TechCrunch Master Template TechCrunch Newsletter
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Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules. Software companies that sell directly to end users share a simple framework for managing growth that leverages discoverability, desirability and do-ability (the “aha!” moment). Data show that traditional marketing doesn’t work on developers; to create and sell software to developers at scale, you’ll need to toss that B2B playbook and meet customers where they are. (Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.) Read More |
| Image Credits: Sezeryadigar / Getty Images |
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Big Tech Inc. Turning at last to the largest companies in the world of tech, the public-market giants, hereâs the latest: Samsung is out of MWC in-person events: If you really wanted to see new Samsung hardware at MWC this year, tough, though I am not sure how many of you that impacts. Virtual events, everyone, are here to stay. Who has time to fly to a different country to sit in a chair and type? Jumiaâs long-bet on African e-commerce continues to post modest improvement: E-commerce and shipping company Jumia is still figuring out its model as its market evolves. It had a tough COVID, but there are some signs of life from the public concern. Uber and Lyft want to help you get a vaccine: American ride-hailing companies are stepping up to get folks to a vaccine site. Which is good. Letâs hope that every ride-hailing company does this as, you know, vaccines work and COVID-19 is bad. YouTube tries to buy TikTok love: Do you know what is almost as good as having huge viral traction and a huge hook into popular culture like TikTok? Dropping $100 million to pay people to populate your platform with original content. Yeesh. Google gets into remittances: Google wants you to send money to other countries using its GPay. Two things: One, itâs called GPay? How have I never heard of it? And, second, it didnât already do this? Big Search is teaming up with the ever-loved Western Union on the project. Wise is also helping out. |
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