Daily Crunch - Google and Jio Platforms unveil 'extremely optimized Android' phone for Indian consumers

Hello and welcome to Daily Crunch for June 24, 2021. There’s an ocean of tech news to get through today, but up top if you care about the advertising market, head here first. Google is pushing back cookiegeddon, and the decision could impact companies from the smallest startup to, well, Google. — Alex

The TechCrunch Top 3

Reduce Business Risk and Infuse Transparency with Explainable AI

Sponsored by Dataiku

Organizations that are keeping their AI strategy and models in a black box are putting their business at risk. This ebook, courtesy of Dataiku, helps teams and leaders go from theory to practice with Explainable AI.

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Startups/VC

Reform your startup’s meeting culture

Meetings should have a clear purpose, but at many startups, they’ve become a way to perform in front of a crowd instead of share information.

Workplace politics can make the matter even more complicated: How secure do you feel declining a meeting invitation from a co-worker, or worse yet, from a manager?

“Every time a recurring meeting is added to a calendar, a kitten dies,” says Chuck Phillips, co-founder of MeetWell. “Very few employees decline meetings, even when it’s obvious that the meeting is going to be a doozy.”

Changing your meeting culture is difficult, but given that 26% of workers plan to look for a new job when the pandemic ends, startups need to do all they can to retain talent. Here are four actionable steps that will help you boost productivity and say goodbye to poorly run, lazily planned meetings.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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Big Tech Inc.

Today was a big day for Microsoft, so we’ll start there, yeah? Here are TechCrunch’s notes from the day’s Windows 11 event:

Next up, a little from Google:

And to close out, one for the Zoomers:

TechCrunch Experts: Growth Marketing

TechCrunch is building a shortlist of the top growth marketers in tech. If you’re a founder, we’d love to hear who you’ve worked with. Fill out the survey here.

Here’s one of the many excellent recommendations we’ve received:

Name of marketer: Dylan Max

Name of recommender: Kris Rudeegraap, Sendoso

Recommendation: “Dylan Max’s creativity is what sets him apart from 99% of those that practice growth marketing. One of his first campaigns went viral on LinkedIn. We ran a special campaign where we sent real cans of Spam to the best marketers and salespeople (our target demographic), with the idea that traditional spamming has become impersonal and we’re out to change that. Those that were nominated could “spam” other marketers or salespeople in their network, leading to a viral sensation that took over LinkedIn. We got a ton of business from it and our sales team still lists it as one of the most creative ways to leverage direct mail and gifting. Today it is still LinkedIn’s most viral grassroots campaign in the B2B space. Dylan is part of a rare breed of growth marketers, excelling in many different marketing channels including SEO, paid search, conversion rate optimization (CRO) and A/B testing. Dylan also spun up our first ever ABM campaign where we leveraged hypertargeted social media ads to earn seven-figure revenue on less than $20,000 of ad spend. I love his hackiness and he needs to be on this list.”

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