Daily Buzz: Market Education Programs to Nonmembers and more | September 16, 2019

Nonmembers are searching for continued learning programs, too. Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. Read More

New machine-learning research on leadership is scrutinizing CEOs' every word and facial expression. But don't rush to change yourself to please an algorithm. Read More

Digitalization is already underway, so embracing it is not a matter of if, but instead of when and how. In this article, Frank M. Waechter takes a look at the most effective strategies and solutions that associations can use to achieve this. Read More