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MARCH 4 - 7, 2019 D2C Brands Seek New Options To ScaleDirect-to-Consumer (D2C) products have fundamentally changed the face of retail marketing forever. D2C companies have circumvented the norms of retail to go right to the consumer and build incredible brand affinity thanks to one-to-one marketing and customer-first personalization. In response, legacy retailers have started to replicate the successful tactics of the D2C brands, like how to put digital first, reorganize marketing around unified data and even launch new D2C products and channels of their own. It is this atmosphere of rapid change and disruption where we proudly present a new Brand Insider Summit devoted entirely to D2C, where we will discuss: - How do D2C brands, with growth built on performance, transition to TV for scale? - How can D2C companies maintain the extreme brand loyalty they've built as they grow bigger and move offline and into retail locations? - How can legacy retailers change their customer's purchase behaviors to adapt to this new reality? As always, our unique blend of high-level conversation, 1:1 ratio of marketer to seller, and an environment built for relationship-building will be on full display. We are now accepting applications for our VIP program- qualifying retail marketers can submit for their free trip to Austin now: APPLY FOR A VIP MARKETER'S PASSRegistration is now open - join us for a very special event in Austin during its biggest week of the year! DISCOVER MORE REGISTER NOW Mediapost Communications1460 Broadway, New York, NY 10036 Unsubscribe |
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