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SPONSORSHIP & PROMOTION Sports Illustrated unveiled a licensing agreement between SI Swimsuit, Nomadic Entertainment Group and Revelry Eleven to create a “one-of-a-kind elevated experience for consumers to engage with SI Swimsuit: SI Swimsuit Island.” The SI Swimsuit Island festival will take place on Miami Beach from Feb. 16-18 and serve as a two-night, two-day experience that will include musical acts, a high-end culinary offering, exclusive fan activations, panels and appearances by SI Swimsuit models and celebrity guests. In addition, SI Swimsuit Island will kick off with “Good Vibes,” a charitable experience that will benefit hurricane relief for the Caribbean islands devastated this past season Two veterans are reportedly making a return to the Super Bowl this year, Ad Age reports that Mars candy brand M&M will come back to the broadcast after a three-year hiatus with a 30-second TV spot, created by BBDO New York, that will air during the first quarter of the game. Meanwhile, Adweek writes that Doritos will run a commercial created by Goodby, Silverstein & Partners after sitting out last year’s game. NASCAR and Whelen Engineering inked a multi-year extension to continue its entitlement sponsorship of the NASCAR Whelen Modified Tour and the NASCAR Whelen Euro Series through 2024. Whelen will also extend its designation as the “Official Warning Lights of NASCAR.” “More than a decade of successful partnership has resulted in Whelen Engineering being deeply connected to many levels of our sport,” said Jim Cassidy, NASCAR senior vice president of racing operations. “The NASCAR Whelen Modified Tour and NASCAR Whelen Euro Series are critical to reaching fans, developing talent and delivering great racing both domestically and abroad.” Kids Foot Locker is teaming up with Isaiah Thomas, Jimmy Butler and D’Angelo Russell for a campaign “to help show new-to-town young fans around their respective cities.” The holiday push saw the release of the first video featuring Cleveland’s new point guard, Isaiah Thomas, showing 12 year-old London Arrington around their new hometown of Cleveland. Kids Foot Locker will release additional digital spots as a part of the content series beginning on Dec. 14, featuring Jimmy Butler exploring Minneapolis, and then on Dec. 21, with the third and final spot featuring D’Angelo Russell in his new hometown of Brooklyn, N.Y. The PGA Tour locked in a a deal to partner with Chinese firm Shankai Sports to manage the operations of its China series for 20 years. After a one-year hiatus, the PGA Tour China Series will resume next year. DIGITAL & STREAMING ESPN is touting results from its first seven weeks of Nielsen Total Live Audience data, stating that streaming and out-of-home viewing are pushing audience numbers among Millennials (Persons 18-34). The company saw a 23% rise in that demo in Total Day and a 28% in Prime Time over ESPN’s traditional viewership. As a result, ESPN saw 4% and 13% year-over-year growth in Total Day and Prime Time viewing overall, respectively, among Millennials during that time period. “These early findings from Nielsen tell us that Total Live Audience is the only meaningful way to understand sports consumption, including key insights into our Millennial viewers,” said Cary Meyers, SVP of Fan and Media Intelligence, ESPN. “We will continue to mine this data to not only inform us on how best to serve fans with our content, but also to guide advertisers on how best to optimize their brand on our platform with specific audiences.” The National Lacrosse League serves up its 32nd season today, reporting that the NLL’s digital-first approach last year saw its Twitter Game of the Week average 344,000 viewers in its inaugural season, while tts own OTT, NLL TV channel boasts 25,000 subscribers. Meanwhile, NLL’s revenues grew by an impressive 11% last year. Key in that growth was the emergence of NLL TV, new league-wide sponsorships and increased ticket sales. ESPORTS Razer is teaming up with Super Evil Megacorp for a mobile esports partnership in a deal that includes serving as title sponsor of the Vainglory World Championship. Super Evil Megacorp, creators of Vainglory, stated that the strategic partnership with Razer is designed to further advance mobile esports beginning with a Vainglory competitive event at the Microsoft Store in New York City The first-ever Collegiate Rocket League - National Championship revs up this weekend, with eight contenders in the mix to claim the crown include: Ohio State, UNCC 1 (University of North Carolina Charlotte), Northeastern Red (Northeastern University), Mustangs (California Polytechnic University), Cal Poly Pomona, UMD (University of Maryland College Park), UNT Eagles (University of North Texas) and Gryphons (University of Guelph-Humber). Play begins Saturday at 9a PT at twitch.tv/rlesports. Meanwhile, more international sports teams continue to pick up esports squads. Bayer Leverkusen, from the Bundesliga, is adding FIFA pro Marvin ‘M4RV’ Hintz to its roster. Jochen A. Rotthaus, Director of Marketing and Communication at Bayer 04 stated that “With his skill and passion Marvin Hintz will be an excellent ambassador for us. Above all, he will make a major contribution to establishing the megatrend in our club. We are convinced of that.” Meanwhile, Australian Football League club Essendon nabbed the rights to esports team Abyss, who will now reportedly rebrand under Essendon’s name and logo while relocating to Melbourne. ROSTER MOVES Brooklyn Sports & Entertainment named Elizabeth Brooks as Chief Marketing Officer to oversee all of the marketing efforts for BSE’s teams and venues, including branding, advertising, merchandising, creative, digital and in-game presentation. She joins u from Sopris Capital Associates, where she served as CMO and Executive in Residence for the private equity firm. THE MAIN EVENT Toronto FC/Seattle Sounders for the MLS Cup on ESPN and Univision on Saturday at 4p. |
A CYNOPSIS MESSAGE | Hear from our Top Women in Digital on 3/21 (Sponsored by: FreeWheel) Maria Ruiz - Product Manager, Mobile - GolfNow “Cynopsis’s Top Women in Digital Awards is a celebration of diversity of thought in a world that desperately needs our uniqueness, our weirdness, our perspective. It means seeking the ultimate glory of impacting people’s lives through media and knowing that this is bigger than either of us individually. I am proud and incredibly honored to be among this group.” Show your support - REGISTER NOW |
ON THIS DAY in 1987: Ron Hextall of the Philadelphia Flyers becomes the first NHL goalie to score a goal. In the Know: Who did the Yankees’ beat to win the World Series under manager Billy Martin in 1977? (Email joefavorito2@gmail.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: In the Simpsons, what is the name of the mascot for the Capital City Capitals? Answer: The Capital City Goofball. Kudos: Phyllis McQuillan-MSG Networks/NY; Michael Ritz-BucStar Consulting/NY; David Kalan-National Hockey League/NY; Ken White-KWTV/Charlotte; Nick Casanova-NBC Sports Group/Stamford; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY AUDIENCE ENGAGEMENT SPECIALIST NYC Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 4+ yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of bid mgmt., keyword targeting & qual score optimization. Full info/apply HERE JOB OPENING: ACCOUNTING & TRAFFIC COORDINATOR/FOX/Chicago: Create/load daily logs thru placement of commercial spots, graphics, episode formats & ratings. BA deg; accounting, finance, or related bus. field or equiv work exp. Exc written/verbal comm skills a must. Wide orbit & oracle exp pref’d. Full info/apply HERE (12/15) JOB OPENING: ANALYST PROGRAM RESEARCH/BRAVO/OXYGEN@NBCUniversal/NYC: Responsible for analyzing and reporting for the Program Research dept. Proven exp in analyzing & interpreting quantitative research with internal client business needs in mind. Proactive thinker w/great writing & comm skills pref’d. Full info/apply HERE (12/15) JOB OPENING: MARKETING MANAGER/WVIT/Hartford CT: Development of sales marketing strategy and cutting edge multi-platform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations. Minimum 3 yrs marketing or agency exp as well as Min 1 yr sales exp. Full info/apply HERE (12/14) JOB OPENING: SENIOR MARKETING DIRECTOR/National Geographic/DC: Lead marketing strategy for tentpole programming across all platforms. Drive tune-in & increased ratings for major marketing priorities. 10+ yrs of entertainment category exp. Excellent verbal and written communication skills Full info/apply HERE (12/14) JOB OPENING: AUDIENCE ENGAGEMENT SPECIALIST/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 4+ yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of bid mgmt., keyword targeting & qual score optimization. Full info/apply HERE (12/14) JOB OPENING: PRODUCTION ACCOUNTANT/Big Bad Boo/Vancouver or NYC: Deadline & detail oriented person w/great orgnztnl skills & knack w/numbers who doesn’t miss a detail. BA deg in Accounting/finance w/4+ yrs related accounting exp. Mac expert. Animation prod exp pref’d. Full info/apply HERE (12/13) JOB OPENING: BUSINESS DEVELOPMENT ACCOUNT MANAGER/KVEA/LA: Responsible for generating multi-platform new business as part of KVEA. BA deg in pref’d field. 2-3 yrs sales exp with a proven success record. Full info/apply HERE (12/13) JOB OPENING: COPY COORDINATOR/NBC/Newton Mass: Implement, revise, and maintain traffic instruction for all national orders. 3-5 years of exp working in a broadcast television traffic dept. Wide Orbit Traffic System knwlg a +. Effective organizational or office management skills. Full info/apply HERE (12/13) JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Full info/apply HERE(12/13) JOB OPENING: DIRECT RESPONSE SALES PLANNER/Crown Media Family Networks/NY: Provide sales and analytical support to the Direct Response Team. Monitor and manage inventory for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Provide internal analysis on inventory and sell-out levels. BS req. Full info/apply HERE (12/13) JOB OPENING: SR ART DIRECTOR/MELT/ATL: Hands-on, innovative team player, resp for presenting creative solutions that meet client objectives & strategies. Design for events, print, digital & retail. 8+yrs creative field exp. Understanding brand identity & how to create concepts that fit w/in it. Full info/apply HERE (12/13) JOB OPENING: EXECUTIVE RECRUITER/JAMES & CO LLC/NYC: Responsible for search execution to include but not limited to dvlpng target list, candidate identification and assessment as well as candidate interviews. Understanding of landscape for talent in our srch verticals a must. Full job info/apply HERE (12/12) JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (12/12) JOB OPENING: PROJECT MGR OFF-AIR DESIGN/Paramount Network/NYC: Work close w/ & support Sr Project Dir. Receive clients requests & work w/them to get full scope of work, specs & expected due dates. Must possess great comm. skills, ability to work high paced environment & be able to effectively multi task. Resumes HERE (12/12) JOB OPENING: CREATIVE DIRECTOR/A+E/NY: Lead & motivate an On-Air creative team in delivering best in class campaigns. 10+ yrs hands-on exp in cable/tv mktg and/or branded advertising. Exc tech skills with: Avid/Final Cut Promo; After Effects and Adobe Suite. Full info/Apply HERE (12/9) JOB OPENING: SR MGR, YOUTUBE STRATEGY/A+E/NY: Dvlp/manage company’s YouTube presence across its portfolio of networks. Self-motivated, extremely detail oriented & independent worker w/expertise of YouTube Platform. 5-7 yrs exp digital mktg or project mngmnt w/strong emphasis in social. Full info/apply HERE (12/9) JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E Networks/NY: Dvlp/mng all paid social media campaigns to drive engagement & increase visibility of programs across the entire portfolio. 5+yrs of digital media plng exp. Extremely detail-oriented w/ clear &proven track record of cross funct collaboration. Full info/apply HERE (12/9) JOB OPENING: DIGITAL MARKETING MGR/CSI SPORTS/JERSEY CITY: Plan digital mktg campaigns as we expand our social media presence across all digital properties inc. web, social, mobile, OTT and emerging platforms. Mng rsrch and analytics to maximize success. +5yrs Media req Sports bckgrnd a +. Res/cvr letter HERE (12/9)
SITUATION WANTED: Unscripted Creative Exec adept at generating new ideas, producing tapes, writing, working with talent and delivering projects that sell. Available to elevate your development slate and bring your company’s ideas to the finish line. Creativeproducer1@gmail.com (12/12)
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