A CYNOPSIS MESSAGE | The 4th Annual Cynopsis Top Women in Digital Awards Awards Event: March 14th in NYC At a time when it is more important than ever to shine a light on the incredible accomplishments of women in every field, we are proud to honor these digital trailblazers. They may be just out of college. Or they may be inventors, tech wizards, or senior-level execs who have helped clear a path in what is still a relatively young industry . Past honorees have been digital-savvy innovators from a wide range of companies ( view past honorees here ). NOMINATE |
SPONSORSHIP & PROMOTION Audit, tax and advisory firm Grant Thornton LLP and the PGA TOUR locked in a five-year partnership that will see the brand serve as a Proud Partner of THE PLAYERS Championship; and a second as an Official Marketing Partner of the PGA TOUR. In addition, Grant Thornton has signed a separate partnership with professional golfer Rickie Fowler. The partnerships with the PGA TOUR and THE PLAYERS will provide Grant Thornton with premier positioning during THE PLAYERS telecast on the Golf Channel and NBC – alongside Morgan Stanley and Optum, as the three exclusive Proud Partners. DIGITAL & STREAMING CBS Sports Digital picked up the National Lacrosse League, streaming live and on-demand NLL games on the subscription OTT service SportsLive, including regular-season and playoff games. “We are thrilled to continue to build upon our historic broadcasting partnerships with the addition of CBS Sports Digital. The future of sports is an ever-changing digital viewing experience, and bringing in a world class organization and platform like CBS Sports Digital is truly exciting for our fans,” said NLL Commissioner Nick Sakiewicz. “Last season we witnessed the additions of some major broadcasting partners and as a result more viewers are tuning in to NLL TV than ever before.” Twitter released its slate of top lists from the 2017 year. Here are a few to browse… Top Tweeted sports handles (Global): The Twitter usernames that appeared most frequently in Tweets, including replies and Retweets. @NFL @ManUtd @WWE @BleacherReport @Realmadrid @NBA @Cristiano @Arsenal @KingJames @ChelseaFC Top Tweeted athlete handles (Global): The Twitter usernames that appeared most frequently in Tweets, including replies and Retweets. @Cristiano @KingJames @Neymarjr @Kaepernick7 @TheNotoriousMMA Top Tweeted team handles (Global): The Twitter usernames that appeared most frequently in Tweets, including replies and Retweets @ManUtd @Realmadrid @Arsenal @ChelseaFC @Cavs ESPORTS NBA 2K League Managing Director Brendan Donohue took to Reddit to announce the NBA 2K League Qualifier, described as the first step for potential players to try out for the league. The first stage of qualifying for the NBA 2K League will run from Jan. 1-31, and mandates that players need to win 50 games in NBA 2K18’s Pro-Am mode and complete an online application by Jan. 31. Players can compete as a walk-on, part of a team or a combination. Players who meet these requirements in January can be invited to the next round of tryouts in February, after which, the best players will be selected for the draft that will take place in March. Each of the 17 teams participating in the inaugural season will draft five players who will live in-market during the season, which tips off in May 2018. ROSTER MOVES David Shoemaker will step down from his role as the CEO of NBA China following the 2017-18 NBA season. He has been in his current role since June 2011 and will continue to lead NBA China through the season and will play an active role in the recruitment of his successor. “Under David’s leadership, our game and business in China have seen unprecedented popularity and growth,” said NBA Commissioner Adam Silver. “We are grateful for David’s contributions during his tenure as CEO and are fortunate that he’ll be with us through the season to assist with the transition.” Anthem Wrestling Exhibitions recruited Don Callis and Scott D’Amore to join the company as Executive Vice President, reporting to Ed Nordholm, President of the company. The trio will form a 3-member Executive Committee with overall responsibility for developing the creative direction for the Company and managing the execution of the Company’s business plan. Callis has built a critically acclaimed 15-year career in the wrestling business as a performer, color commentator and writer for WWF, ECW and TNA. D'Amore has held positions that include performer, trainer, promoter, writer and producer. Soccer United Marketing President Kathy Carter is running for president of the US Soccer Federation. Carter has taken leave of her post at SUM, according to reports, and will be one of eight candidates for the position. The election will be held in February. STATS announced the hiring of Troy Anderson as the Chief of Product and Technology Officer. In the role, Anderson will oversee product management and development, managing the current product set as well as upcoming portfolio offerings to the company’s clients including the world’s top technology and media companies, and dozens of world championship teams and leagues across the sports industry. THE MAIN EVENT Blackhawks/Capitals on NBCSN at 8p. |
A CYNOPSIS MESSAGE | Getting Maximum Impact from Experiential Marketing Cynopsis Webinar: Tuesday Jan. 30 at 1:30pm ET The more millennials turn away from traditional advertising, the smarter it is for marketers to create experiential events that create powerful connections with consumers. Our panel will focus on how to use social most effectively, the latest metrics for measuring success, and more. Among the speakers are Scott Lachut, President, Research & Strategy for PSFK and Damon Haley, Head of Sports Marketing for Troika . Learn more and register here |
ON THIS DAY in 1973: The NL votes to relocate the San Diego Padres to Washington, D.C. (later changed). In the Know: Which country won the most total medals in the previous Winter Olympics in 2014? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: The Seahawks retired #80 to honor what player? Answer: Steve Largent. Kudos: Jonathan Lipson-Active International/NY; Dev Sethi-Complex Networks/NY; Rick Ramage-United Talent Agency/NY; Chris Long-DraftKings/NY; Joe Schreiber-3 Penny Films/Bethesda; Christian Matthews-Washington Redskins/DC; Willy Gibson -WTG Consulting/Columbus; James Stuart-NBC Sports Group/Stamford; Wayne "World B." Otto-Pro-Am Sports/ Boone; John Ward-Tennis.com/Chicago; Mark Stulberger-Stully’s Broadcasting School/Houston; Tom Doherty-Starcom Media/Chicago; Gretchen Brady-KTVT/KTXA/Dallas; Kevin Micklo-Pinnacle Advertising/Chicago; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni Development/Calgary; Michael Jaquet-Major League Rugby/Park City; Judie Henninger-Valentine Productions Inc./Santa Monica; John Baghdassarian-Olympusat/LA; Tom Moore-Kalt Productions/LA; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY SR ART DIRECTOR MELT ATL Hands-on, innovative team player, resp for presenting creative solutions that meet client objectives & strategies. Design for events, print, digital & retail. 8+yrs creative field exp. Understanding brand identity & how to create concepts that fit w/in it. Full info/apply HERE JOB OPENING: PRODUCTION ACCOUNTANT/Big Bad Boo/Vancouver or NYC: Deadline & detail oriented person w/great orgnztnl skills & knack w/numbers who doesn’t miss a detail. BA deg in Accounting/finance w/4+ yrs related accounting exp. Mac expert. Animation prod exp pref’d. Full info/apply HERE (12/13) JOB OPENING: BUSINESS DEVELOPMENT ACCOUNT MANAGER/KVEA/LA: Responsible for generating multi-platform new business as part of KVEA. BA deg in pref’d field. 2-3 yrs sales exp with a proven success record. Full info/apply HERE (12/13) JOB OPENING: COPY COORDINATOR/NBC/Newton Mass: Implement, revise, and maintain traffic instruction for all national orders. 3-5 years of exp working in a broadcast television traffic dept. Wide Orbit Traffic System knwlg a +. Effective organizational or office management skills. Full info/apply HERE (12/13) JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Full info/apply HERE(12/13) JOB OPENING: DIRECT RESPONSE SALES PLANNER/Crown Media Family Networks/NY: Provide sales and analytical support to the Direct Response Team. Monitor and manage inventory for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Provide internal analysis on inventory and sell-out levels. BS req. Full info/apply HERE (12/13) JOB OPENING: SR ART DIRECTOR/MELT/ATL: Hands-on, innovative team player, resp for presenting creative solutions that meet client objectives & strategies. Design for events, print, digital & retail. 8+yrs creative field exp. Understanding brand identity & how to create concepts that fit w/in it. Full info/apply HERE (12/13) JOB OPENING: EXECUTIVE RECRUITER/JAMES & CO LLC/NYC: Responsible for search execution to include but not limited to dvlpng target list, candidate identification and assessment as well as candidate interviews. Understanding of landscape for talent in our srch verticals a must. Full job info/apply HERE (12/12) JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (12/12) JOB OPENING: PROJECT MGR OFF-AIR DESIGN/Paramount Network/NYC: Work close w/ & support Sr Project Dir. Receive clients requests & work w/them to get full scope of work, specs & expected due dates. Must possess great comm. skills, ability to work high paced environment & be able to effectively multi task. Resumes HERE (12/12) JOB OPENING: CREATIVE DIRECTOR/A+E/NY: Lead & motivate an On-Air creative team in delivering best in class campaigns. 10+ yrs hands-on exp in cable/tv mktg and/or branded advertising. Exc tech skills with: Avid/Final Cut Promo; After Effects and Adobe Suite. Full info/Apply HERE (12/9) JOB OPENING: SR MGR, YOUTUBE STRATEGY/A+E/NY: Dvlp/manage company’s YouTube presence across its portfolio of networks. Self-motivated, extremely detail oriented & independent worker w/expertise of YouTube Platform. 5-7 yrs exp digital mktg or project mngmnt w/strong emphasis in social. Full info/apply HERE (12/9) JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E Networks/NY: Dvlp/mng all paid social media campaigns to drive engagement & increase visibility of programs across the entire portfolio. 5+yrs of digital media plng exp. Extremely detail-oriented w/ clear &proven track record of cross funct collaboration. Full info/apply HERE (12/9) JOB OPENING: DIGITAL MARKETING MGR/CSI SPORTS/JERSEY CITY: Plan digital mktg campaigns as we expand our social media presence across all digital properties inc. web, social, mobile, OTT and emerging platforms. Mng rsrch and analytics to maximize success. +5yrs Media req Sports bckgrnd a +. Res/cvr letter HERE (12/9)
JOB OPENING: PRODUCTION MGR/VICE LABS/NYC: Provide support to Supervising Prod (SP) in executing creative vision for short-form video shoots. Dvlp projected monthly filming sched; assign team members incl prod support & editors. Secure film permits. Knwlg of film permit rules a must. Full info/apply HERE (12/8) JOB OPENING: INTEGRATED MKTG SR. MGR/FUSE/NYC: Develop/execute digitally led multipltfm integrated mktg solutions for Ad Sales clients. 5-7 yrs exp in Digital/Social Mktg/Media for Ad Sales in Ent/Media Industry. Full info/apply HERE (12/8)
JOB OPENING: PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume HERE (12/8) JOB OPENING: DIRECTOR, AD SALES/INSP/Open: Drive new/incremental revenue & also one that services an existing list of mostly DR clients. Req’s a specific focus on new bus dvlpmnt & presentation skills. 3-5 yrs sales exp. Nat’l media plan’g/buying @agencies relationships a must. Full info/apply HERE (12/8) JOB OPENING: MANAGER, PRODUCTION ADMINISTRATION/IFC/LA: Supervise the physical production and administration of all contractual payments for IFC’s Originals. Ability to cultivate productive relations with industry contacts externally & internally. 5 yrs exp w/scripted production preferred. Apply HERE (12/7) JOB OPENING:SALES PLANNER/ANALYST/NCM/NYC: Generate/calculate accurate proposals for mult acct directors supporting national sales, mktg, bus. dvlpmnt & regional sales teams. Knwlg of sales, advertising, mktg or related field industry a benefit. 2-3 yrs related business exp necessary. Full info/apply HERE (12/7) JOB OPENING: DIRECTOR, AD SALES PLANNING/SIRIUS XM/NYC: Detail oriented & orgnz’d candidate to efficiently monetize inventory to maximize revenue. BA Deg &/or 6yrs relevant exp working in an Ad Sales dept in Pricing/Plan’g function in media advertising (radio a strong +) Wide orbit a +. Full info/apply HERE (12/7) JOB OPENING: PLANNER AD SALES/SIRIUS XM/NYC: Work closely w/Acct Execs to understand scope of proposal req’s to independently review media schedules in an effort to monetize inventory. 3+yrs exp media advertising (radio &/or pricing & plan’g/sales analysis a strong +). Strong analytical/quant skills. Wide Orbit a + Full info/apply HERE (12/7) SITUATION WANTED: Unscripted Creative Exec adept at generating new ideas, producing tapes, writing, working with talent and delivering projects that sell. Available to elevate your development slate and bring your company’s ideas to the finish line. Creativeproducer1@gmail.com (12/12)
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