovative ways to serve runners and the running community.” Hollywood Park and Cisco entered into a partnership that establishes the technology leader as the official IT network services partner of SoFi Stadium and Hollywood Park. Hollywood Park will be built on Cisco’s intent-based networking technology. The secure platform will allow SoFi Stadium and Hollywood Park to streamline operations, facilitate IT and business innovation, and re-define what is possible for fans as part of the live event experience with new content, experiences and engagement opportunities. ESPORTS More CDL branding. NRG released the name and design for its new Call of Duty League team, which will be called the Chicago Huntsmen. Meanwhile, owners of the Seattle franchise in the league announced that its city-based squad will be known as the Surge. Honda will serve as entitlement partner for Riot Games‘ LCS Scouting Grounds, which will now be known as the Honda Scouting Grounds. The event runs Nov. 11-16 with 20 amateur players competing at the LCS Arena. Honda Scouting Grounds will see the top two players in each role from North American solo queue to join the 10 players from the FACEIT circuit. From there, they will take part in one week of professional-level training before the four teams go on to compete at the LCS Arena. The Le Mans Esports Series will return for season two, dangling an increased total prize fund of $200,000 for contenders. The series, a joint venture between the Automobile Club de l’Ouest, FIA World Endurance Championship and Motorsport Network, drew over 215,000 live viewers and 6.4 million social media impressions at last season’s “Super Final” at the 24 Hours of Le Mans in June 2019. The new season will feature both a “Pro” Team qualification championship and a “Pro-Am” championship for individuals to earn their place on the grid in June 2020 for the Super Final. The season’s racing will continue to take place on Forza Motorsport 7, available on PC and Xbox One. ESL ordered up a partnership with Grubhub, the nation’s leading online and mobile food delivery marketplace, dedicated toward ESL Collegiate and designed to enhance collegiate esports player and fan experiences. This marks the first official partner for the ESL Collegiate platform. In addition, the BIG EAST Conference will also return for the ESL Collegiate Fall Invitational, with new collegiate conferences to be announced in the coming days. Grubhub will serve as the official food delivery partner of ESL Collegiate for competing conferences. As part of this partnership, fans can vote each week on which food the analysts and shoutcasters eat during the event in a segment called “Cast & Chat Chowdown.” Students in participating college conferences will also get access to exclusive discounts on their first Grubhub order. Evo confirmed plans to return to Las Vegas once again in 2020, announcing that Mandalay Bay will once again host the event. Evo 2020 will run July 31-Aug. 2. Titles will be announced at a later date. THE MAIN EVENT Georgia/Florida on CBS on Saturday at 3:30p. |
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| ON THIS DAY in 1959 Jacques Plante, of the Montreal Canadiens, becomes the first goalie in the NHL to wear a mask. In the Know In the NHL, who was known as the Grim Reaper? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city). Answer to Our Last Sports Trivia Question What pitcher holds the record for most complete games in an MLB career? Answer: Cy Young. Kudos: Andrew Feingold-Fox News/NY; Rob Casalaina-ITN/NY; Mark Lehman-Atlanta Braves/Atlanta; Christopher Kull-The Nielsen Company/Oldsmar; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Greg Moloznik-GLM Media/Scottsdale; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank Later - Chris |
Cynopsis Team
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