D2C brands: How to sustain explosive growth beyond the pandemic Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout 2021 and beyond.
ClickZ Daily: January 27, 2021 |
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| Happy Wednesday! Today we have Abi Wendt, Client Director at Mention Me, discussing the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout 2021 and beyond. “Key to success is focusing on agility, building meaningful customer relationships, making data-driven decisions and thinking long-term,” says Abi. Also, after a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for the medium in 2021. She writes: A robust data and insight-lead approach to planning will continue bringing confidence and certainty to regionally nuanced planning and creativity. Enjoy! |
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Digital Marketing Abi Wendt Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout 2021 and beyond. |
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Digital Advertising Claire Kimber After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for the medium in 2021. Read more |
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| Content & Experience Rich Smith Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021. Read more |
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| AI & Automation Amanda Jerelyn A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign. Read more |
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| Data-Driven Marketing Ben Goldman 180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. Read more |
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