SPONSORSHIP & PROMOTION
Major League Baseball named Mitel the title partner of the first two London Series, the pair of two-game slated to be played at London Stadium over the next two summers to mark baseball’s first games ever played in Europe. The event takes place June 29-30 between the Boston Red Sox and the New York Yankees. This expanded international partnership between Mitel and MLB now embeds the league’s Official Business Technology & Communications Partner into all activation, branding and marketing surrounding the landmark games in the United Kingdom’s capital city next summer.
Pure Silk inked a deal to become the title sponsor for Kingsmill Resort’s LPGA tournament for the next three years. The deal for the Pure Silk Championship runs through 2021 with next year’s tournament set to take place from May 20-26 at the Williamsburg-based resort’s River Course.
DIGITAL & STREAMING
Turner Sports announced the launch of B/R Live’s “Pick ’Em Challenge” – a predictive trivia game for Capital One’s The Match: Tiger vs. Phil. The Match, set to take place on Nov. 23 at 3p on PPV. The initiative provides users a chance to make picks in real time or prior to the start of the pay-per-view event to predict the outcome of each hole for a chance to win. Players can also earn bonus points by having “streaks” of correct answers. The overall points winner will get an all-expense paid trip to Las Vegas and potentially win the top prize of $1 million dollars.
FloSports announced an extended partnership with East Preps LLC to offer live and on-demand coverage of three of its college football bowl games - the SPIRAL Tropical Bowl, the FCS National Bowl and the National Bowl, as well as the All America Classic through 2021. As part of the agreement, FloFootball will also broadcast a new high school all-star football game, the All America Classic, on Jan. 12, 2019.
The PGA TOUR announced that IMG Arena will distribute official PGA TOUR scoring data for media usage and sports betting purposes. Under the multi-year agreement, IMG Arena will distribute official PGA TOUR data to sports media companies, news services and other media organizations worldwide. Further, IMG Arena will have the exclusive right to distribute official data and selected live video of PGA TOUR competitions to international regulated sports betting and gaming markets.
WSC Sports and Stadium locked in an expanded partnership that brings WSC Sports’ generated video highlights to Stadium’s multiple digital distribution platforms such as Facebook, Twitter, Instagram and MSN, enabling Stadium to distribute highlight videos to existing and new audiences with enhanced and tailored engagement.
ESPN+ and UNINTERRUPTED, the digital media company founded by LeBron James and Maverick Carter, will debut a new original series, More Than An Athlete on Nov. 20 on the platform. The eight-episode series examines the “various stages and moments of LeBron James’ journey from basketball prodigy to global sports icon, businessman and philanthropist through the lens of the unique bonds of friendship and partnership which forged between four men over more than two decades – James, Carter, Randy Mims and Rich Paul.”
ESPORTS
Major League Soccer and EA SPORTS are shoring up plans for eMLS, unveiling an expanded schedule that will feature 22 MLS clubs in the 2019 season that will be integrated into the competitive ecosystem, with Atlanta United, D.C. United and FC Cincinnati joining the competition for the first time as players compete to represent their club at the 2019 eMLS Cup presented by PlayStation. The competitive infrastructure will expand to include the inaugural eMLS League Series presented by PlayStation, comprised of two events: eMLS League Series One hosted in conjunction with the LA Galaxy in January and eMLS League Series Two with FC Dallas in February. Each of these eMLS League Series events will include participation from all eMLS professional FIFA players and will result in their own distinct prizing opportunities. eMLS player performance across the two eMLS League Series events will determine seeding for the 2019 eMLS Cup presented by PlayStation.
Esports Stadium Arlington announced that NVIDIA will become the official graphics platform of the venue, which opens as the largest dedicated esports facility in North America. As a founding member, NVIDIA brings high-end graphics cards and NVIDIA G-SYNC technology to enhance the gaming experience for gamers in this state-of-the-art facility. NVIDIA.
Global esports organization Gen.G announced a new sponsorship agreement with SIDIZ, Korea’s top chair manufacturer. Through the partnership, SIDIZ is providing gaming chairs to Gen.G teams who train at Seoul HQ — Seoul Dynasty, LoL, PUBG, HoTs and Overwatch Contenders.
ROSTER MOVES
Learfield announced the additions of Mike Hamilton and Joe Potter as part of the company’s University Partnership Group, Hamilton has been named executive vice president and will lead the University Partnership Group, and Potter joins the company as senior vice president with the same group.
THE MAIN EVENT
Maui Invitational throughout the day on ESPN and ESPN2.